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    Manager Creative Marketing - New York, NY, United States - The Farmer's Dog

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    Description

    The Farmer's Dog is the fastest growing pet health service company in the US, and was born from a mission to change the landscape of pet health, providing dogs and their humans with honest, smart, and simple care – a fresh proposition in an industry riddled with manipulative and misleading marketing.

    We're starting by radically improving the $100 billion pet food market, replacing bulk bags of highly-processed pellets with a personalized subscription service that sends healthy, freshly-made dog food, balanced by top veterinary nutritionists, directly to customers' doors.

    Our ultimate goal is to create innovative, honest, and delightful experiences across all aspects of pet care, and we believe our direct-to-consumer business model, holistic approach to growth, and dynamic and forward-thinking culture uniquely position us to shepherd this backwards industry into the future.

    To date, The Farmer's Dog has delivered hundreds of millions of meals nationwide and raised over $150M in funding to help us build a company as healthy as the dogs who are eating those meals.

    Join us as we continue to develop ways of bringing peace of mind to our customers, health to their companions, and much-needed change to the way people feed and care for their pets.

    #We're looking for a Brand Marketing Director to develop communication strategies that will help us achieve our objectives and strengthen our position in the minds of dog lovers, veterinarians and customers. You'll use your expertise in brand and communications planning to chart a course for creative partners by translating data and insights into clear frameworks, testing plans and briefs. Lead brand planning initiatives, including market research, competitive analysis and brand positioning to differentiate our service and products in the market
    Collaborate with cross-functional teams, including media, product design and packaging, to ensure brand consistency and alignment across all touchpoints
    Oversee the development of compelling marketing collateral, including advertising campaigns, digital content and more, to effectively communicate our brand message
    Utilize data and market insights to optimize marketing strategies and drive continuous improvement in brand performance
    Manage the marketing budget effectively in collaboration with the Brand Operations function, allocating resources to maximize return and achieve business objectives
    Stay up-to-date with industry trends, consumer behavior, and emerging technologies to identify new opportunities for brand growth and innovation
    Provide leadership, mentorship, and guidance to the marketing team, fostering a collaborative and results-driven work environment

    You have a minimum of 10 years of experience in marketing roles, with time spent on brand planning and communications planning, preferably within an ad agency environment.

    You have a proven track record of developing and implementing successful marketing strategies that drive brand awareness and growth.

    You have strong analytical skills with the ability to interpret data and insights to inform decision-making.
    You're a creative thinker with a strategic mindset and a passion for innovation in marketing.
    Office Guidelines
    The office is open and available for all Monday through Friday.

    We ask all team members to be in office a minimum of 2-3 days a week to build a collaborative and invested environment to foster our unique in-person culture we are proud to have.

    This office policy is subject to change at company discretion.

    Our company's mission is rooted in deep, genuine care for dogs – and for the people who love them.

    We believe the best use of our time, energy, and resources as a collective team is to focus on this mission, and on supporting our team to do their best work and be their best selves.

    In support of this we're committed to hiring and supporting a diverse workforce, and investing in internal structures, opportunities, hiring/promotions processes, and training that create and sustain an inclusive team.

    Dog-friendly office in Greenwich Village
    ~ Comprehensive Healthcare, Dental, and Vision
    ~ Flexible PTO
    ~ Discounted fresh food for your pup
    ~ Your pet interrupting video calls (and in-person meetings) is now a feature, not a bug

    We commit to building a competitive compensation package and company environment for all individuals to thrive.

    We believe in competitive base compensation rooted in location specific market data and performance along with equity ownership in the company that allows every team member to build their personal wealth as the company grows, just as much as we believe in fostering a culture that supports our team members personally, professionally, and holistically.

    This range is representative of NYC Market Data if you are applying to this role outside of the NYC area the range may change.

    #


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