Vice President, Brand Marketing Planning - Universal City, United States - NBC Universal Media, LLC

NBC Universal Media, LLC Universal City, United States

1 week ago

Description

Company Description

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we'll continue to create and deliver content that reflects the current and ever-changing face of the world.

Job Description

At Peacock, we know life is complicated but believe entertainment shouldn't be. We envision a more human streaming experience that embraces the entertainment you love. Backed by 100+ years of NBCUniversal legacy, we know how to entertain. We combine this legacy with an insatiable itch for innovation, embracing the data and technologies that challenge the status quo. Our team is never done obsessing over how best to deliver excellence across television, film, sports, news, and more.

This ambition is a group effort. As challengers at heart, our secret weapon is our talented team of big thinkers, data-driven drivers of growth and innovation. We start by putting people first, embracing empathy and compassion to create a more dynamic, more fulfilling workplace and a better, more enjoyable product. As a company, we embrace the power of transparency and inclusion. We know the best idea can come from anywhere, so we're committed to creating an organization where we act as one and put ego aside. We are determined to forge the next frontier of streaming through trust, teamwork, and talent.

The Position

Peacock is seeking an experienced, innovative, and collaborative leader to oversee Brand Marketing Planning. As the Vice President you will be responsible for leading a team of experts in strategy, operations, and media, to develop and execute on the master brand positioning and strategy, as well as building integrated, brand-centric campaigns for Peacock to drive awareness, affinity, and love for our brand. Key to the success of this role is a strong sense of collaboration with leaders and key stakeholders across the business to realize our brand strategy across every function within the business. This leader must be able to steward best-in-class campaigns, working across all internal Peacock and Comcast NBCU teams and functions, working closely with external partners and agencies when needed.

This role demands adept stakeholder management, an ability to present to and influence senior management, effectively lead a highly skilled team with smarts, grace and compassion, and champion a diverse, equitable, and inclusive work culture.

The Person

You are a data-minded strategic brand marketer and business leader who can lead cross functional teams to cut through a crowded and extremely active marketplace with effective campaigns, positioning, and messaging. You like to take big swings on ideas that are grounded in the needs of the business and help to drive both short-term and long-term KPIs. You think about brand marketing as integral to growing the business and craft clear marketing strategies to align teams on a shared vision. You operate with a challenger mentality and will adapt and react to changing market conditions and business needs.

Qualifications

Required Qualifications:

12+ years of brand marketing experience inclusive of brand strategy, or ad agency strategy experience.
A successful track record in building brand strategies with the ability to operationalize them through custom integrated planning and executions.
A proven history of developing strategies for a challenger brand in order to differentiate in a crowded marketplace.
Direct experience working with a growth/performance marketing function (acquisition, retention, engagement, win-back)

Desired Qualifications:

Strong track record of success leading cross functional teams, deploying skill sets and resources to address any given business challenge.
Experience with a consumer first approach in brand strategy.
Proven ability to self-motivate and work independently as well as collaboratively.
An exceptionally strategic thinker and communicator with an inquisitive mind that is comfortable both in the detail and at a high level.
Ability to influence at all levels of an organization, utilizing interpersonal skills and the ability to work flexibly across departments as well as manage internal and external partners in a dynamic and high-pressure environment.
Extensive experience making strategic decisions in real-time, including developing strategy, positioning, and targeting audiences based on qualitative and quantitative research, analyzing performance data and applying that information accordingly.
Strong track record of interacting and working with multiple stakeholders and partnering collaboratively with consumer insights, content, product, publicity, and data and analytics teams.
Exceptional presentation, verbal, and written communication skills.

Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.

Salary Range: $170,000 - $240,000 (bonus and long term incentive eligible)

Additional Information

NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.

If you are a qualified individual with a disability or a disabled veteran, you have the right to request a reasonable accommodation if you are unable or limited in your ability to use or access as a result of your disability. You can request reasonable accommodations by emailing AccessibilityS[redacted].

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