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    Product Marketing Manager - San Jose, United States - IC Resources

    IC Resources
    IC Resources San Jose, United States

    1 week ago

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    Description

    Job Title: Strategic Product Marketing Manager

    Location: Bay Area (Office-Based)

    Company Overview:

    The company is a leading provider of wireless power solutions, specializing in RFID systems, low-power communications, energy harvesting, and battery technologies. With a focus on innovation and market leadership, the company caters to a diverse range of industries including retail, IoT, supply chain & logistics, semiconductors, and medical sectors.

    Job Description:

    The company is seeking a highly skilled Strategic Product Marketing Manager to join its dynamic team in the Bay Area. This individual will play a crucial role in driving the company's growth and market positioning by developing and executing strategic go-to-market strategies, forecasting, market analysis, and product roadmaps. While technical expertise is essential to gain the respect of the R&D team, the primary focus of this role is on driving business strategy and market perception. The ideal candidate will have a strong engineering background, although the role itself is more centered on G2M strategy and marketing.

    Key Responsibilities:

    Develop and implement strategic product marketing plans to drive awareness, adoption, and revenue growth in alignment with the company's overall business objectives.

    Conduct market analysis and competitive research to identify market trends, customer needs, and growth opportunities.

    Collaborate closely with cross-functional teams including R&D, sales, and executive leadership to develop product roadmaps and go-to-market strategies.

    Work closely with sales teams to understand customer requirements and feedback, and adjust marketing strategies accordingly.

    Lead efforts to change industry perception and position the company as a leader in wireless power solutions, especially as the company's focus has shifted.

    Drive the development of compelling messaging and positioning that effectively communicates the value proposition of the company's products and solutions.

    Develop and manage marketing collateral, including sales presentations, whitepapers, datasheets, and case studies.

    Required Skills and Qualifications:

    Bachelor's degree in Engineering or related technical field; MBA preferred.

    Proven experience in strategic product marketing roles, preferably in the technology industry.

    Strong technical background with the ability to gain the respect of R&D teams.

    Demonstrated expertise in developing and executing go-to-market strategies, forecasting, and market analysis.

    Excellent communication and presentation skills, with the ability to effectively articulate complex technical concepts to both technical and non-technical audiences.

    Experience working with big Fortune 500 companies and navigating complex sales cycles.

    Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.

    Ambitious mindset with a desire to take on increasing levels of responsibility and contribute to the company's growth and success.

    Preferred Skills:

    Experience in the RF industry is advantageous but not required.

    Familiarity with Wi-Fi technologies and protocols.

    Previous experience in driving changes in industry perception and market positioning.

    Proven track record of leadership and success in driving business growth and market expansion.

    If you are a strategic thinker with a strong technical background and a passion for driving business growth and market success, we encourage you to apply for this exciting opportunity to join our team and make a significant impact on our company's future.

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