- Develop captivating email content encompassing copywriting, design elements, and multimedia assets, aligning seamlessly with brand aesthetics and audience preferences.
- Utilize email automation tool (HubSpot) to orchestrate triggered and drip campaigns, tailoring messaging to customer behavior, personas, lifecycle stages, and segmentation.
- Segment email lists based on personas, demographic data, behavioral patterns, and preferences to deliver personalized and targeted communications.
- A/B test and dissect campaign performance metrics (including open rates, click-through rates, and conversion rates) to optimize campaigns for maximum impact.??
- Work with program leads to establish and maintain marketing/content calendars and meet deadlines.?
- Adhere strictly to email marketing regulations (such as CAN-SPAM and GDPR) and industry best practices to safeguard sender reputation and optimize deliverability.?
- Review and edit materials, as needed, to ensure clarity, accuracy, alignment with brand, and appropriateness for intended audiences.?
- Champion the ASNT brand image and values to foster a consistent and compelling narrative across communication touchpoints.
- Measure the effectiveness of email marketing efforts, analyzing data to inform decision-making and optimize campaign performance.
- Help conduct market research and analysis to identify industry trends, consumer insights, and opportunities for product/service innovation and market expansion.
- Bachelor's degree in marketing, Communication, or a related field.
- 2 to 5 years of experience in marketing communications, with a strong emphasis on email marketing and knowledge of email trends.
- Experience with email marketing automation platforms, with a preference for HubSpot and related digital media platforms and tools such as Canva and
- Strong written and oral communication skills with the ability to gather, understand, and synthesize technical information from a variety of sources, along with a keen eye for creative design.
- Familiarity with association management systems, preferably Nimble AMS, to support marketing operations and data management.
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and familiarity with Google Analytics for performance tracking and analysis.
- Strong planning skills, with the ability to articulate a vision and garner buy-in from stakeholders at all levels.
- Demonstrated ability to thrive in a fast-paced, dynamic environment, managing multiple priorities and deadlines effectively.
- Collaborative mindset with strong interpersonal skills, capable of building relationships and working effectively with diverse teams and personalities.
- Analytical mindset with the ability to interpret data, draw insights, and make data-driven decisions to optimize marketing strategies.
- Some market research experience and ability to analyze insights and distill results into action.
- Flexibility to adapt to evolving industry trends and organizational priorities, driving innovation and continuous improvement.
- Proven experience managing an email marketing program.
- Hands-on experience in marketing automation platforms.
- Detailed knowledge of email regulations, best practices, and compliance internationally in various regulatory regimes (e.g., GDPR or CASL).
- Experience building an email marketing campaign from scratch.
- Google Analytics, an understanding of HTML, A/B Testing, and knowledge of SEO.
- Excellent written communication skills.
- Strong project management skills and exceptional attention to detail.
- Self-management – sets well-defined and realistic goals; monitors progress and is motivated to achieve; manages own time; manages multiple tasks and projects.
- Project management – ability to serve on project teams with multiple stakeholders and adhere to deadlines and strategic business goals.
- Results orientation – ability to work at fast pace and meet critical deadlines.
- Customer service – works and communicates with internal and external clients and members to satisfy their expectations; committed to quality service.
- Oral and written communication – ability to communicate information and ideas by speaking and in writing so others will understand.
- Innovative and creative thinker – not afraid to try something new.
- Must have a strong work ethic and take initiative.
- Must work well independently as well as part of a team.
-
Communications Specialist, Outreach
1 week ago
ICF Ohio, United States Full timeICF is seeking a Communications Specialist, Outreach and Engagement to serve as a Regional Community Engagement Specialist to support a federal agency that is focused on building resiliency in communities across the U.S. Your work will contribute to ensuring communities and triba ...
-
Sr. Unified Communication Specialist
2 weeks ago
Piper Companies Columbus, United StatesPiper Companies is seeking a Unified Communcation Journeyman to join a premier federal contracting company based out of Columbus, OH. The Unified Communication Journeyman is responsible for supporting network and telecommunications devices for a DoD end customer.Responsibilities ...
-
Marketing and Communications Specialist
1 week ago
American Society for Nondestructive Testing Inc Columbus, United StatesReporting directly to the Director of Marketing and Communication, the Marketing and Communications Specialist plays a crucial role in the development and execution of email marketing strategies aimed at enhancing brand awareness, generating leads, and acquiring customers. This r ...
-
Marketing and Communications Specialist
3 weeks ago
American Society for Nondestructive Testing Inc Columbus, United StatesReporting directly to the Director of Marketing and Communication, the Marketing and Communications Specialist plays a crucial role in the development and execution of email marketing strategies aimed at enhancing brand awareness, generating leads, and acquiring customers. This r ...
-
Marketing and Communications Specialist
3 weeks ago
Mosaec Columbus, United StatesColumbus, Ohio, · Reporting directly to the Director of Marketing and Communication, the Marketing and Communications Specialist plays a crucial role in the development and execution of email marketing strategies aimed at enhancing brand awareness, generating leads, and acquirin ...
-
Marketing and Communications Specialist
3 weeks ago
American Society for Nondestructive Testing Columbus, United StatesReporting directly to the Director of Marketing and Communication, the Marketing and Communications Specialist plays a crucial role in the development and execution of email marketing strategies aimed at enhancing brand awareness, generating leads, and acquiring customers. This r ...
-
Jovie of NC OH VA Columbus, United StatesNow Hiring a Sales Manager to join our Tutoring team · Is responsible for: · Recruiting and management of tutoring team · Facilitation and scoring of College Test Prep practice tests for both current students and promotional group tests · Acts as business primary contact · M ...
-
Jovie of NC OH VA Columbus, United StatesNow Hiring a Sales Manager to join our Tutoring team · Is responsible for: · Recruiting and management of tutoring team · Facilitation and scoring of College Test Prep practice tests for both current students and promotional group tests · Acts as business primary contact · M ...
-
Jovie of NC OH VA Columbus, United StatesNow Hiring a Sales Manager to join our Tutoring team · Is responsible for: · Recruiting and management of tutoring team · Facilitation and scoring of College Test Prep practice tests for both current students and promotional group tests · Acts as business primary contact · M ...
-
Digital Communications Specialist
3 weeks ago
Advanced Drainage Systems Hilliard, United StatesJob Description · Overview · At ADS, no idea is off limits, and we celebrate creativity and bold moves. For more than 50 years ADS has been manufacturing a variety of innovative and environmentally friendly alternatives to traditional materials. Headquartered in Hilliard, Ohio, w ...
-
Communications & Marketing Specialist
5 days ago
City of New Albany OH New Albany, United StatesSalary: $69, $97,986.86 AnnuallyLocation : New Albany, OHJob Type: Full-timeJob Number: Department: AdministrationDivision: CommunicationsOpening Date: 06/06/2024Closing Date: 6/24/2024 11:59 PM EasternDescription This position performs professional, administrative and technical ...
-
Communications & Marketing Specialist
2 days ago
City of New Albany New Albany, United StatesThis position performs professional, administrative and technical works under the direction of the Chief Communications & Marketing Officer to plan, develop, coordinate and execute internal and external communications programs for the city. This position will be responsible for c ...
-
Communications & Marketing Specialist
4 days ago
City of New Albany OH New Albany, United StatesSalary: $69, $97,986.86 Annually · Location : New Albany, OH · Job Type: Full-time · Job Number: · Department: Administration · Division: Communications · Opening Date: 06/06/2024 · Closing Date: 6/24/2024 11:59 PM Eastern · Description · This position performs profession ...
-
Wendy's Dublin, United StatesWhy Wendy's · When our square shaped burgers made their first sizzle on the scene more than 50 years ago, people knew our approach wasn't like any other. Same goes for the way we support our employees. Our culture of openness, flexibility, and inclusiveness allows everybody to f ...
-
Training for Specialist in Warehouse Logistics
2 weeks ago
Infinity Technologies Columbus, United StatesThe contents: During your training, you will support all processes related to the material flow of externally delivered goods. You will receive and inspect goods and are responsible for proper storage. You will be involved in the distribution, delivery, and loading of goods. In a ...
-
Apprentice for tax clerk
2 weeks ago
Stellar Enterprises Franklin, United StatesThe team of around 55 employees at the Erlanger Treuhand Group works on-site in Erlangen (Nuremberg metropolitan region) for national and international clients. Our services include tax consulting, auditing, business design and legal consulting, as well as business consulting. · ...
-
Team leader
2 weeks ago
Crimson Ventures Franklin, United StatesTeam Leader (m/f/d) Special Needs Care WARM COMMUNITY AT THE SCHILDGERBER WEG RESIDENTIAL FACILITY: At the Schildberger Weg residential facility, 58 individuals with intellectual and/or multiple disabilities not only find a home, but also a warm COMMUNITY where FAMILY-LIKE TOGETH ...
-
Communication Specialist
2 weeks ago
Oceanic Ventures Darbydale, OH, United States FreelanceFor our client, an international pharmaceutical company located in the Darbydale, OH area, we are currently seeking a: Communication Specialist (m/f/d) · Responsibilities · - Develop and implement strategic marketing communication plans in collaboration with respective marketing ...
-
Associate Community Center Specialist
1 day ago
Discover Financial Services, Inc. New Albany, United StatesWith us, you'll do meaningful work from Day 1. Our · collaborative culture is built on three core behaviors: We Play to Win, We Get Better Every Day & We Succeed Together. · And we mean it — we want you to grow and make a difference at one of the world's leading digital banking ...
-
Communications Specialist
2 weeks ago
General Dynamics Information Technology Home Office, United StatesOverview · GDIT's Strategy and Performance Group (SPG) is looking for a versatile communications specialist associate professional to support an array of communications and outreach activities for multiple functional areas of a federal government organization. The successful cand ...
Marketing and Communications Specialist - Columbus, United States - American Society for Nondestructive Testing
Description
Reporting directly to the Director of Marketing and Communication, the Marketing and Communications Specialist plays a crucial role in the development and execution of email marketing strategies aimed at enhancing brand awareness, generating leads, and acquiring customers. This role demands a thorough understanding of marketing principles, with a particular emphasis on the intricacies of email campaign management and product marketing. The specialist is responsible for crafting the vision, incorporating personas, mapping user journeys, and devising a marketing automation roadmap to bolster campaign strategies that enhance engagement, e-commerce success, lead generation, and customer loyalty. Additionally, the position involves analyzing insights and performance benchmarks to recommend marketing automation strategies for targeted audience segments, defining and designing the creative assets required for email campaigns, and managing marketing automation projects to ensure they meet deadlines and objectives, all while continually reporting on campaign performance and making necessary optimizations.
The position provides a blend of tactical and strategic skills, with a focus on email marketing. However, the role also focuses on marketing analytics and research critical for steering ASNT's marketing strategies and business decisions.?
Job Responsibilities
Minimum Qualifications
Knowledge, Skills, and Abilities
Working Conditions
Primarily remote. Travel is required approximately 10% of the time.
PandoLogic. Category:Marketing & Biz Dev, Keywords:MARCOM Specialist, Location:Columbus, OH-43215
Marketing and Communications Specialist professionals in Columbus
-
Abdifatah Osman
copywriter
-
Jill Shindler
Event Design | Production | Project Management
-
Scott Ciaccia
Video Production/Graphic Design
-
barry dell
Contractor: in various contexts and environments.
-
Ben Williamson
Graphic Designer, Marketing Artist