- Provide franchise and brand specific Insights and Analytics (I&A) leadership: Become the key problem-solving partner to the relevant franchise and brands by establishing strong relationships with key business leaders and collaborating with them in understanding their unique business challenges. Translate the business needs into actionable analytic-focused initiatives to provide solutions and/or recommendations to enable the business excellence.
- Lead team and market research projects to support the brand strategy, including vendor selection and management, design, and execution of market research studies.
- Partner closely with other senior leaders and departments to understand their business reporting an analytical KPI needs.
- Coach, guide and manage Insights and Analytics work-streams: Ensure analytics team focuses on critical business questions, drives towards strategic and synthesized insights, and suggests ideas and recommendations that enable better decision-making for the business.
- Demonstrates data translation into insight; demonstrates ability to monitor performance across brands.
- Steward Insights and data spend (market research budget, data spend) for the BU: Maintain transparency into market research budgets, optimize deployment of resources, identify areas of improvement/productivity, and impact. Also prioritize data spend (current and requested), challenge areas for continuous improvement.
- Maintain full compliance with internal and external guidelines: Stay current on external and internal guidelines, develop training and approaches for Integrated Team (where needed) to understand and fully comply with compliance requirements. Collaborate with relevant internal departments and make sure to communicate information across all the key stakeholders
- Bachelor's Degree required; Masters Degree or MBA desired.
- Solid understanding of market research methods, experimental design.
- Experience in Brand Marketing and/or other Business areas preferred (e.g., Managed Markets, Sales, BD, Sales Ops)
- Experience with pharmaceutical data sources such as IQVIA, SHS, Claims, and other syndicated resources; strong understanding of Patient/Claims data (APLD) preferred
- Overall minimum 8 years of business experience required, with a minimum of 5 years of pharmaceutical industry experience, majority in the US
- Minimum 8 years in marketing and/or marketing research and/or analytics or related experience involving: framing of strategic questions to be solved, generating insights (primary research or secondary analytics), synthesizing implications, driving for practical/actionable solutions, measuring impact
- Demonstrated partnering and influencing skills, stakeholder management, and project management
- Experience launching products in the US (preferred)
- Cross-functional experience preferred (e.g., managed markets, pricing, medical, analytics, sales, marketing)
- Leverage solid biopharma environment understanding to deliver brand and asset level insights from analytics and forecasts
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Director, Market Insights - Princeton, United States - Sun Pharmaceutical Industries
Description
Job Summary:Director, Market Insights and Analytics is a key member of the Commercial Operations Team and is responsible for creating, measuring and tracking the key performance metrics for the SUN Pharma Branded US Portfolio (5 distinct Business Units). The role provides leadership in developing and executing the branded commercial planning, market research, forecasting and competitive intelligence efforts of Sun Pharma North America.
In partnership with each BU's Brand Marketing, Sales leadership, Finance, Market Access and other key stakeholders, the Business Insights lead is responsible for using expert analytics to provide meaningful market insights that enable effective, data driven decision-making.
The Director must also demonstrate the ability to work independently with a proactive approach to meet business needs and deadlines in order to drive company/business.
Duties and Responsibilities:
The compensation and benefits described above are subject to the terms and conditions of any governing plans, policies, practices, agreements, or other materials or documents as in effect from time to time, including but not limited to terms and conditions regarding eligibility. If hired, employee will be in an "at-will position" and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company, or individual department/team performance, and market factors.
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees as assigned to this job. Nothing herein shall preclude the employer from changing these duties from time to time and assigning comparable duties or other duties commensurate with the experience and background of the incumbent(s).
We provide equal employment opportunities for all current employees and applicants for employment. This policy means that no one will be discriminated against because of race, religion, creed, color, national origin, nationality, citizenship, ancestry, sex, age, marital status, physical or mental disability, affectional or sexual orientation, military or veteran status, generic predisposing characteristics or any other basis prohibited by law.
Notice to Agency and Search Firm Representatives:
Sun Pharmaceuticals (Sun) is not accepting unsolicited resumes from agencies and/or search firms for this job posting. Resumes submitted to any Sun employee by a third party agency and/or search firm without a valid written & signed search agreement, will become the sole property of Sun. No fee will be paid if a candidate is hired for this position as a result of an unsolicited agency or search firm referral.
