- Develop and execute a strategic marketing plan that aligns with the company's goals and objectives, including brand positioning, messaging, and go-to-market strategies.
- Create and implement customer acquisition strategies to expand our customer base and drive revenue growth.
- Craft and implement a comprehensive Account Based Marketing (ABM) strategy that aligns with the company's goals and objectives.
- Identify and define target accounts and segments for personalized marketing campaigns.
- Lead the planning and execution of ABM campaigns across various channels, including email, social media, digital advertising, and more.
- Utilize data and analytics to measure the performance of marketing campaigns, track KPIs, and make data-driven decisions for continuous improvement.
- Oversee the creation of compelling content, including blog posts, whitepapers, case studies, videos, and infographics to engage and educate our target audience.
- Collaborate with content creators to develop customized content and messaging for target accounts.
- Select and manage marketing technology tools and platforms that support ABM efforts.
- Identify events and conferences to attend to drive lead generation and support sales.
- Build and lead a high-performing marketing team, providing guidance, mentorship, and support to team members.
- Collaborate closely with sales, product, and customer success teams to ensure alignment and achieve revenue targets.
- Develop and manage the marketing budget, ensuring efficient allocation of resources.
- Provide regular reports and updates on the performance of marketing efforts to senior leadership.
- Bachelor's degree in Marketing, Business, or a related field; MBA is a plus.
- Proven track record of success in B2B marketing, including Account Based Marketing.
- Experience in the healthcare or health tech industry.
- Experience managing all facets of marketing and external agency relationships
- In-depth knowledge of ABM strategies, tools, and best practices.
- Excellent leadership and team management skills.
- Strong analytical and data-driven decision-making abilities.
- Identify and measure success metrics; regularly monitor those metrics and report them to the leadership.
- Proficiency in marketing technology platforms, CRM systems, and analytics tools.
- Outstanding communication and presentation skills.
- Ability to thrive in a fast-paced startup environment and adapt to changing priorities.
- Experience in the behavioral or mental health category
- Health Insurance Coverage (medical, dental, and vision)
- Life Insurance
- Short and Long-Term Disability Insurance
- Flexible Spending Accounts
- Flexible Paid Time Off
- Holiday Pay
- 401(k)
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Head of Marketing - Menlo Park, United States - Trayt
1 week ago
Description
About Trayt:
Trayt is a fast-growing, mission-driven, venture-backed healthcare technology startup located in Palo Alto, California. We have a disruptive data platform that is offering a new paradigm in diagnosing, treating, and caring for patients with brain and mental health disorders, including Autism, ADHD, depression, substance abuse, and eating disorders. Trayt's end-to-end collaboration and data analytics platform unites the entire ecosystem of providers and caregivers around every patient. It is the only application to fully address the needs of statewide psychiatry access program with major customers such as the states of Texas and Vermont and powering programs such as Child Psychiatry Access Network (CPAN) and Texas Child Health Access Through Telemedicine (TCHATT).
Our world-class multi-disciplinary team has decades of experience in psychiatry, data analytics, and building successful companies. We pride ourselves on being a group of passionate people who love our product and love celebrating our achievements and milestones together. This is a unique and exciting opportunity to work with some of the most innovative minds in our industry and see our product change history.
At Trayt Health, we're seeking an experienced and result-driven Head of Marketing. The Head of Marketing will play a pivotal role in shaping the marketing strategy and direction while being hands-on, helping execute all aspects of Trayt's marketing efforts. This is an exciting opportunity to be at the forefront of healthcare and mental health innovation and contribute to our growth and success. This role will report to the CEO.
Key Responsibilities:
Requirements
Preferred Experience & Skills:
Pay Range: Annual salary of $180K - $225K plus stock options
Benefits
