How to Generate Leads Faster with this Proven Outbound Workflow

Are you thinking of outsourcing a lead generation company or a third-party agency that will help your business to grow and increase sales?

Learn why Why Outbound Lead Generation Matters More Than Ever
 

Here’s a  little tidbit of marketing history for you. About a decade ago, when inbound marketing first emerged, many websites and blogs are predicting the demise of outbound marketing. But the naysayers at that time had overlooked one crucial detail about where marketing was headed.

B2B Marketers Will Always Need Outbound

In today’s fast-paced business world, generating leads is essential for the success of any company. However, the competition for leads has become increasingly fierce, with more businesses going digital and new companies entering the market each day. That’s why outbound lead generation has become more critical than ever before.

While inbound marketing is still an effective way to attract leads, it’s no longer enough on its own. Many companies found out that they need to incorporate outbound marketing tactics into their lead generation strategies to stay competitive.

Ironically speaking, those very same sources that trumpeted outbound marketing’s end are now advocating using emails, phone, multi-channel marketing, and other outbound tactics alongside inbound channels. That’s because outbound complements inbound marketing strategies in many ways. Inbound works well at creating broad awareness, while outbound is ideal for activities that need precise touches.

Simply speaking, inbound efforts generate leads, and outbound efforts communicate with potential leads.

Let’s say a site visitor downloads your latest whitepaper. Without connecting with the hand-raiser via email or phone (to suggest other relevant content and acquire additional prospect info), turning this lead into an opportunity can take longer (or will never take place at all), since you have to passively wait for the prospect’s next move.

What if a competitor reaches out to this prospect before you do? Then, you just lost a potential customer, because 50% of B2B buyers will end up choosing the vendor that responds first. With a solid outbound follow-up plan, you’ll be ready and able to promptly engage every prospect that comes your way.

But how can outbound lead generation impact your business results?

Ways Outbound Lead Generation Impacts Results

Finding new and effective ways to generate leads is essential to achieving growth and success. Here are some key ways that outbound lead generation can help you achieve your sales and marketing goals:

1. Expanded reach and visibility: By using tactics like cold calling, email marketing, and direct mail, you can cast a wider net and make your brand more visible to potential customers.
2. More precise targeting: Outbound lead generation helps you focus on your ideal customer profile (ICP) and tailor your messaging to their specific needs, using data-driven approaches like account-based marketing (ABM)
3. Greater control over the sales process: By targeting promising leads and focusing on the most effective channels, you can maximize your resources and achieve better results with less waste.
4. Increased sales velocity: Outbound lead generation helps you close deals faster and keep them moving forward.
5. Better ROI: By targeting promising leads and focusing on the most effective channels, you can maximize your resources and achieve better results with less waste.
6. Gaining richer prospect profiles and sharper marketing intelligence: Much of the information you’ll need to engage and convert leads later can be acquired and verified in real-time using outbound channels earlier in the funnel.
7. Distributing relevant content to the right audience:  Outbound marketing helps your content cut through the noise by putting it in front of the right decision-makers at the right time. Today’s prospects continue to drown in an ocean of published materials, and traditional distribution channels (online and social media) remain highly saturated.
8. Accelerating conversions and streamlining the sales funnel:  Nothing beats Targeted, one-on-one touches at starting and completing the lead conversion process, especially now that sales cycles have gotten longer and more complicated.

Now that you knew the ways how outbound lead generation impacts results, let us now discuss the right tools, strategies, and mindset you need to have to successfully grow your business and increase sales.

To learn more about the workflow of outbound marketing, you visit Callbox today!

Are you ready to outsource your lead generation? Talk to us.
+1 888 810 7464

info@callboxinc.com