Marketing Planning Manager - Burbank, United States - The Walt Disney Company

Description

Disney+ is the dedicated streaming home for movies and shows from Disney, Pixar, Marvel, Star Wars, and National Geographic, along with The Simpsons and much more. In select international markets, it also includes the general entertainment content brand, Star. The flagship direct-to-consumer streaming service from The Walt Disney Company, Disney+ offers an ever-growing collection of exclusive originals, including feature-length films, documentaries, live-action and animated series, and short-form content. With unprecedented access to Disney's long history of incredible film and television entertainment, Disney+ is also the exclusive streaming home for the newest releases from The Walt Disney Studios. Disney+ is available as a standalone streaming service, as part of the Disney Bundle in the U.S. that gives subscribers access to Disney+, Hulu, and ESPN+, or as part of Combo+ in Latin America with Star+, the standalone general entertainment and sports streaming service in the region. For more, visit , or find the Disney+ app on most mobile and connected TV devices.

The Growth Marketing team is tasked with driving new subscriber acquisition & driving Disney Streaming's profitability business objectives for Disney+ and The Disney Bundle. The team is responsible for the planning, execution, and optimization of user acquisition and performance marketing campaigns. The ideal candidate has a passion for the digital media landscape and understands the intricacies and unique attributes of every step in the marketing funnel.

The Growth Marketing team is seeking a Marketing Planning Manager who will join our New York City Marketing Performance and Analysis team and collaborate closely with Analytics, Finance, and Paid Media teams to deliver planning, execution, and optimization of paid media marketing plans across domestic and international territories. This role will focus on the APAC region.

Candidates will need to distill business trends and performance indicators into decisions that drive marketing investment. The ideal candidate has deep expertise in digital performance marketing channels and knows about respective levers to pull back or push performance. The successful candidate will bring a highly analytical, cross-channel, and seasoned planning skillset to the role.

The role will include assessing factors impacting resource allocations around the globe and considering which countries and digital channels should have heavier investment versus less.

We are looking for a detail-oriented candidate with a strong analytical and reporting background, and experience in direct-to-consumer digital marketing. The individual should have some experience in statistical and financial modeling and have experience in defining and automating data-driven decision making.

The pace and cadence for change necessitates an ability to manage multiple projects, collaborate with multiple stakeholders, and work with speed.

Responsibilities

• Partner closely with global leads on paid media planning and initiatives
• Work closely with global teams as well as digital channel leads on paid media planning, forecasting, and monitoring of country specific goals
  • Includes Finance, Marketing Science, and Data Product teams
• Ensure country level support of paid media strategy across existing channels (i.e. Paid Search, Paid Social, Programmatic Display, Audio, Video)
• Create bottoms up performance marketing budget and forecasting processes for assigned region(s)
• Work with paid media team members to collect performance information, strategic recommendations, and provide a cross-channel viewpoint
• Pull together multiple sources of data to build reports that help analyze and power decisions for the organization-at-large through effective management, and provide ongoing guidance, support, and recommendations to regional stakeholders
• Ability to develop business case calculations to forecast impact of growth marketing initiatives, including driving trade-off discussions. Communicate and collaborate cross-functionally to ensure transparency and alignment.
• Coordinate key media partners to develop regular business reviews with global teams
• Work in tandem with paid media execution team to ensure optimizations & learnings are being communicated to regional teams
• Develop and lead regular cadence meetings with regional leads to provide latest performance information and educate on paid media tactics and strategies
• Work closely with local market teams on region specific challenges & have strong knowledge base of region (holidays, local media platforms, etc.)
• Identify, prioritize, and articulate paid media campaigns and initiatives
• Support implementation and execution of marketing mix model results
• Support channel and vendor-level tracking, monitoring, and reporting of marketing KPIs (conversion rates, CPA, retention, LTV, etc.) to help guide ongoing marketing tactics for the team.
• Act as key point of contact within Growth Marketing for any questions regarding paid media planning and spend pacing for assigned region(s)
• Develop impactful, compelling presentation materials (decks, notes, write-ups, etc.) that effectively communicate financial projections, drivers, marketing performance, risks and opportunities to leadership.
• Coordinate with key media partners to develop regular business reviews (i.e. Google, Meta, Snapchat, etc.)

Basic Qualifications:

• Bachelor's degree in Analytics, Statistics, Data Science, Business or related field
• 4+ years of experience in a multichannel marketing role
• Proven experience in performance marketing, marketing planning, financial analysis or growth marketing analytics
• Experience working in a Direct to Consumer environment
• Experience in consulting and streaming business highly preferred
• Experience with subscription services highly preferred
• Experience with paid media planning; performance marketing platforms
• Excellent modelling skills with a special talent to defend model assumptions
• Comprehensive in-platform knowledge of programmatic buying, audience creation, campaign management and in-platform optimization techniques
• Excellent written and verbal communication skills
• Very strong analytical skills, some statistical and financial modeling experience (e.g., usage of SQL, R, etc.) and the ability to identify and resolve issues
• Experience with data visualization tools and methodology (e.g. Tableau, Power BI, Looker)
• High level of proficiency with PowerPoint and Excel
• Able to balance multiple priorities simultaneously and resolve issues quickly without sacrificing quality
• Skilled in distilling insights from data and synthesizing and crafting compelling presentations for executive audiences
• Able to maintain both a rigorous attention to detail and a big-picture strategic mindset
• Deliverable-focused, strong work ethic, able to prioritize, and resolve an array of issues simultaneously

Preferred Qualifications

• MBA

The hiring range for this position in Burbank, CA, is $92,742 to $124,410 and in New York, NY is $97,170 to $130,350 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.