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    Marketing Data Analyst - Columbus, United States - Sparks Group

    Sparks Group
    Sparks Group Columbus, United States

    3 weeks ago

    Sparks Group background
    Description

    Marketing Data Analyst Job Summary:

    We're looking for a Marketing Data Analyst to join a well-established and world-renowned Association in Washington, DC. This will be long-term, hybrid opportunity. As a Marketing Data Analyst, you will be responsible for processing and analyzing marketing data to help improve the efficiency and effectiveness of the marketing program. This role involves working closely with the core product marketing teams, as well as Centers of Excellence team to track performance metrics, identify trends, develop advanced segmentation models, and provide insights that will guide strategic decisions.

    Marketing Data Analyst Responsibilities:

    • Analyze marketing performance data to identify trends, patterns, and insights related to campaign effectiveness, customer behavior, and ROI.
    • Develop and maintain dashboards and reports that provide actionable insights to the marketing team.
    • Support team-wide KPIs both in reporting and analysis, and constantly improving the underlying calculations.
    • Undertake project-specific analyses to determine business value and impact.
    • Work closely with the marketing team to understand business objectives and identify analytics strategies to support the measurements of the goals.
    • Provide data-driven recommendations to optimize marketing campaigns, targeting strategies, and budget allocations.
    • Develop analytics that can provide and operationalize advanced segmentation capabilities to meet business needs from marketing groups and integrate into core marketing platforms.
    • Collaborate with other departments dealing with data and analytics to ensure alignment and sharing of knowledge.

    Marketing Data Analyst Qualifications:

    • Bachelor's degree in Analytics, Statistics, Computer Science, or a related field.
    • Proven experience of over 5 years in marketing analytics, data analysis, or a related field.
    • Strong analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy.
    • Familiarity with common marketing platforms and datasets.
    • CRM software and database management.
    • Working knowledge of programming languages for data analysis (e.g. R, Python, or SQL).
    • Hands-on experience using BI or visualization tools including Looker, Tableau or Qlik.
    • Ability to work with large and complex datasets.
    • Ability to quickly understand data systems, data connections and architecture.
    • Experience operating within enterprise data repositories and advising on optimization strategies for marketing data.
    • Experience working with marketing systems including, but not limited to, marketing automation, website tracking, advertising, social media.
    • Solid track record on providing valuable insights to answer business questions an uncover value.
    • Ability to work across departments and data teams to identify and assimilate multiple data sources into meaningful insights.
    • Able to present findings and insights to stakeholders at all levels of the business in a clear and actionable manner, including using visualizations.

    About Sparks Group:

    Sparks Group has been named to Inavero's Best of Staffing Lists for Client and Employee Satisfaction every year since 2012. Founded in 1970, Sparks Group is a full-service staffing and recruiting firm that understands the core values integral to your business. For nearly five decades we have taken a personalized approach to recruiting and staffing. We specialize in rapidly placing quality talent by cultivating relationships with commercial, federal and non-profit clients. We connect leading companies and nonprofits with exceptional IT, finance, creative and administrative talent - nationwide.

    New job opportunities are listed daily –

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