Email Marketing Manager - Stamford, United States - Spectrum

Description

JOB SUMMARYTheDirect Email Marketing Managerwill work with cross-functional teams to manage national Email Direct Marketing campaigns in the residential and small business markets.

This individual is responsible for creating the strategy, and for the flawless execution of their campaigns.

This requires proposing, planning, analyzing results, and managing campaigns end to end so that they are effective, on time, and on budget.

This role requires a successful track record of managing direct email marketing projects. Strong project management skills, analytics, and a demonstrated ability to lead are essential.

The individual is responsible for every drop they oversee, and will be relied upon to communicate changes in a broad audience in a clear and timely manner.

This individual should also have an understanding of segmentation, as well as test and control design.

This person should expect to spend much of their time studying our offers and creating strategy requirements with attention to detail.

MAJOR DUTIES AND RESPONSIBILITIESActively and consistently support all efforts to simplify and enhance the customer experienceLead a cross-functional team to manage Direct Email Marketing campaign and test cycles for customer acquisition and upgrade from inception through post campaign analysisDevelop, maintain and communicate DM campaign calendars and version matrices for all targets, products, offers and geographic areas; manage change controlPartner with relevant business functions, the field and external vendors to determine targets and schedules; strategize and implement tests of audience, offer, creative formats and messaging; analyze campaign performance across key metrics and ensure flawless executionTrack response and conversion to drive email marketing efficiencies and effectiveness; accountable for marketing budget, ROI and cost per connect to drive profitable revenue and operating cash flowManage contact strategy based on test results, consumer insights and cross-functional team input.

Review and adjust segmentation strategies using data analysis.

Establish a record of email campaigns results, market insights, offer strategy and creativeProof read final copy to ensure accurate and correct communication; match creative, versions and other campaign elementsCommunicate with internal and external research groups, industry organizations and other sources of expertise related to Direct Email Marketing; promote and communicate the benefits of email marketing throughout the organizationPerform other duties as assignedThis role is based on-site at our corporate office in Stamford, CT.

This role is not remote/hybridREQUIRED QUALIFICATIONSSkills/Abilities and KnowledgeTechnical expertise in Direct Marketing, specifically direct mail, with a proven record of successful implementationAbility to manage multiple projects and tasks at one timeAbility to prioritize and organize effectivelyAbility to communicate orally and in writing in a clear and straightforward mannerAbility to manage all phases of a large project from beginning to end with sufficient autonomyProven ability to manage Direct Marketing / Direct Mail / Database Marketing and Testing projectsAbility to work well with people from all levels of the organization, many different disciplines and varying degrees of technical and business experienceAbility to show judgment and initiative and to accomplish job dutiesAbility to work independently and make recommendations and decisions autonomouslyAbility to maintain confidentialityAbility to make decisions and resolve problems while working under pressureAbility to manage and foster changeAbility to conduct formal presentations to all levels of management on issues or findings in assigned areas or subjectsAbility to analyze and interpret data to make recommendations based on analysis and expertiseHonesty, integrity and ethicsKnowledge of cable television, high speed Internet and phone products and services preferredStrong attention to detail balanced with the ability to think strategicallyHighly developed capacity for teamwork and a strong focus on the customerPenchant to work with a sense of urgencyAdvanced proficiency with Excel and PowerPoint; proficient in other desktop applicationsEducationBachelors Degree in Business, Finance or related discipline and/or an equivalent experienceMBA / Masters preferredRelated Work Experience5-7 years of direct marketing experienceWORKING CONDITIONSOffice Environment#LI-NT1MGN Here, employees dont just have jobs, they build careers.

Thats why we believe in offering a comprehensivepay and benefits ) package that rewards employees for their contributions to our success, supports all aspects of their well-being, and delivers real value at every stage of life.

A qualified applicants criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances.

Get to Know UsCharter Communications is known in the United States by our Spectrum brands, including:
Spectrum Internet, TV, Mobile and Voice, Spectrum Networks, Spectrum Enterprise and Spectrum Reach.

When you join us, youre joining a strong community of more than 101,000 individuals working together to serve more than 32 million customers in 41 states and keep them connected to what matters most.

Watch this video to learn more. )Who You Are Matters HereWere committed to growing a workforce that reflects our communities, and providing equal opportunities for employment and advancement. EOE, including disability/vets.
Learn about our inclusive culture. )#J-18808-Ljbffr