Associate Director, Us Access Strategy - Princeton, United States - Bristol-Myers Squibb

Bristol-Myers Squibb
Bristol-Myers Squibb
Verified Company
Princeton, United States

3 weeks ago

Mark Lane

Posted by:

Mark Lane

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Description

Working with Us
Challenging. Meaningful. Life-changing. Those aren't words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department.

From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it.

You'll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams rich in diversity.

Take your career farther than you thought possible.


Summary
Lead US Market Access, Pricing, & Value Demonstration (MAx) access marketing strategy and execution for oncology solid tumors


Responsibilities

  • Lead responsibilities for brands/indications in solid tumors, which may include thoracic products/indications such as Krazati, as well as other solid tumor indications for the IO portfolio
  • Development of promotional tools with focus on the access stakeholder value proposition and derivative tools to ensure open and unrestricted access to our brands and indications
  • Collaborate with BMS learning and development to develop impactful launch and POA trainings
  • Participate in Field Input Team (FIT) team meetings and collaborate with Market Research to ensure access plans are grounded in customer insights
  • Develop internal working partnerships with Global MAx team, HEOR, Pricing, Patient Access & Support, Medical, Professional Marketing, and Legal/Regulatory teams to drive critical decisionmaking and ensure proper execution
  • Establish relationships with BMS field organization and external leaders to identify healthcare industry trends and insights to inform prioritization of resources. Translate customer learnings into actionable recommendations for access success and business growth.
  • Lead access strategy planning process for assigned tumors and above brand/market issues/opportunities

Qualifications:


  • BA/BS degree. MBA and/or PharmD preferred
  • 35 years of relevant marketing/ brand management experience
  • Exceptional interpersonal and communication skills to effectively and efficiently drive performance within a matrix organization, and form strong, productive partnerships
  • Demonstrated ability to work across boundaries and partner with various stakeholders to make an impact
  • Experience and knowledge of promotional regulatory processes
  • Additional competencies include strategic planning, marketing analytics, Oncology knowledge, and customer/competitive insights
  • Strong analytical skills and ability to think strategically
  • Strong business acumen including a understanding of how various customer perceive value
  • Demonstrated ability to drive execution of key initiatives and meet all deadlines
  • Proven initiative and ability to work independently is required
  • Additional competencies include functional/technical marketing fundamentals, business acumen and market access knowledge, strategic planning and thinking, execution excellence and customer focus
  • Strong written and verbal communication skills
  • Experience in translating insights and strategies into effective marketing tactics
  • Experience working with multifunctional teams to accomplish specified goals
  • Exceptional aptitude for learning quickly and ability to communicate technical concepts to range of stakeholders
  • Must have strong ability to prioritize and work effectively in a fastpaced, dynamic environment
  • Track record of highly ethical and compliant behavior
LI-Hybrid


Uniquely Interesting Work, Life-changing Careers

On-site Protocol
BMS has a diverse occupancy structure that determines where an employee is required to conduct their work. This structure includes site-essential, site-by-design, field-based and remote-by-design jobs.

The occupancy type that you are assigned is determined by the nature and responsibilities of your role:

Site-essential roles require 100% of shifts onsite at your assigned facility. Site-by-design roles may be eligible for a hybrid work model with at least 50% onsite at your assigned facility.

For these roles, onsite presence is considered an essential job function and is critical to collaboration, innovation, productivity, and a positive Company culture.

For field-based and remote-by-design roles the ability to physically travel to visit customers, patients or business partners and to attend meetings on behalf of BMS as directed is an essential job function.

BMS cares about your well-being and the well-being of our staff, customers, patients, and communities.

As a result, the Company strongly recommends that all employees be fully vaccinated for Covid-19 and keep up to date with Covid-19 boosters.

BMS will consider for employment qualified applicants with arrest and conviction records, pursuant to applicable laws in your area.
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