- Analyze marketing performance data to identify trends, patterns, and insights related to campaign effectiveness, customer behavior, and ROI.
- Develop and maintain dashboards and reports that provide actionable insights to the marketing team.
- Support team-wide KPIs both in reporting and analysis, and constantly improving the underlying calculations.
- Undertake project-specific analyses to determine business value and impact.
- Work closely with the marketing team to understand business objectives and identify analytics strategies to support the measurements of the goals.
- Provide data-driven recommendations to optimize marketing campaigns, targeting strategies, and budget allocations.
- Develop analytics that can provide and operationalize advanced segmentation capabilities to meet business needs from marketing groups and integrate into core marketing platforms.
- Collaborate with other departments dealing with data and analytics to ensure alignment and sharing of knowledge.
- Bachelor's degree in Analytics, Statistics, Computer Science, or a related field.
- Proven experience of over 5 years in marketing analytics, data analysis, or a related field.
- Strong analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy.
- Familiarity with common marketing platforms and datasets.
- CRM software and database management.
- Working knowledge of programming languages for data analysis (e.g. R, Python, or SQL).
- Hands-on experience using BI or visualization tools including Looker, Tableau or Qlik.
- Ability to work with large and complex datasets.
- Ability to quickly understand data systems, data connections and architecture.
- Experience operating within enterprise data repositories and advising on optimization strategies for marketing data.
- Experience working with marketing systems including, but not limited to, marketing automation, website tracking, advertising, social media.
- Solid track record on providing valuable insights to answer business questions an uncover value.
- Ability to work across departments and data teams to identify and assimilate multiple data sources into meaningful insights.
- Able to present findings and insights to stakeholders at all levels of the business in a clear and actionable manner, including using visualizations.
-
Data Analyst
4 weeks ago
Nationwide Children's Hospital Columbus, United StatesOverview · The Data Analyst is a member of the Center for Clinical Excellence (CCE) Data Team. They gather requirements and design, develop, implement, and maintain reports, dashboards, and other analytical solutions to improve patient outcomes. In addition, the Data Analyst prov ...
-
Data Analyst
3 weeks ago
Kimball Midwest Columbus, United StatesKimball Midwest, a national distributor of maintenance, repair, and operation products, is searching for a Data Analyst for our Colubus, OH location. · As a Kimball Midwest associate, you will experience why we have been recognized as one of the Top Workplaces in Columbus TWELVE ...
-
Data Analyst
7 hours ago
Veterans Sourcing Group Columbus, United StatesJob Description · Job DescriptionA global financial services company is seeking a Data Analyst for their office in Columbus, OH. · Employee would be expected to: · Collaborate with business partners to gather requirements and document technical specifications · Interpret marketin ...
-
Data Analyst
7 hours ago
Veterans Sourcing Group Columbus, United StatesJob Description · Job DescriptionA global financial services company is seeking a Data Analyst for their office in Newark, DE. · We are seeking a talented individual who is: · Skilled in business intelligence, data science, databases, and data visualization to join our multidisci ...
-
Data Analyst
4 days ago
Kimball Midwest Columbus, United StatesJob Description · Job DescriptionKimball Midwest, a national distributor of maintenance, repair, and operation products, is searching for a Data Analyst for our Colubus, OH location. · As a Kimball Midwest associate, you will experience why we have been recognized as one of the ...
-
Data Analyst
2 weeks ago
Kimball Midwest Columbus, United StatesJob Description · Job DescriptionKimball Midwest, a national distributor of maintenance, repair, and operation products, is searching for a Data Analyst for our Colubus, OH location. · As a Kimball Midwest associate, you will experience why we have been recognized as one of the ...
-
Data Analyst
2 weeks ago
Kimball Midwest Columbus, United StatesJob Description · Job DescriptionKimball Midwest, a national distributor of maintenance, repair, and operation products, is searching for a Data Analyst for our Colubus, OH location. · As a Kimball Midwest associate, you will experience why we have been recognized as one of the ...
-
Data Analyst
5 days ago
ACCEL Schools Ohio, United StatesAbout the Team · Michigan Online School (MOS) is a K-12 tuition-free online public school in the state of Michigan. At MOS, we empower students to be their best by enabling them to learn in ways that are right for them – using innovative technology at home, at their proper leve ...
-
Data Analyst
3 weeks ago
Addison Group Columbus, United StatesResponsibilities: · Conducts rigorous quality assurance checks on systems data integration for all online reports across multiple clients · Analyze assessment result samples against the reporting specifications to ensure that the configuration has been done as per the rules docum ...
-
Data Analyst
2 weeks ago
Addison Group Columbus, United StatesJob Type: Full-time · Location: Columbus, 5 days on-site · Contract/temporary: June 12th - July 26th · The ideal candidate will use their passion for big data and analytics to provide insights to the data analytics team looking for assistance in reorganizing and cleaning data. T ...
-
IT Data Analyst
3 weeks ago
OPT Nation Franklin, United States Full time, Part time, contract, trainingThe IT Data Analyst works with IT and business stakeholders to identify processes and solutions to combine and normalize information from many disparate sources. This position improves data quality and consistency supports program data requirements by analyzing process controls c ...
-
Data Analyst
2 days ago
Atechstar Ohio, United States Full time, Part time, Contract, TrainingResponsibilities Systems development activities include data table/structure design data acquisition system specifications data validation and documentation. Data Analyst support will also include development of data interface specifications on-line query and report specification ...
-
Data Analyst
1 week ago
Gravity IT Resourcing Columbus, United States ContractTo Apply for this Job Click Here · Prepares weekly, bi-weekly, and monthly well-organized, easily understood reports, analysis, and summary of findings for use by management. · Perform rigorous analyses on large, complex data sets and provide strategic insights, hypotheses, and c ...
-
Data Analyst
3 weeks ago
Twelve Labs Ohio City, United States Full time, Part time, Contract, TrainingResponsiblties Develop technical solutions to business problems leveraging existing business intelligence tools. Lead project initiatives and make recommendations for incorporating business intelligence/reporting. Conduct trend analysis to make recommendations on new KPIs and goa ...
-
Data Analyst
2 weeks ago
Elajika Inc Columbus, United States Full time, contractData AnalystColumbus Ohio18 MonthsDescription · Skills Java Java Script Automation Spring Boot REST API Willingness to learn Leadership skillsOptional Docker Kubernetes Angular Ruby AWS Jenkins ...
-
Marketing Data Analyst
2 weeks ago
Sparks Group Columbus, United StatesMarketing Data Analyst Job Summary: · We're looking for a Marketing Data Analyst to join a well-established and world-renowned Association in Washington, DC. This will be long-term, hybrid opportunity. As a Marketing Data Analyst, you will be responsible for processing and analyz ...
-
Senior Data Analyst
3 weeks ago
Blue Star Partners, LLC Columbus, United StatesJob Title: Senior Data Analyst (Data Lead) · Rate: $37.40 – $48.23 per hour based on experience and qualifications · Employment Type: Temporary Resource, W-2 · Duration: 12/4/2023 – 12/3/24 · Location: Hybrid role with requirement to be onsite Tuesdays and Wednesdays in Colum ...
-
Marketing Data Analyst
2 weeks ago
Sparks Group Columbus, United StatesMarketing Data Analyst Job Summary: · Were looking for a Marketing Data Analyst to join a well-established and world-renowned Association in Washington, DC. This will be long-term, hybrid opportunity. As a Marketing Data Analyst, you will be responsible for processing and analyz ...
-
MDM Data Analyst
4 weeks ago
Synovus Columbus, United StatesWorks with leadership to provide customer analytics and performance reporting that drive business priorities for internal parners in Marketing and Brand Experience, Consumer, Community and Wholesale Banking lines of business. Designs and maintains cu Data Analyst, Customer Experi ...
-
Health Data Analyst
1 week ago
InsideHigherEd Columbus, United States Administrative Jobs ,Screen reader users may encounter difficulty with this site. For assistance with applying, please contact hr- If you have questions while submitting an application, please review these frequently asked questions. · Current Employees and Students:If you are currently employed or e ...
Marketing Data Analyst - Columbus, United States - Sparks Group
Description
Marketing Data Analyst Job Summary:
We're looking for a Marketing Data Analyst to join a well-established and world-renowned Association in Washington, DC. This will be long-term, hybrid opportunity in Columbus, OH. As a Marketing Data Analyst, you will be responsible for processing and analyzing marketing data to help improve the efficiency and effectiveness of the marketing program. This role involves working closely with the core product marketing teams, as well as Centers of Excellence team to track performance metrics, identify trends, develop advanced segmentation models, and provide insights that will guide strategic decisions.
Marketing Data Analyst Responsibilities:
Marketing Data Analyst Qualifications:
About Sparks Group:
Sparks Group has been named to Inavero's Best of Staffing Lists for Client and Employee Satisfaction every year since 2012. Founded in 1970, Sparks Group is a full-service staffing and recruiting firm that understands the core values integral to your business. For nearly five decades we have taken a personalized approach to recruiting and staffing. We specialize in rapidly placing quality talent by cultivating relationships with commercial, federal and non-profit clients. We connect leading companies and nonprofits with exceptional IT, finance, creative and administrative talent - nationwide.
New job opportunities are listed daily –