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Norwalk

    Marketing Manager - Norwalk, United States - Xerox

    Xerox
    Xerox Norwalk, United States

    Found in: beBee S2 US - 2 weeks ago

    Default job background
    Full time
    Description

    To define develop and execute the Government Healthcare and Education Audience Global Marketing Plan by Defining the key Government Healthcare and Education personas and develop buyer behavior insights Align appropriate Xerox offerings to the Government Healthcare and Education audience segments and prioritize working with the Offering Marketing Field and BG teams Develop Government Healthcare and Education audience targeted messaging/ value proposition and deploy an annual marketing plan by defining the appropriate marketing mix / budget split to promote these Xerox offerings globally (encompassing digital demand gen direct marketing social events PR web through to sales tools/proposals) supporting both indirect and direct channels Working with the Digital Demand and Field marketing teams to create and then deploy the plan Assess plan KPI metrics and adjust plan to continuously improve Part of the global marketing team responsible for the global audience marketing plan.

    Working collaboratively with the business group offering channel and field marketing teams to ensure the plan aligns to our business priorities and can be practically implemented through both direct and indirect channels and across Americas
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