- Responsible for Go to Market (GTM) with OEM gatekeepers and buyers and constructive feedback for business success.
- Develop new business engagement models and articulate rules of engagement between MediaTek and automotive OEM's and Tier 1's.
- Develop TAM/SAM/SOM analysis and target ROI, revenue, gross margins, for financial success.
- Pricing strategy based on business goals, value proposition, and competition.
- Deliver executive report-outs spanning strategy, business update and technical topics.
- Understand the US automotive market for the Detroit 3 and other US OEMs, as well as Tier 1's.
- Understand the OEM plan for defining new Electrical/Electronic (E/E) architecture as well as the Software Define Vehicle (SDV).
- They will be able to present MediaTek's technology roadmap, understand the technical issues, support the OEM with their transition from their current architecture to the MediaTek architecture.
- Strong communication skills (written/verbal) and executive presence
- Current state of the electronic and software technology in the auto industry.
- Minimum 10 years of experience in automotive semiconductor or related industries with 5+ years in strategic planning, or business development.
- They will need to interact closely with the MediaTek European teams to understand collaboration between OEMs and Tier1 across the two continents.
- Open to at least 30% international travel
- Location: San Jose (possibly Detroit, MI)
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Automotive Business Marketing Director - San Jose, United States - MediaTek
Description
MediaTek Incorporated is a global fabless semiconductor company that enables nearly 2 billion connected devices a year. We are a market leader in developing innovative systems-on-chip (SoC) for mobile devices, automotive, home entertainment, connectivity and IoT products. MediaTek has been developing automotive SoC's since 2015 for cockpit and telematics.
Our dedication to innovation has positioned us as a driving market force in several key technology areas, including highly power-efficient mobile technologies, automotive solutions and a broad range of advanced multimedia products such as smartphones, tablets, digital televisions, 5G, Voice Assistant Devices (VAD) and wearables. MediaTek empowers and inspires people to expand their horizons and achieve their goals through smart technology, more easily and efficiently than ever before. We work with the brands you love to make great technology accessible to everyone, and it drives everything we do. Visit for more information.
MediaTek Automotive Platform Business unit develops SoC's for the automotive industry. This includes the cockpit SoC's (In Vehicle Infotainment – IVI, and Cluster), Telematics/Bluetooth/WiFi, and other components. We are looking for a leader to drive the automotive business marketing for cockpit (IVI) and ADAS in north America.
Job Description
Job Requirement
Salary range: $190,000 - $250,000
Employee may be eligible for performance bonus, short and long term incentive programs. Actual total compensation will be dependent upon the individual's skills, experience and qualifications. In addition, MediaTek provides a variety of benefits including comprehensive health insurance coverage, life and disability insurance, savings plan, Company paid holidays, Paid time off (PTO), Parental leave, 401K and more.
MediaTek is an Equal Opportunity Employer that is committed to inclusion and diversity to all, regardless of age, ancestry, color, disability (mental and physical), exercising the right to family care and medical leave, gender, gender expression, gender identity, genetic information, marital status, medical condition, military or veteran status, national origin, political affiliation, race, religious creed, sex (includes pregnancy, childbirth, breastfeeding and related medical conditions), and sexual orientation.