Associate Director, Commerce - Chicago, United States - Publicis Groupe

Description

Company Description


About Spark Foundry:

Spark Foundry is a global media agency that exists to bring HEAT - Higher Engagement, Affinity, and Transactions - to brands.

By combining flawless media fundamentals with aggressive innovation, Spark inspires consumers to pay more attention, to care more about our clients' brands, and to buy more products and services from them.

Balancing the nimble spirit of a startup with the powerhouse soul of Publicis Media, Spark Foundry delivers the best of both worlds to a client roster that spans some of the world's best and most beloved brands and companies.

We combine boutique-caliber insights and service with the buying clout and first-look access of a global leader, bringing the heat to challenger brands that want to act like giants, and to giant brands that want to act like challengers.

With a bottom-up culture that celebrates diversity and aims for all voices to be heard, Spark has become a magnet for the industry's best talent, with one of the best retention rates in the industry.

And by applying a whole-person approach to professional and personal development, Spark develops a workforce that is well prepared for today's challenges, and also poised to create meaningful careers in the years to come.

Because we know that heat arises the intersection of complementary forces, our professionals come from myriad disciplines and backgrounds: data, analytics, and insights, content and creative production, communications and strategy, finance and marketing, and sociology, psychology, and other liberal arts disciplines.

Job Description


Overview:

The Associate Director, Commerce is responsible for overseeing holistic retail media programs, collaborating with the Director to develop strategy, and then working closely with Managers, through to Analysts to ensure best-in-class activation of said programs and associated campaigns.

As the connectivity between strategy and tactical activation, the Associate Director is a critical member of the Commerce team, responsible for the day-to-day running and innovation of the full campaign life cycle (strategy, tactical, set-up, optimization, reporting & billing), to achieve specified client objectives and KPIs.

The ideal candidate requires strong team organizational skills, attention to detail and advanced-level eCommerce/retail experience.

Our Commerce team works across a diverse range of industry verticals, from SME to enterprise level multi-national clients within the agency.

As such, we are looking for an enthusiastic commerce expert with an entrepreneurial approach to continue elevating our Commerce practice and client business outcomes.

Role Objectives:
Account Management

• Primary day-to-day lead for client and partner relationship (holistic retail media), responsible for ensuring the effective and efficient running of relevant retail media programs for a specific client and/or business unit
• Attends client and retail partner meetings on ongoing basis, interfacing as needed with middle to upper management level during meetings and presentations, whilst supported by the Director
• Works closely with key retail media partners to maintain optimal working relationship, and collaborates on new ways to drive client's business at that retailer, acting as an initial escalation point and supporting JBP planning and commitments.

Retail Strategy and Tactical Activation

• Oversee the client's retail media programs across key eCommerce and omni-channel retail media platforms including (Amazon, Walmart, Target, Kroger, Instacart...), and retail networks such as (CitrusAd, Criteo, Quotient...)
• Works closely with the Director to develop thought leadership (keep client and wider agency teams reprised of key industry updates & trends) and opportunities that will drive client business results
• Partner with the Director to lead total business reviews and deliverables (QBRs, Annual Planning, etc.)
• Be the subject matter expert in all things retail across key partners, tools and technology, educating teams and client on the rapidly moving retail landscape
• Demonstrate understanding and consideration of 360 retail and its relationship with media, from sales, merchandising, shopper programs, to operational aspects of PDP content optimization and supply chain
• Interfaces with wider strategic planning and investment teams (Programmatic, Search, Social, Video), especially as retail and brand media increasingly overlap
• Develop a complete understanding of your respective retail and/or client's goals, markets, needs and expectations, ensuring strategic and tactical delivery against such
• In close collaboration with multi-team disciplines, support and run complex marketing analysis, such as advertising effectiveness, consumer profiling, customer profitability analysis (lifetime value), media mix modelling, conversion attribution analysis and ROI measurement

Leadership & People Management

• Responsible for managing and developing a team of Managers, Senior Analysts and Analysts
• Embrace and encourage a culture based on teamwork, collaboration, and intellectual curiosity
• Enable continuous development of Commerce specialists on your team, including marketplace training and certification, as well as account management excellence

Data & Tech

• Understand all relevant tools for management, reporting, analytics, and competitive analysis (Ex. Skai, Pacvue, Profitero, ComScore, Numerator)
• Develop and sell through proprietary Publicis and Spark tools, tech, and frameworks in collaboration with the Director and Publicis Commerce/Publicis Media Commerce COE teams

Qualifications

• 4-5+ years of account management experience in online advertising, direct marketing, or e-commerce with increasing levels of responsibility within an agency or media company, including client-facing responsibilities
• 2+ years of hands-on account management experience in online advertising with a focus on e-commerce
• In-depth experience managing full campaign live cycle from tactical planning, to set-up, optimization, reporting and billing.
• Experience with self-service Retail Media across one or more of the following retailers required - Amazon, Walmart, Target, Kroger, Instacart, Criteo), for both Search and Display channels.
• Proven capability leveraging retail campaign management tools Skai and/or Pacvue, with Profitero shelf-intelligence/monitoring experience a bonus
• 2-3+ years of demonstrated success in managing and leading people within a team environment
• Knowledge of shopper media is a plus
• Experience in ecommerce marketing for both brand-building and direct response initiatives
• Technically strong quantitative skills, including analytical abilities and math proficiency, including deep understanding of Excel and similar analytical tools
• Demonstrated critical thinking and problem solving abilities
• Solid verbal and written communication skills, with polished presentations skills a must
• Desire to work in an industry which is constantly evolving and presenting new and unique challenges

Additional Information

This is a hybrid role, requiring three days in-office each week.

If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.

If you require accommodation or assistance with the application or onboarding process specifically, please contact

All your information will be kept confidential according to EEO guidelines.

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