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    Director of E-Commerce - Chicago, United States - Direct Recruiters

    Direct Recruiters
    Direct Recruiters Chicago, United States

    6 days ago

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    Description

    Client Summary:
    Health Information and Devices Company specializing in modernizing medical imaging

    Handheld ultrasound platform integrated with artificial intelligence

    Facilitates real-time decisions leading to enhanced patient outcomes

    Aims to reduce the cost of medical imaging


    Position Responsibilities:
    Manages all aspects of the e-commerce business, including:

    Business planning

    Pricing strategies

    Website design

    Content strategy and development

    SEO tools and methods

    Promotional campaigns

    Other online marketing programs


    Oversees sales performances and tracks key performance metrics to understand program effectiveness for growth, conversion improvement, and new product offerings.

    Manages daily e-commerce operations, including:

    Product updates

    New product launches

    Site asset modifications to support ongoing campaigns

    Maintains e-commerce website, SAP Commerce Cloud platform, and any required integrations.


    Enhances website performance for e-commerce acquisition and activation, cart building programs, and managing product catalogs to improve the sales funnel.


    Implements a best-in-class conversion rate optimization program, leveraging data-driven insights and industry best practices to enhance the user journey and shopping experience.

    Focuses on strategies and initiatives to increase the average order value across all e-commerce channels.

    Collaborates with cross-functional teams to execute short-term and long-term strategies to boost revenue and profitability.

    Builds and maintains strong relationships with key online retailers/partners.

    Plans, executes, and evaluates product launches on the e-commerce platform.

    Implements demand forecasting, budgeting, and profit and loss management.

    Leverages the power of influencers and sources new partnerships and affiliate programs to drive new customers and online purchases.

    Stays current on industry trends, competitive landscape, new digital technology, approaches, resources, and opportunities.


    Experience & Skills:
    Required Experience and Qualifications:

    7+ years of e-commerce project management experience, including at least 2 years in a senior role.

    Experience in healthcare B2B or B2C business environments.


    Strategic orientation with a focus on delivering value, optimizing conversion rates, and enhancing average order value and user experience to exceed industry benchmarks.

    Proficient in e-commerce reporting tools such as Google Analytics, Google Data Studio, and other relevant platforms.

    Strong leadership skills with the ability to identify, prioritize, and communicate highest-impact initiatives.

    Demonstrates strategic innovation in e-commerce, with a proven track record of sound business judgment and decision-making.

    Professional experience in UI/UX, SEO, and omnichannel marketing is advantageous.

    Comprehensive knowledge of e-commerce technologies and tactics, including Product Experience Management (PXM) and Digital Asset Management (DAM).

    Analytical abilities paired with strong interpersonal and influencing skills, as well as excellent verbal, written, and presentation communication skills.

    Compensation $165k-$190k, Health Insurance, 401k, Paid Vacation
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