- Manage relationships with internal teams, including but not limited to performance marketing, brand marketing, and external analytics vendors.
- Measure success of (ROI, conversion) and provide actionable insights to drive optimization and performance of our advertising.
- Lead analysis on A/B and MVT tests, compile results and present them to business stakeholders in a timely and consumable manner.
- Query large datasets using analytics software or SQL for applicable data and interpretation of results and analyses to identify trends/issues and develop recommendations to support business objectives.
- Create data collection methodologies and plans and provide recommended fixes as needed to ensure accuracy in all reporting and analysis needs.
- Performs other duties as assigned.
- Complies with all policies and standards.
- Bachelor's Degree in Statistics, Analytics or related quantitative field Required
- 4-6 years Relevant experience Required
- Ability to write SQL and experience using Analytics software such as R, Python, Tableau, Snowflake, or Salesforce.
- Ability to understand, contribute to, critically evaluate, and make recommendations for alterations to advertising analytics modeling such as media mix modeling, multi touch attribution, etc.
- Experience working with tag management in relation to advertising and A/B testing tools a plus.
- Familiarity with and understanding of any of the following digital marketing, CRM, advertisings channels.
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Sr Advertising Analyst - Columbus, United States - Safelite Group, Inc.
Description
Does this position interest you? You should apply - even if you don't match every single requirement We're known as an auto glass company. That's the focus of what we do. But beyond the glass, we're so much more. We'll help you build a fulfilling career and encourage you to have a life. Let us be the best place you'll ever work.A Brief Overview
The Senior Advertising Analyst's key responsibilities and contribution to the company will be developing and delivering actionable insights and analysis on the understanding of how advertising and marketing impacts the customer experience and provides value to Safelite. Areas of specialization and focus include paid search, linear advertising, streaming advertising, or other advertising channels.
What you will do
#LI-MS1
#hybrid
Internal Associates: Already a member of the Safelite team? Apply through your Workday account by searching 'Find Open Jobs'.
Diversity: Safelite welcomes everyone. We value our diverse workforce and suppliers, and we're proud to be an equal opportunity employer. Learn more at
Benefit amounts are estimates only. Actual values will depend on benefit elections during enrollment.
This position description is not all inclusive for every aspect of this role. Reasonable accommodation will be made for individuals covered by ADA, ADEA, FMLA and other laws and regulations in accordance with their requirements. Physical and mental demands are not and should not be construed to be job qualification standards, but are illustrated to help the employer, employee and/or applicant identify tasks where reasonable accommodations may need to be made when an otherwise qualified person is unable to perform the job's essential duties because of an ADA disability. Other qualifications may be required to ensure employment eligibility in accordance with local laws and regulations and with Safelite Group, Inc. policies and practices.
