7 Big Reasons Why Facebook Ads Fail - And How To Fix Them

There are 7 powerful reasons why most small businesses fail when they try to use Facebook Ads to grow their sales.

Which one are you tripping over?

1. Unreal expectations  

You can't expect referral-quality prospects from leads that you paid a few dollars for.

Facebook is a game of QUANTITY and FOLLOW UP.

2. Using flyer-quality techniques on ads

Talking about discounts and product/service features in your Facebook ads brings out the bottom feeders.

The reason your ads might be pulling in bottom feeders is the language and topics you are using in the ads themselves. You need to create engaging content which pulls in quality buyers.

3. Focusing on yourself

No one wants to hear about you. No, really.

Brands are spending money talking about themselves. Consumers are interested in discovering new ideas, intriguing insights, quality products/services, and better opportunities.

For themselves.

4. You don’t use any conversion automation

It's so easy to get overwhelmed with lead follow up and conversion. If you get 1 or 2 leads per week, you could manage it personally.

But if you're like many business owners and you get 50-200 leads per month, you get overwhelmed.

You'll lose leads and new customers just from the lack of follow up.

5. Lacking long term nurture

Facebook leads tend to convert somewhere around 1-4% in right now business.

That means for every 100 leads, about 96-99 of them will require nurturing with texts, email drip campaigns, and phone calls.

Sure, you can perform like most small businesses. But the fortune is in your database and too many people forget about that long-standing fact.

6. No retargeting and zero use of chat bots

You know how when you go look at a pair of shoes on Amazon but don't buy them,and then Amazon ends up following you around online for days?

You can deploy that same marketing strategy today for $10 per day. Chat bots can do a lot of follow up and customer engagement for you as well.

Not many brands have these strategies in place and that's why prospects can't remember your brand above all the noise. 

7. Not spending enough money

Online marketing is a funny thing because people want to test it for less than a McDonald's burger.

You cannot build muscle and lose weight because you eat one salad and did 10 push ups. Not gonna happen.

Why will you test $2,500 on a direct mail campaign, yet expect more new customers for $15 a day on Facebook? This is 2019. Get real with your marketing strategy.

Bonus Reason: Going Solo

Being a lone wolf is cool and all ---- until you realize you're actually at war. That's when building your League of Super Heroes becomes necessary.

A group to help you, support you, celebrate your wins and cover your back.

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