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    Technical Marketing Specialist - Columbus, United States - Franklin International

    Franklin International
    Franklin International Columbus, United States

    3 weeks ago

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    Description
    Posted Thursday, December 14, 2023 at 5:00 AM
    Franklin

    International

    , a leading manufacturer of adhesives, coatings, and sealants is currently seeking a Technical Marketing Specialist in our Adhesives and Polymers division.

    This is an on-site position located at 2020 Bruck Street, Columbus, Ohio

    Essential Job Tasks

    (includes but not limited to):

    Work with A&P Business Leaders to develop and execute a marketing communications strategy, including new product commercialization strategies for selected market segments
    Lead creative content process.

    Create and manage all marketing materials including product literature, technical guides and date sheets, advertising tradeshow graphics and promotional items.

    Where possible, convert existing and new written materials into an electronic format
    Assist with overhaul and lead the management of A&P's Website content - integrate product marketing campaigns
    Determine the need and create a strategy for Social Media Marketing - integrate product marketing campaigns
    Ensure a consistent product image by serving as a liaison between MARCOM and the business leaders. Collaborate with MARCOM team in the development of marketing and brand materials. Develop and manage a Brand Style Guide and ensure fit and guidelines. Ensure all product related information is accurate via website, labels, technical data sheets and other support materials
    Serve as a primary contact for industry trade media to provide product information, news releases and interviews. Develop relationship with industry trade media to optimize advertising and promotional/editorial opportunities
    Manage participation in industry tradeshows and trade conferences. Secure exhibit space, booth/table top, logistics, graphics booth installation and dismantling, e literature, lead management and promotional items
    Regularly interact with the business leaders and their teams to identify new commercial marketing opportunities
    Lead and develop the annual commercial marketing budget

    Qualifications:
    BS degree in Marketing with 2-5 years of work experience in marketing communications. Must possess excellent written and verbal communication skills. Strong people skills. Proficient computer skills – Video production & editing, Microsoft Office, social media, web editing software are necessary.
    About Us

    Based in Columbus, Ohio, Franklin International is among the largest privately held manufacturers of adhesives and sealants in the United States.

    We opened in 1935 as the Franklin Glue Company and today areknown as Franklin International to reflect our global distribution across 60 countries on six continents around the globe.

    Our Construction Building Products division provides the

    Titebond

    brand of glues, adhesives and sealants for use in woodworking and all facets of residential and commercial construction.

    Franklin International employs over 400 people in its laboratory, R&D center, sales/marketing offices and manufacturing facility, all located at its corporate headquarters in Columbus, Ohio.

    We are an American family-owned, U.S.-based company and our products sold in the U.S. are made in America.

    Franklin International is proud of our family-friendly atmosphere.

    We are small enough that people know your name, but big enough to have the resources available to do amazing things within our industry.

    Our award-winning benefits program includes a wide range of benefits from medical, dental, and vision insurance to more unique options like a free on-site fitness center, nurse health coach, 529 Plan matching, and adoption support.

    Our average employee tenure is over twelve years; learn more at

    .

    Our Vision:
    To be the most trusted adhesion company in the world.

    #J-18808-Ljbffr
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