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    Integrated Marketing Account Manager - Columbus, United States - Nationwide Children's Hospital

    Nationwide Children's Hospital
    Nationwide Children's Hospital Columbus, United States

    1 week ago

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    Description
    Overview


    The Account Manager is responsible for project development, managing and reporting marketing/communication initiatives for corporate alliance partnerships and national social impact audiences.

    The position requires regular reporting to senior hospital leadership and frequent interactions with external organizations and internal departments.

    The Account Manager will also assist with national media plans and cause awareness initiatives for the hospital, work on a collaborative inter-disciplinary team and have entry-level supervision and business management responsibilities.


    Location:
    255 E Main StColumbus, Ohio 43215 Why Nationwide Children's Hospital?

    The moment you walk through our doors, you feel it. When you meet our patient families, you believe it. And when you talk with anyone who works here, you want to be part of it. Welcome to Nationwide Children's Hospital,

    Where Passion Meets Purpose

    .
    Here,

    Diversity, Equity and Inclusion

    are integrated into our core values and practices. We are passionate about building, sustaining and evolving an inclusive and equitable environment.

    We are seeking individuals who live these values and want to share their experiences and efforts in support of our collective mission.

    We're 14,000 strong.

    And it takes every one of us to improve the lives of the kids we care for, and the kids around the world we'll never meet.

    Kids who live healthier, fuller lives because of the knowledge we share. We know it takes

    a Collaborative Culture


    to deliver on our promise to provide the very best, innovative care and to foster new discoveries, made possible by the most groundbreaking research.

    Anywhere.
    Ask anyone with a Nationwide Children's badge what they do for a living. They'll tell you it's

    More Than a Job

    . It's a calling. It's a chance to use and grow your talent to make an impact that truly matters. Because here, we exist simply to help children everywhere.
    Nationwide Children's Hospital.

    A Place to Be Proud

    .
    Responsibilities

    Supports inter-disciplinary corporate alliance team with all aspects of project management, including but not limited to, the following:


    • Specific advertising campaigns (both local and national), national e-community, corporate alliance marketing campaigns (follows prospect to acquired sales cycle), national brand awareness initiatives, media buying and evaluation and reporting (staff meetings to Board reports)
    • Collaborates with Nationwide Children's Foundation colleagues on efforts as part of Corporate Alliance team
    • Demonstrates knowledge of strategic marketing and public relations plan development and evaluation.
    • Manages projects on-time and on-budget while maintaining positive client communication.
    • Leads communication strategy discussions in project groups as required for implementation of specific initiatives; provides facilitation and consensus building support to reach effective results.
    • Demonstrates application of marketing/communication skills through effective promotional writing, creative campaign development, sound program evaluation and credible counsel on specific initiatives and projects.
    • Assists in overall evaluation, documentation and reporting of marketing plan(s) results.
    • Establish evaluative criteria for monitoring the impact of projects to help ensure achievement of desired results.
    • Demonstrates ability to understand and successfully interact with diverse management/administrative work styles. Frequent level of senior leadership interactions.
    • Responsible for developing and managing marketing/communication initiatives as assigned.
    • May be responsible for the work of others – leads team strategies and has junior team member and/or project supervision.
    • Enhances the brand by ensuring consistent position and messaging throughout advertising and marketing materials.

    Team Support:

    • Recognizes and acknowledges the value and contributions of each team member
    • Actively demonstrates team customer service; mentors
    • Contributes to a positive and collaborative work environment
    • Shares ideas, input and creativity to other peers as requested
    • Collaborates with colleagues for plan development and implementation.
    Represents client interests in overall Marketing/PR Planning process Special Requests:


    • Ability and willingness to take on ad-hoc projects and effectively balance special requests with existing workload
    • Pursues continuing growth and education

    Job Specific Competencies:

    • Work within department project management system to track all related jobs and ensure work is getting done on time, reviewed and approved. Manage overall job flow for director.
    • Support director in managing weekly/bi-weekly internal team meetings and maintaining project workflow. Create reporting documents to track budgets and tasks.
    • Represent corporate alliance team with agency partners, clients and hospital staff.
    • Guide and support the creation and execution of marketing materials for clients, Foundation colleagues and other corporate alliance-related personnel.
    • Assist in the development of timelines and work plans to execute projects and meet client/internal deadlines and expectations.
    • Immerse yourself in hospital brand insights and also clients' brand to support brand strategy and recommendations.
    • Assist director with tracking all budget and strategic plan initiatives. Support director and team with presentations, reports and stewardship activities.
    • Support internal team with content development for all aspects of corporate alliance strategy.
    Qualifications

    KNOWLEDGE, SKILLS AND ABILITIES REQUIRED
    Bachelor's degree in Communications, Public Relations, Marketing or related field.
    Five to seven years of diverse strategic marketing experience, including development and implementation of marketing plans for an organization. Cause marketing experience is a plus.
    Experience with overseeing complex projects.
    Proven experience in project/work group leadership.
    Strong verbal communication.
    Ability to work on inter-disciplinary team.

    MINIMUM PHYSICAL REQUIREMENTS
    Typing on computer Constantly %)
    Using phone Frequently (34-66%)
    Sitting Frequently (34-66%)
    Standing Occasionally (0-33%)
    Lifting Occasionally (0-33%)
    Walking Frequently (34-66%)

    The above list of duties is intended to describe the general nature and level of work performed by individuals assigned to this classification.

    It is not to be construed as an exhaustive list of duties performed by the individual so classified, nor is it intended to limit or modify the right of any supervisor to assign, direct, and control the work of employees under his/her supervision.

    EOE M/F/Disability/Vet

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