Communications Manager - Independence, United States - United Way

Description

Position Summary

This position assists the Vice President for Digital Strategy and Communications in administration, coordination, creation and implementation of all elements of the marketing, public relations and advertising functions of the United Way of the Midlands.

This position will be responsible for managing United Way's media relations among other duties.
Essential DUTIES & Responsibilities

Create, brand and promote communication concepts that represent the mission and objectives of United Way of the Midlands' Community Impact, Campaign, special initiatives and other community outreach efforts.

Specific Duties:
Media/Public Relations
Maintain and update Media Contacts Directory
Establish and manage professional relationships with media personnel
Write and distribute press releases and coordinate media coverage for press conferences, events and initiatives
Develop and implement media plans and strategies for United Way programs, events and initiatives
Track media coverage and produce reports on earned media value
Digital Marketing/Social Media
Create content and monitor, analyze and make recommendations on digital marketing efforts.
Help develop and implement social media content strategies as part of an overall marketing plan to promote United Way.
Content Creation
Create powerful content that tells the story of United Way and the people we serve.
Write and proofread copy for marketing materials including newsletters, brochures, campaign materials, annual reports, websites, films and solicitation letters.
Create, review and edit materials for other departments as needed. Graphic design, photography and video production/editing skills are a plus.
Other
Explore new relationships to increase awareness of United Way of the Midlands
Manage interns and volunteers as needed.
Provide communications support to other UWM departments.
Assist in the planning and execution of all United Way events.
Attend key events to work with press, assist with setup and other duties as necessary.

Serve as a representative of United Way, display courtesy, tact consideration and discretion in all interactions with other members of the UWM community and with the public.

Safeguard all confidential information used in performance of duties.
Other duties as necessary or assigned.

Qualifications:
Experience, knowledge, Skills & Abilities
Required Qualifications
Bachelor's Degree required, preferably with major course work in journalism, English,

Communications, and Marketing.
Three to five years of experience in related field.
Demonstrated strength in writing, proofreading, photography, design and production of marketing and communications projects.
Experience with website management, social media and digital marketing.
Strong written/verbal communication skills, attention to detail and project management skills.
Experience working within a project management system
Ability to work well with others but also work independently.
Strong interpersonal skills.
Ability to work well under pressure, produce results, meet deadlines and manage several

projects simultaneously.
Preferred Qualifications
Experience in nonprofit communications.
Proficiency in Adobe Suite products and graphic design skills.
Additional Information
This is a full time, exempt position.
Thirty-seven and 1⁄2 hours per week (8:30 a.m. - 5:00 p.m.) is the general rule.

However, depending on project cycles, work flow demands, some before- and after-hours meetings and events, additional hours and weekend work my be required.

Out of office meetings may also be required.

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