-
Product Marketer
23 hours ago
Documo Boston, United StatesDocumo is on a mission to help businesses digitize their document workflow. We're a fast-growing B2B SaaS company that places a high value on culture and delighting our customers. We build document software solutions that help businesses streamline document processes, which makes ...
-
Product Marketing
3 weeks ago
Veeva Systems Boston, United StatesVeeva Systems is a mission-driven organization and pioneer in industry cloud, helping life sciences companies bring therapies to patients faster. As one of the fastest-growing SaaS companies in history, we surpassed $2B in revenue in our last fiscal year with extensive growth pot ...
-
Product Marketing Manager
5 days ago
StealthWatch Boston, United StatesProduct Marketing Manager - Pre-IPO Security Vendor · Are you ready to take your Product Marketing expertise to the next level? Our client is a high growth Pre-IPO security vendor on the cutting edge of innovation. We're seeking a talented Product Marketing Manager to drive thei ...
-
Product Marketing Manager
4 weeks ago
StealthWatch Boston, United StatesProduct Marketing Manager - Pre-IPO Vendor · Are you ready to take your Product Marketing expertise to the next level? Our client is a high growth Pre-IPO vendor on the cutting edge of innovation. We're seeking a talented Product Marketing Manager to drive their market presence, ...
-
Product Marketing Consultant
12 hours ago
MassMutual Boston, United StatesProduct Marketing Consultant, Retirement Product Marketing · Full-Time, (Hybrid) Boston or Spingfield MA office · The Opportunity · As a Marketing Consultant, you will serve as a subject matter expert for omni-channel marketing campaign development and execution, and content crea ...
-
Product Marketing Manager
1 week ago
Validity BriteVerify Email Verification Boston, United StatesAbout the Role · The Product Marketing Manager's (PMM) mission is to maximize revenue and product line growth through deep market analysis, wholistic go-to-market strategy, precise product positioning, and compelling pricing and packaging. · As a PMM, you will conduct, analyze, ...
-
Director, Product Marketing
3 weeks ago
Wasabi Boston, United StatesRole Description: Director, Product Marketing · Role Purpose: · As the Director of Product Marketing, you will lead a dynamic team of product marketers to drive the success of Wasabi through strategic positioning, compelling messaging, and effective go-to-market strategies. Yo ...
-
Product Marketing Manager
3 weeks ago
PG Forsta Boston, United StatesPG Forsta is the leading experience measurement, data analytics, and insights provider for complex industries—a status we earned over decades of deep partnership with clients to help them understand and meet the needs of their key stakeholders. Our earliest roots are in U.S. heal ...
-
Product Marketing Manager
2 weeks ago
TrustCloud Boston, United StatesAbout TrustCloud · TrustCloud ) is on a mission to make it effortless to earn trust in every business relationship. We believe that if your customers trust you, they will do more with you. TrustCloud transforms Governance, Risk, and Compliance (GRC) into Trust Assurance. Trust A ...
-
Director of Product Marketing
2 weeks ago
Hunters Services Boston, United StatesHunters SOC Platform is a Human-Driven, AI-powered SIEM alternative that revolutionizes the way SOCs operate. Hunters automate the entire TDIR process, replacing repetitive human work with machine-powered detection, enrichment, correlation, prioritization, triage, and investigati ...
-
Director, Product Marketing
4 weeks ago
Zelis Boston, United StatesOverview Under the newly structured Business Marketing function, Zelis is seeking a Director of Product Marketing Payments (Provider) to develop and implement product marketing strategies to accelerate Zelis Payments business and adoption to providers specifically. The ideal cand ...
-
Product Marketing Manager
4 weeks ago
Steer Inc Boston, United StatesSteer by Mechanic Advisor offers a suite of software tools for today's automotive repair shop. We combine a mix of software tools that a repair shop needs to run a highly profitable shop, in one user-friendly, cost-effective platform. Through the Steer CRM suite, we allow the sho ...
-
Director of Product Marketing
1 day ago
Elite Technology Boston, United StatesJob Description · Job Description · Elite Technology is a leading, independent technology company that helps law firms drive profitability through improved operational effectiveness, increased efficiency, and greater visibility across their business. Our cutting-edge digital fi ...
-
Product Marketing Manager
4 weeks ago
Steer by Mechanic Advisor Boston, United StatesSteer by Mechanic Advisor offers a suite of software tools for today's automotive repair shop. We combine a mix of software tools that a repair shop needs to run a highly profitable shop, in one user-friendly, cost-effective platform. Through the Steer CRM suite, we allow the sho ...
-
Product Marketing Manager
1 day ago
Proximie Ltd Boston, United StatesFive billion people in the world do not have access to safe and affordable surgery, and this is a problem everywhere, not just in developing countries. At Proximie, we are focused on solving this and many other global challenges in healthcare to increase productivity, remove work ...
-
Director Product Marketing
12 hours ago
Vention Boston, United StatesCompany Description · Vention helps some of the most innovative manufacturing companies automate their production floor in just a few days. Vention's online-first manufacturing automation platform (MAP) enables its clients to design, automate, order, and deploy manufacturing equ ...
-
Product Marketing Manager
1 day ago
Spoiler Alert Boston, United StatesJob Description · Job Description The Role We are seeking a dynamic and experienced Product Marketing Manager to join our growing team. As the first Product Marketing Manager at Spoiler Alert, you will play a pivotal role in shaping our market presence, developing impactful prod ...
-
Senior Product Marketer
3 weeks ago
Allspring Boston, United StatesElevate Your Career · Work where your ideas have impact · COMPANY · Allspring Global InvestmentsTM is a leading independent asset management firm that offers a broad range of investment products and solutions designed to help meet clients' goals. At Allspring, our vision is to i ...
-
Director of Product Marketing
1 day ago
Laudio LLC Boston, United StatesJob Description · Job Description · About Us Laudio empowers healthcare leaders to drive large-scale change through everyday human actions. Our platform streamlines workflows for frontline leaders, strengthens interpersonal connections, and aligns C-suite objectives with frontl ...
-
Product Marketing Associate
3 weeks ago
Natixis Global Asset Management Boston, United States· What you will do: Support monthly, quarterly, and annual product deliverables across affiliates. · Prepare, update, and maintain large volumes of foundational materials in support of sales, including but not limited to factsheets, commentaries, and pitch books · Gather and p ...
Vice president product marketing - Boston, United States - Brightcove
4 weeks ago
Description
Full job descriptionPosition Overview
Reporting directly to the Chief Marketing Officer, the Vice President of Product Marketing will spearhead the leadership and development of a high-performing team dedicated to all facets of Product Marketing globally for Brightcove.
This includes defining product positioning, crafting compelling messaging, orchestrating successful product launches, and providing robust sales enablement support for our comprehensive portfolio of offerings.
Your role will be pivotal in the execution of our business and product strategy, with a primary emphasis on driving revenue growth and fostering market development.
Leveraging our rich 20-year history of innovation, you will be instrumental in positioning our brand for success in a competitive and rapidly evolving video streaming marketplace.
Your strategic insights and actionable plans will serve as the cornerstone for establishing clear differentiation and sustained market leadership.Job Responsibilities
Develop Product Marketing Strategy :
Lead the development of a comprehensive product marketing strategy aligned with business objectives, target markets, and customer needs. Create a positioning and messaging framework for our products and solutions that clearly promotes our differentiated value.
Go-to-Market Planning and Execution : Develop go-to-market plans for new product launches, feature releases, and enhancements from inception to execution.
Coordinate cross-functional efforts to ensure successful product launches, including product positioning, pricing, packaging, and promotion strategies.Market Research and Customer Insights : Support and inform market research, competitive analysis, and customer segmentation to identify market trends, customer needs, and competitive differentiation opportunities.
Translate customer insights into actionable marketing strategies and campaigns.Content Development and Collateral Creation : Oversee the development of marketing collateral, sales tools, and content assets to support product marketing initiatives.
This includes website content, sales presentations, product demos, case studies, whitepapers, and other materials.Demand Generation and Lead Nurturing : Collaborate with the demand generation and global campaign teams to develop and execute integrated marketing campaigns to drive awareness, generate leads, and accelerate pipeline growth for both new business, cross-sell and upsell opportunities.
Develop messaging and content tailored to target audience segments and buyer personas.Sales Enablement and Training :
Partner with sales leadership to develop sales enablement materials, training programs, and tools to equip sales teams with the knowledge and resources needed to effectively sell our products.
Provide ongoing support and training to ensure alignment with product messaging and positioning.Customer Success and Advocacy :
Work closely with the customer success team to drive customer cross-sell, "upsell" as well as adoption, satisfaction, and advocacy.
Work with customer marketing teams to develop programs to capture customer success stories, testimonials, and references to use in marketing and sales efforts.
Performance Measurement and Optimization :
Establish key performance indicators (KPIs) and metrics to measure the effectiveness of product marketing initiatives sharing accountability for quarterly business goals through constant support of the marketing and sales teams.
Analyze campaign performance, market trends, and customer feedback to identify opportunities for optimization and continuous improvement.Cross-Functional Collaboration :
Collaborate closely with product strategy, product management, engineering, sales, and other cross-functional teams to ensure alignment on product strategy, roadmap priorities, and go-to-market execution.
Serve as a liaison between product development and sales/marketing teams.Thought Leadership and Industry Engagement : Represent the company as a spokesperson and thought leader in the industry by participating in industry events, conferences, webinars, trade shows, on social media and with analysts covering the company.
Stay abreast of industry trends, partners and competitors, emerging technologies, and competitive developments to inform product and marketing strategies in anticipation of their actions and to inform our strategy.
Qualifications/ExperienceBachelor's degree in Marketing, Business Administration, or related field; MBA preferred. Experience at a media or media-tech company a plus, but not required.
10+ years of experience in product marketing in enterprise software, with 5+ years in leadership roles.
Proven track record of success in developing and executing product marketing strategies for SaaS technology companies; demonstrated knowledge of sales, marketing and development processes.
Strong understanding of SaaS business models, subscription-based pricing strategies, and customer lifecycle management.Excellent communication skills, including the ability to craft compelling messaging and articulate complex concepts in a clear and concise manner to reach and engage audiences, a flair for storytelling a plus.
Strategic thinker with a data-driven approach to decision-making and a focus on results and ROI.Highly collaborative mindset with the ability to build strong relationships and influence stakeholders at all levels of the organization.
Experience working in fast-paced, agile environments with the ability to adapt quickly to changing priorities and market dynamics.
Intellectual curiosity; ability to question how things are done and provide innovative ways of thinking and getting work done.
Demonstrated leadership, sales support, project management and training skills with the ability to inspire and motivate cross-functional teams to achieve shared goals.
Strong analytical, written, and verbal communication skills.Positive attitude with excellent collaboration skills a must.
About Brightcove
Brightcove is a diverse, global team of smart, passionate people who are revolutionizing the way organizations deliver video. We're hyped up about storytelling, and about helping organizations reach their audiences in bold and innovative ways. When video is done right, it can have a powerful and lasting effect. Hearts open. Minds change.
Since 2004, Brightcove has been supporting customers that are some of the largest media companies, enterprises, events, and non-profit organizations in the world.
There are over 600 Brightcovers globally, each of us representing our unique talents and we have built a culture that values authenticity, individual empowerment, excellence and collaboration.
This culture enables us to harness the incredible power of video and create an environment where you will want to grow, stay and thrive.
Bottom line:
We take our video seriously, and we take great pride in doing it as #oneteam.
WORKING AT BRIGHTCOVE
We strive to provide our employees with an environment where they can do their best work and be their best selves.
This includes a focus on our employees' work experience, actively creating a culture where inclusion and growth are at the center, and hiring, recognizing, promoting employees who are committed to living and breathing these same ideals.
We value collaboration, creativity, work/life balance, professional growth and creating an empowering space for open communication.Whether you're in one of our offices around the world or working remotely you have plenty of opportunities to meet colleagues and celebrate a variety of personal interests with organized groups and clubs including an Employee Action Committee, Women of Brightcove, Pride of Brightcove, Parents of Brightcove ...
and more to comeWe recognize that no candidate is perfect and Brightcove would love to have the chance to get to know you.
We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status.
Brightcove embraces diversity and seeks candidates who support persons of all identities and backgrounds. We strongly encourage individuals from underrepresented and/or marginalized identities to apply. If you need any accommodations for your interview, please emailThe Brightcove Privacy Policy explains the processing and purposes of any personal information.
#J-18808-Ljbffr
