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Sr. Product Marketing Manager - Independence, United States - HashiCorp
Description
About youAre you passionate about helping organizations unlock the real potential of their investment in cloud computing? Do you thrive in a fast-paced team environment where you're in the center of the action and day-to-day activities are highly varied? Do you have context for the infrastructure and security challenges companies face as they move to cloud and how the agile approach of infrastructure-as-code is accelerating organizations around the world? Are you a life-long student of the art and science of product marketing and passionate about the force multiplier exceptional product marketing can bring to an organization?
If you answered with an emphatic yes to these questions, we should talk
About the role
HashiCorp is hiring a senior product marketing manager to lead our cross-portfolio initiatives.
HashiCorp became the industry leader in cloud automation through an amazing collection of open-source projects that are now downloaded over 500 million times each year.
The company is now rapidly building out its commercial offerings to capitalize on this momentum and help the world's largest organizations effectively and consistently adopt cloud automation across all of their development teams.
Owning and evangelizing this story is where you come in.This role includes
collaboration
with senior leadership from R&D, sales and marketing to ensure the message is right,
creation
of the foundational assets that bring this story to life, steadfast
leadership
and
evangelism
to inspire adoption in all appropriate channels, and
data-driven inspection
and course correction as needed to meet your targets.
In this role you can expect to deliver:
Product positioning and messaging
— Develop and iterate positioning and messaging anchored on customer aspirations, product truth, and competitive reality
Marketing campaigns —
Partner with the demand generation team to create the top line campaign for the company to generate interest in our solutions and build pipeline
Content creation
— Use your domain knowledge, technical expertise, and understanding of our target personas to build the content that best explains the business value of our commercial offerings
Sales enablement
— Create and maintain content to educate our sales team and the partner community on how best to position the HashiCorp portfolio for long-term value creation
Platform engineering community
— Develop a deep understanding of goals, challenges, and opportunities faced by your primary target persona, the platform team. Create and implement a plan to accelerate the productivity of this constituent
Cross-team collaboration
— Work with the product, engineering, sales, and marketing teams to ensure your initiatives are effective and driving results for the company
What you'll need (minimum qualifications)
6 years of software product marketing experience
Familiarity with the cloud infrastructure and/or security domains
Deep customer focus and curiosity
Self-starter with the ability to analyze ambiguous situations, develop a plan, execute and iterate
Proven history of successful collaboration with Marketing, Sales, and R&D teams
Excellent analytical, written, and verbal skills
Bachelor's or equivalent experience in CS, Business, or a related field
Some travel required
What's nice to have (preferred qualifications):7-10 years of software product marketing experience
Technical subject matter expertise in infrastructure and security, with a strong understanding of how cloud computing has impacted these domains
Solid understanding of the rise of agile approaches to development
Deep customer focus and curiosity
Self-starter with the ability to analyze ambiguous situations, develop a plan, execute and iterate
Solid history of successful collaboration with Marketing, Sales, and R&D teams
Excellent analytical, written, and verbal skills
Track record of successful executive engagement internally and externally
MBA preferred
Some travel required
#LI-Remote
The base pay range for this role in the SF Bay Area / NYC area is:
$209,100
—
$246,000 USD
The base pay range for this role in Seattle Metro, Denver / Boulder Metro, New York (excluding NYC), or California (excluding SF Bay Area) is:
$191,700
—
$225,500 USD
The base pay range for this role in Colorado (excluding Denver / Boulder Metro) and Washington (excluding Seattle Metro) is:
$174,300
—
$205,000 USD
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