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    Lifecycle Campaign Manager - San Francisco, United States - Stingray Direct

    Stingray Direct
    Stingray Direct San Francisco, United States

    3 weeks ago

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    Description
    Stingray Direct is a direct-to-consumer, large-scale, performance-based e-commerce company.

    We are seeking a highly experienced, results-driven Lifecycle Campaign Manager responsible for driving the strategy and execution of our Lifecycle channels to deliver an exceptional experience for customers.

    As a key member of our team, you will play a pivotal role in driving customer engagement, retention, and loyalty within our business, across multiple brands.

    The ideal candidate will have 5-7 years of relevant experience, with a strong background in lifecycle marketing, process design, analytics, and a passion for wellness.

    This role reports directly to the Creative Director and will support all Omni-channel brand initiatives.


    Lifecycle Campaign Manager Key Responsibilities:

    Lifecycle Strategy:
    Develop/execute comprehensive lifecycle marketing strategies to drive customer acquisition, retention, and LTV, owning the lifecycle sales calendar, exceeding revenue, engagement, repurchase, subscription adoption & churn goals

    Testing and Optimization:
    Implement A/B testing and experimentation to continuously improve the effectiveness of email and SMS campaigns

    Segmentation and Personalization:
    Develop and refine customer segmentation strategies based on behavior and engagement metrics, ensuring personalized messaging that resonates with different audience segments

    Drive Email & SMS Innovation:
    Ensure marketing campaigns engage and convert target audiences, optimizing message content, timing, and segmentation to achieve high open and click-through rates

    Analytics and KPIs:
    Utilize data-driven insights to continually refine and optimize lifecycle marketing campaigns, closely monitoring KPIs to ensure maximum impact and ROI

    Reporting:
    Manage reporting requests and ongoing analyses for campaign performance, key insights, and strategic learning and lend strategic expertise to significantly grow SMS channel revenue and other Lifecycle KPIs

    Cross-Functional Collaboration:
    Collaborate closely with other departments such as creative, product development, content, and customer support to ensure a cohesive customer journey and consistent messaging

    Compliance:
    Ensure all email and SMS marketing practices adhere to relevant regulations and best practices and review/QA all email/SMS campaigns and LPs where applicable

    Technical Guidance:
    Provide and facilitate the resolution of CRM platform issues, expediting requests from across the organization
    Uphold high standards for marketing, creative, and copy in all Lifecycle programs and maintain a relentless focus on creative testing (e.g., images, copy, CTAs) - establishing a feedback loop to optimize results with the creative team
    Requirements

    Lifecycle Campaign Manager Capabilities &

    Skills Required:
    Must be Located in California
    Bachelor's degree in Marketing, Business, or a related field
    5-7 years of experience in lifecycle marketing, with a proven track record of leading lifecycle departments in a B2C business (preferably in the wellness industry), encompassing strategy, messaging, segmentation, optimization, and A/B or multivariate testing
    Proficiency in a contemporary CRM platform, demonstrated by a track record of successful multi-channel, multi-touch campaigns
    A metrics-driven mindset, with the ability to frame project work within a business impact context and the skill to share this perspective across the team
    MS Excel Expert - Experience in data analysis and manipulation using tools to derive meaningful insights
    Previous involvement in subscription-based businesses or those with diverse revenue streams - required*Exceptional oral and written communication skills, coupled with the ability to influence and collaborate effectively
    A "no task too big or too small" mentality, reflecting your willingness to tackle any challenge with enthusiasm and determination
    Innovative mindset with a passion for staying up-to-date with industry trends and emerging technologies
    Detail-oriented, organized, and able to manage multiple projects simultaneously
    Benefits

    What do you get for being so cool and joining our team?

    Competitive Salary $110,00-130,000 (based on experience)
    Fully remote working position, but must be located in California
    Paid time off (PTO)
    Paid annual company holidays
    Your Birthday is a paid vacation day each year. Take the day to celebrate your awesomeness
    100% Company paid Medical, Dental, and Vision Insurance
    100% Company paid Life Insurance and Short-Term Disability Coverage
    Paid Maternity / Paternity leave
    Employer matching 401K participation
    We match your charitable contributions up to $2,500/yr
    Work from home (WFH) stipend of $100/month
    Free employee product samples and discounts
    Fun company social gatherings

    Stingray Direct is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

    Stingray Direct does not accept unsolicited 3rd party ("Agency") candidates.

    If you are an Agency, please send any requests to be considered as a supplier in our Vendor Management System to Please refrain from contacting Stingray Direct employees directly.

    Any Agency candidates would be presented through the internal recruiting organization if requested to work on a role.
    #J-18808-Ljbffr
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