Social Video Habits of Millennials [Survey Results]

ClearVoice decided to do an informal survey of nearly 150 millennials — mostly between the ages of 18-24 — to find out their opinions about online videos. Many of the results were to be expected, but some of the ways millennials engage with social videos may surprise you.

Here’s What They Learned

2.  Looks like the sweet spot for reaching millennials is between 30-60 seconds. Another way to look at this might be to say that 9 out of every 10 millennials responded that the optimal length for a social video is two minutes or less.

3.  Four times as many millennials said they would prefer to watch the video rather than read the article.

4.  Nearly half of respondents claimed that they prefer to watch videos on Facebook.

5.  Though live videos coming from our millennials may not be as prevalent as expected, about 1 in 3 of our survey respondents have published a live video to a social channel.

While Facebook is outpacing YouTube for video marketing across generations, which makes sense because of the direct-feed effect, older marketers are also using their own websites and email to distribute video, which Millennials basically eschew. But Millennials are 183 percent more likely to post a video on Instagram, which does not even allow companies to place a direct link in their post.