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    Senior Marketing Analyst - San Francisco, United States - Sigma Computing

    Sigma Computing
    Sigma Computing San Francisco, United States

    3 weeks ago

    Default job background
    Full time
    Description

    About the role:

    We are looking for an exceptional Senior Marketing Analyst to elevate our marketing strategies through data-driven insights and marketing analytics. This role is pivotal in shaping our marketing direction, with a spotlight on refining our funnel performance and overall campaign performance. If you have a knack for transforming complex data into actionable strategies, build reliable business reporting solutions and a track record of influencing business outcomes (with data), we want you on our team.

    Key Responsibilities

  • Design and implement comprehensive analysis and reporting projects from initial data gathering, modeling, report development and through all the way to modeling and actionable recommendations.
  • Identify audience segments, customer segments and size opportunities across all marketing and customer channels, optimizing campaign signals and reporting workbooks.
  • Lead demand generation campaign performance reviews, identifying successes, areas for improvement, and strategies to drive forward our goals.
  • Own the lead lifecycle reporting to ensure the health and optimization of our sales funnel at each stage.
  • Drive improvements through automation, process streamlining, and technological innovations to reduce campaign issues.
  • Collaborate closely with cross-functional teams to launch projects that significantly impact business value.
  • Provide key insights to leadership for decision-making, budget allocation, and strategic planning, contributing to our attribution framework and data initiatives.

    Minimum Qualifications

  • 5+ years of experience in analytics, business strategy, marketing, or a related field.
  • Demonstrated ability to leverage data to deliver business value and present data-driven insights to both technical and non-technical stakeholders.
  • Extreme proficiency in SQL and experience with data analysis and statistical modeling tools such as R or Python.
  • Extreme proficiency in Dashboarding and analytics tools such as Sigma, Tableau, PowerBI
  • Exceptional communication and collaboration skills, with a proven track record of building cross-functional relationships.
  • A result-oriented approach, capable of navigating ambiguity and initiating/driving projects to completion.
  • Proven background data analysis and marketing analytics.

    Preferred Qualifications

  • Experience in the tech business, online marketing, and advertising sectors.
  • Familiarity with modern GTM technologies and tools (e.g., Hubspot, Salesforce, Snowflake, Sigma, Zoominfo, Etc).
  • Experience working within or in support of diverse communities.
  • A proven track record of deliverability and reliability.

    Additional Job details

    The base salary range for this position is $150k - $200k annually.

    Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work at Sigma Computing. This role is eligible for stock options, as well as a comprehensive benefits package.

    Sigma Computing focuses on SaaS and Big Data Analytics. Their company has offices in San Francisco. They have a mid-size team that's between employees.

    You can view their website at

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