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    Marketing Data Analyst - San Francisco, United States - Prologis

    Prologis
    Prologis San Francisco, United States

    2 weeks ago

    Default job background
    Description
    Prologis, Inc. is the global leader in logistics real estate.

    In partnership with our customers and our communities, we develop modern, high-quality properties that set the standard for innovative building design and sustainability.

    Prologis owns or has investments in properties and development projects of ~1.2 billion square feet in 19 countries and enables 2.8% of the world's GDP.

    We have committed to achieve net zero emissions by 2040.

    Beyond real estate, our Essentials platform optimizes the company's global asset portfolio to provide our customers solutions that address today's warehouse and shipping challenges.

    Prologis Ventures invests in logistics innovation and technology companies to modernize supply chains worldwide.

    Job Title

    Marketing Data Analyst

    Company

    Prologis

    A day in the life

    Prologis is the global leader in logistics real estate.

    We own, manage and develop high-quality properties in the world's most vibrant centers of commerce, with over 1 billion square feet in 19 countries, over $200B of gross AUM.

    Some of the world's largest brands (e.g., Amazon, BMW, DHL, FedEx, Pepsi) turn to us because they know an efficient supply chain will make their businesses run better, and a strategic relationship with Prologis will create a competitive advantage.

    As a top ranked U.S. company among the Global 100 Most Sustainable Corporations in the World, we take our global footprint seriously.


    In 2022 a new Marketing leadership team was formed to establish Prologis' marketing infrastructure and enhance capabilities to help drive awareness and consideration for its growing Prologis Essentials platform.

    The Marketing leadership team plays a critical role in the success of the business units across its operations, energy & sustainability, mobility and workforce.

    The Marketing team is composed of dedicated experts across critical marketing disciplines, with a passion for supporting Prologis and its customers to reduce the world's carbon footprint while also increasing revenue and profitability.


    We are seeking a senior Marketing Data Analyst to lead marketing analytics and measurement in support of the growing roadmap of omnichannel capabilities.

    The ideal candidate has a keen ability of translating data into insights, and a deep understanding of designing analytics plans around marketing campaigns/programs and omnichannel experiences.

    The ideal candidate will also be forward-thinking and will be able to anticipate the organization's needs as consumer needs change with the ever-evolving omnichannel analytical landscapes and must be able to meaningfully communicate insights and information to a broad group of stakeholders through exceptional oral and written communication.

    Key Responsibilities Include


    Develop and implement data-driven marketing plans that align with company goals and target audience, infusing them with insights aimed to improve overall engagement and conversion rates.

    Develop performance insights into digital journeys through funnel analysis, traffic pattern analysis and recommend improvements in performance and personalization.

    Stay abreast of the latest digital tools and approaches for web/mobile analytics and data collection including cookie approaches, 3rd party pixels, etc.

    in compliance with regulations and requirements.

    Analyze and understand the effectiveness of outbound marketing channels and efforts, from paid (display, search, social, programmatic, etc) to owned (web, email, social) to earned (influencers).

    Measure the value of digital in terms of OPEX savings, cost savings and revenue generation.

    Utilize Google Analytics, Salesforce Pardot and other marketing analytics tools to gather, analyze and interpret crucial marketing data and deliver actionable insights.

    Develop a detailed Google Analytics tagging strategy and testing roadmap to ensure comprehensive and precise data collection.
    Design-build multi-touch marketing attribution reporting to influence marketing decisions.
    Design and read tests and measure incremental lift, results of A-B or other multivariate testing.
    Design and build Tableau dashboards for real-time, comprehensive marketing performance reporting.
    Present transparent and actionable strategic recommendations, derived from data analysis, to senior management.
    Cultivate a data-driven culture within the marketing team, encouraging best practices in data management, analysis, and reporting.

    Building blocks for success

    Required

    3+ years of hands-on experience in a marketing analytics or business intelligence role.
    Proficiency in Google Analytics, Google Tag Manager, Salesforce Pardot, Tableau, and other related analytics tools is necessary.
    Proven experience in developing Google Analytics tagging frameworks and multi-touch marketing attribution reporting.
    Exceptional data analysis, interpretation, and visualization skills and the ability to convert raw data into meaningful, actionable insights.
    Strong collaboration skills with proven success in working with cross-functional teams.
    Strong written and verbal communication skills.
    Proactive and detail-oriented, demonstrating leadership skills in managing multiple projects simultaneously.

    Preferred

    Bachelor's degree in marketing, statistics, business administration, or a related field.

    Hiring Salary Range of:
    $74,000 - $102,000. Salary to be determined by the candidate's location, education, experience, knowledge, skills, and abilities, as well as internal equity and alignment with market data.

    People First

    Each of us working at Prologis plays an essential role in the enduring success of our company. We value people who are decisive, courageous and adaptable. While we are one company, locations and departments operate with autonomy and accountability. Individuals take the initiative here.


    When you join Prologis, you work shoulder to shoulder with some of the top talent in the industry to do the best work of your career.

    Every employee belongs. Every employee contributes. Employees advance their careers here.


    As a successful global enterprise, Prologis has never lost sight of what matters most, our strong belief that our people are the most important part of our business.

    And because of that, we provide a generous total rewards package and take a lot of time to focus on quality management and leadership development.

    People come first here.


    All full-time roles in the US come with a robust benefits package which includes healthcare, dental, and vision insurance for employees and eligible dependents.

    Prologis also offers several other wellness, financial, and work/lifestyle-specific benefits. Our 401(k) retirement plan has a company match of 50% up to 12% of eligible compensation.

    We also offer generous PTO with a starting accrual of 22 days a year in addition to paid holidays and volunteer time.

    All job offers are contingent upon successful completion of background verification.

    Prologis is an Equal Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religions, sex, national origin, sexual orientation, gender identity, disability status, protected veteran status, or any other characteristic protected by law.

    Employment Type

    Full time


    Location:
    San Francisco, California


    Additional Locations:
    Denver, Colorado

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