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    Product Marketing Senior Manager - Louisville, United States - GE Appliances, a Haier company

    GE Appliances, a Haier company
    GE Appliances, a Haier company Louisville, United States

    1 day ago

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    Description


    At GE Appliances, a Haier company, we come together to make "good things, for life." As the fastest-growing appliance company in the U.S., we're powered by creators, thinkers and makers who believe that anything is possible and that there's always a better way.

    We believe in the power of our people and in giving them the freedom to explore, discover and build good things, together.


    The GE Appliances philosophy, backed by three simple commitments defines the way we work, invent, create, do business, and serve our communities: we come together , we always look for a better way , and we create possibilities .

    Interested in joining us on our journey?


    The Product Marketing Senior Manager – Refrigeration (Top Freezer, Built-In, Water Filtration) is essential to developing and executing the Commercial Growth Strategy of the Refrigeration business, in alignment with the GE Appliances House of Brands strategy while driving continued leadership in Ice & Water product excellence.

    This role is responsible for leading the creative development and omni-channel implementation of all product marketing material related to specific product categories including Top Freezer, Built-In, Water Filtration, Freezer, Compacts, Wine & Beverage.

    The candidate will work hand in hand with marketing, sales, pricing and product management to directly influence product and go-to-market strategies.

    The successful candidate will drive sales growth by creating excitement around the category with key internal/external stakeholders, driving a high level of focus and action on key projects.

    Position

    Product Marketing Senior Manager – Refrigeration (Top Freezer, Built-In, Water Filtration)

    Location

    USA, Louisville, KY

    How You'll Create Possibilities

    Essential Responsibilities


    Creative Content Creation:
    Responsible for the creative process, messaging, and commercial content for product portfolio
    Ensure leading edge omni-channel product marketing presence, including e-commerce, social, online & in-store point of purchase, product displays, product catalogs and all other creative assets

    Develop and execute merchandising programs across all distribution channels, including retail promotional planners, recommended plan-to-sell assortment for stores/showrooms/selection centers, etc.

    Lead multiple creative agencies and cross-functional business stakeholders to deliver excellent creative assets on schedule and within budget

    Develop and

    Execute Commercial Growth Strategy:
    Own the commercial execution of the New Product Introduction Checklist
    Partner with Commercial Director to achieve desired results throughout internal New Production Introduction Launch Process (iCS Review tollgates)
    Partner with Commercial Director on strategic commercial activities (Time to Think, RENO, PACE, etc.)
    Collaborate with multiple Product Directors to ensure that product plans are accurate so that product marketing content is clearly communicated to Sales/Marketing stakeholders with proper lead-time to ensure strong execution
    Partner with Commercial Training Team to develop a regular rhythm of engaging, impactful training materials that help GEA Refrigeration products win in the market with customers and consumers

    Market Intelligence & Brand Insight:
    Develop and maintain tools that document and analyze intelligence on market trends and competitive strategy
    Partner with Commercial Director and Marketing Team to leverage consumer insights and brand segmentation to develop brand strategies and positioning statements for each of the business' 5 mass/mass premium brands; develop positioning briefs and feature messaging priorities
    Coordinate Concept Testing process for product line; collaborating with Commercial Director, Product Directors, Brand Managers and Consumer Insights Team to evaluate likely consumer responses to new product ideas

    Customer and Sales Team Engagement:
    Drive high level of two-way engagement with Field Sales Team and Customers to maximize effectiveness of product marketing and merchandising efforts
    Ensure Field Sales Team clearly understands GEA Refrigeration's unique value proposition around key products/platforms vs. competitors and how to drive the message with Customers
    Lead execution for GEA Refrigeration at industry trade shows, large customer meetings/events and customer product line reviews
    Manage communications across commercial organization (Training, Sales Team Meetings, Yammer, etc.)
    Co-Develop and execute the plan-to-sell strategy for both Retail and Contract Customer channels
    Co-develop National Account programs and recommended lineups

    What You'll Bring to Our Team


    Minimum Qualifications:
    BA/BS degree from an accredited university or college in Marketing or other Business-related field
    Minimum of 7 years of Commercial roles; such as sales, marketing, pricing and operations
    Self-initiative with a hunger for excellence, enthusiastic can-do attitude
    Excellent interpersonal skills, highly effective communication and presentation skills
    High attention to detail with strong project management and analytical skills
    Ability to prioritize and execute critical tasks in a fast-paced, complex and continually changing environment
    Demonstrated ability to collaborate, influence and drive results across a matrix organization
    Must be willing and able to travel to customers and GEA sites, as needed

    Relocation assistance:
    Yes


    Preferred Qualifications:
    Experience driving growth in Sales roles at GE Appliances
    Marketing and/or Sales experience focused in Retail and/or Home Building Industries
    MBA degree

    Our Culture

    At GE Appliances, creativity meets passion and conversations lead to exceptional outcomes and experiences. We respect and value the unique backgrounds and experiences that everyone brings to GE Appliances.

    We believe a diverse workplace, where everyone is included and people can be their true and authentic selves, fosters creativity and innovation.

    We know our differences are our greatest strength. The very best innovations across every function of a company come from diverse teams.

    Our commitment to ensuring a safe and inclusive workplace where everyone is valued allows employees to perform at their best, every day.

    Diversity at GE Appliances helps us achieve zero distance to our owners, innovate smartly and connect to the communities and customers we serve.

    We encourage and support the ideas, aspirations, and the wellbeing of everyone - our employees and our communities

    GE Appliances is a trust-based organization.

    It is important we offer our employees the flexibility they need to do their best work while balancing the needs of the business and individuals.

    When you join GE Appliances, you will have the opportunity to work with your leader to create a flexible work arrangement that balances the needs of the individual, team, and organization.

    GE Appliances is an Equal Opportunity Employer.

    Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.


    GE Appliances participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.

    S

    If you are an individual with a disability and need assistance or an accommodation to use our website or to apply, please send an e-mail to
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