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    Product Marketing Manager - St Louis, United States - Creative Circle

    Creative Circle
    Creative Circle St Louis, United States

    1 week ago

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    Description
    Our client is seeking a Product Marketing Manager to join their team full time. This is a fully remote opportunity.


    The Product Marketing Manager will drive the strategy, analysis, and execution for product growth, and work closely with Director of Marketing and Product to construct the product strategy.

    Execution will depend on collaboration and communication with the Go To Market Marketing Manager, SEO, CRO, Content Marketing Manager, and various shared service functions.

    You'll also work to improve target market definition, compose value props, tailor value narratives to consumer personas, and develop integrated product launches to generate revenue growth.

    Responsibilities


    Owns end-to-end development of integrated product launch strategy, and ongoing management of customer lifecycle, including lead gen, engagement, retention, and growth.

    Owns and executes content strategy which aligns with business focus and supports annual initiatives


    Builds deep and ongoing understanding of the professions, competitors, and potential head/tail winds that could impact higher-level business goals and applies that knowledge to a comprehensive product strategy.

    Works closely with Campaign Manager to execute strategies, gain learnings, and collaborate on optimization.


    Works closely with Director of Marketing to support the health of product landing pages, including value props, merchandising, and overall positive UX.


    Translates high-level business goals into product strategy with clear measurable objectives (KPIs) using a mix of marketing channels for B2C and B2B routes to market.

    Communicates product strategy and fosters cross-functional internal alignment (product, content, shared services) and sales readiness.


    Activates marketing plans with Campaign Manager, shared services teams, and external contractor(s) assures needs are met on time, on budget, and of high quality.


    Regularly measures ROI of executed strategy and overarching integrated campaigns; works with Campaign Manager to pivot campaigns and channel mix as needed to continue to meet revenue needs.


    For B2B, optimizes and maintains existing collateral, and identifies new content requirements including sales collateral, slideware, case studies, testimonials to ensure compelling program/product value proposition.

    Establishes on-going cadence with team stakeholders to ensure inclusion and feedback.

    Maintains daily view of web performance KPIs along with recommendations for adjustment to improve performance

    Qualifications

    Degree in Marketing or a related field is required; applicable experience may be considered in lieu of a degree.

    Minimum 2 years of product marketing experience is required; a mix of B2C and direct to consumer product marketing.

    Experience creating measurable marketing plans with go-to-market principles.

    Experience managing a budget with high attention to detail.

    Strong professional writing skills, with an emphasis on persuasive copy.

    High degree of knowledge of paid media, SEO, content marketing.

    Ability to influence others and enlist their help on a variety of ever-changing priorities.

    Exceptional analytical, collaboration, and communication skills?(written and verbal).

    Software/ Tools

    Experience In HubSpot Is Preferred.

    Experience with ClickUp, Jira, and Qualtrics experience is desirable.

    Proficiency in MS Office Suite and PowerBI is required; experience with Google Analytics is desirable.

    FMLA has a one year waiting period from time of hire.
    Short-term disability has a six month and the first day of the following month waiting period. Short-term disability covers 60% of your pay for either 4-6 weeks (6 weeks for c-section). For STD to kick-in, theres a 2-week waiting period that can be taken unpaid or by using PTO.
    If she lives in a state with mandatory Paid Family Leave, she may be eligible for additional benefits.

    If she does not qualify for #1 and/or #2, she would still be eligible for an unpaid leave of absence with approved documentation.

    We would have to discuss if this leave of absence would affect her benefit eligibility/benefits.

    PTO is 20 days/year for the first 5 years; prorated based on start date.

    25 days after five years.

    It is a flexible work environment and there are many, many, many parents that work here.

    Submit resume (and samples if applicable) to:

    Creative Circle is an Equal Employment Opportunity Employer.

    All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law.

    Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law.

    If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements.

    #J-18808-Ljbffr
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