Jobs
>
Menlo Park

    Head of Marketing, Instagram - Menlo Park, United States - Meta Inc

    Meta Inc
    Meta Inc Menlo Park, United States

    3 weeks ago

    Meta Inc background
    Description


    Meta is looking for an experienced Brand and Product Marketing Leader with a passion for building global brands and proven experience developing and executing insights-driven brand and product marketing efforts that build affinity and engagement with Instagram's audiences.

    In this role, you will lead Brand and Product Marketing teams driving brand strategy integrated and product marketing and brand building aimed at growing and engaging Instagram's large community of potential and current users across the marketing funnel.

    This leader will be responsible for (i) developing our overall strategy and flawlessly executing our brand strategy, programs, and product launches at scale.

    The ideal candidate will have strong experience with consumer marketing and product development, proven ability to develop cross-functional partnerships with product and business teams, and a track record of running multi-channel campaigns for a high-profile global brand within the consumer tech or CPG industries.

    You will be expected to apply analytical rigor, a deep understanding of country-level market dynamics, and the right mix of brand and product knowledge to deliver effective marketing plans for measurable ROI to the business.

    To be successful at Meta, you need to embrace the hacker ethos:
    an ability to move fast, iterate and always be adding value. The successful candidate will need to be tenacious and open, creative, and analytical.

    This person must be able to connect the dots between the business, product strategy and brand strategy, and extract true insights that translate into inspiring briefs that spark world class creativity.

    They must have a proven ability to build influence and drive alignment across matrixed stakeholders, be a highly effective operator, and inspire and support a growing team with deep care, thoughtfulness, and mentorship.

    Head of Marketing, Instagram Responsibilities

    Develop, manage, and grow a team of integrated brand and product marketers for Instagram.

    Define and manage comprehensive outbound marketing strategy and planning including segmentation, targeting, market sizing, media and communications plan, roll-out strategy, and integration with PR, Editorial, growth, partnerships and performance marketing.

    Influence Instagram's product strategy and roadmap through research, testing and insights, and building effective go-to-market strategies to bring innovative advertising experiences to market.

    Lead and collaborate with a multitude of cross-functional stakeholders to deliver world-class marketing campaigns, product launches and GTMs.
    Develop, manage and support the execution of integrated marketing communications efforts that encompass a 360 approach across various channels (digital, social, traditional media, etc.) to support key narratives and impact stories
    Track, distill and guide performance of campaigns to provide data-backed insights to optimize campaigns and find new opportunity areas.

    Ensure all efforts are based on solid hypothesis design and are structured to deliver against clear success metrics, utilizing a test-and-learn approach.

    Partner closely with creative teams and agency partners to bring strategy to life through quality creative.
    Lead market assessment, quantitative analysis, and qualitative feedback and represent our users internally
    Build strong collaborative relationships and alliances with key internal and external teams and partners to prioritize and establish the team's roadmap, delivering against clearly defined brand objectives while ensuring positive and productive team environments
    Model inclusive behaviors and build a diverse organization that values, respects, and taps into different backgrounds and perspectives

    Minimum Qualifications


    12+ years of experience with brand and product marketing, consumer products and/or brand management, with brands and at companies with global scale.

    8+years of experience with team leadership, cross-functional team leadership, or team management.
    Track record of developing global strategy and delivering impactful communication and campaigns internationally - proven with data.

    Data Driven - displayed and proven experience in using data to both (i) inform strategy and communication (ii) develop meaningful GTM approaches that drive business outcomes.

    Experience building mass-market consumer-centric brands.

    Experience developing and executing large-scale or global integrated marketing campaigns (online/offline advertising, web, events), including experience with both brand-building and acquisition marketing initiatives.

    Experience partnering with external companies (partners, agencies, vendors, retailers) and influencing / managing up to executive, VP and cross-functional leadership.

    Experience partnering with product management, product design, and other cross-functional teams (Analytics, Research, Creative etc) to drive business results.

    Demonstrated experience utilizing consumer research and data to drive actionable insights to inform marketing strategy and improve the consumer experience.

    Experience managing multiple campaigns and/or product launch GTMs simultaneously, working with many different internal and external teams to ensure we are launching our programs seamlessly and to the highest impact.

    Bachelor's Degree

    Preferred Qualifications

    Experience working and thriving in a self-starter, fast-paced and changing environment

    #J-18808-Ljbffr
  • META

    Global Head of Marketing, Instagram

    5 days ago

    META Menlo Park, United States

    Meta is looking for an experienced Brand and Product Marketing Leader with a passion for building global brands and proven experience developing and executing insights-driven brand and product marketing efforts that build affinity and engagement with Instagram's audiences. In thi ...

  • Meta Inc

    Brand Marketing Manager, Instagram

    3 weeks ago

    Meta Inc San Francisco, United States

    Summary: · At Instagram, our mission is to inspire creativity that brings people together. Ever since the beginning, we've believed in the potential of creativity in connecting people - whether it's small ways of expressing yourself and sharing your everyday, to the bigger forms ...

  • AppleOne Employment Services

    Social Media Coordinator

    3 weeks ago

    AppleOne Employment Services Menlo Park, United States

    Hybrid role that can be based in either Menlo Park, CA or NYC. Must be available for three days in the office. · We are seeking a creative and passionate Social Media Coordinator to join the Brand Marketing team to support in creating and managing best in class social content th ...

  • InsideHigherEd

    Social Media Strategist

    3 weeks ago

    InsideHigherEd Stanford, United States

    Social Media Strategist Hoover Institution, Stanford, California, United States Marketing Apr 11, 2024 Post Date 101890 Requisition #The Hoover Institution is seeking qualified candidates for a full-time Social Media Strategist position. About Stanford University's Hoover I ...

  • Greylock

    Sr. Product Marketing Manager

    1 week ago

    Greylock Palo Alto, United States

    One of our mid stage portfolio companies within the cybersecurity space, is looking to bring on a Sr. Product Marketing Manager to their team. The product they are building is a heuristics-based platform designed to protect companies from zero-hour, socially-engineered attacks an ...

  • InsideHigherEd

    Quantitative Research Associate

    3 weeks ago

    InsideHigherEd Stanford, United States Administrative Jobs ,

    · Quantitative Research Associate · Stanford University · Job Number: 83609 · Quantitative Research Associate · The Stanford University Graduate School of Education (GSE) is a top ranked school of education, known for its prestigious faculty, rigorous graduate degree programs, ...

  • Instagram

    Brand Marketing Manager,

    1 week ago

    Instagram Menlo Park, United States

    At Instagram, our mission is to inspire creativity that brings people together. Ever since the beginning, we've believed in the potential of creativity in connecting people - whether it's small ways of expressing yourself and sharing your everyday, to the bigger forms of creativi ...

  • Recooty

    Social Media Manager

    1 week ago

    Recooty Menlo Park, United States

    Manage the scheduling and planning of Mavan's social media channels while working closely with the growth team to ensure posts hit key metrics and are in line with overall content strategy. · Create weekly, social-first content for social media, including Instagram and TikTok und ...

  • META

    Business Operations Manager

    3 hours ago

    META Menlo Park, United States

    Meta Platforms, Inc. (Meta), formerly known as Facebook Inc., builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps and services like Messenger, Instagram, and WhatsApp further ...

  • META

    Data Science Manager, Instagram Growth

    3 weeks ago

    META Menlo Park, United States

    As a Data Science Manager at Meta, you will help shape the future of the experiences we build for billions of people and hundreds of millions of businesses, creators, and partners around the world. You will apply your people leadership, project management, analytical, and technic ...

  • Meta Platforms, Inc.

    Applied Research Scientist

    3 weeks ago

    Meta Platforms, Inc. Menlo Park, United States

    Meta Platforms, Inc. (Meta), formerly known as Facebook Inc., builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps and services like Messenger, Instagram, and WhatsApp further ...

  • META

    Digital Marketing Manager, Marketing Automation

    3 hours ago

    META Menlo Park, United States

    The Business Marketing Group connects businesses with their customers on Facebook, Instagram, WhatsApp, and Messenger to help them grow their businesses through solutions like pages, advertising, messaging, commerce and more. We succeed when we help our customers grow their busin ...

  • META

    Strategic Sourcing Manager

    6 days ago

    META Menlo Park, United States

    Meta is seeking an experienced Strategic Sourcing Manager to lead category management for Creative Marketing Services. You'll keep a pulse on industry trends and business requirements and consult with the business to identify and deploy best practices in procurement, category man ...

  • Meta Inc

    Marketing Operations Manager, SMB

    2 weeks ago

    Meta Inc Menlo Park, United States

    Summary: · Meta Platforms, Inc. (Meta), formerly known as Facebook Inc., builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps and services like Messenger, Instagram, and Whats ...

  • META

    Growth Marketing Manager, B2B SEO Strategy

    1 week ago

    META Menlo Park, United States

    Meta's mission is to give people the power to build community and bring the world closer together. Meta builds technologies that help people connect, find communities, and grow businesses. Business Growth Marketing (BGM) contributes directly to this mission by connecting every bu ...

  • META

    Growth Marketing Manager, B2B SEO Strategy

    2 weeks ago

    META Menlo Park, United States

    Meta's mission is to give people the power to build community and bring the world closer together. Meta builds technologies that help people connect, find communities, and grow businesses. Business Growth Marketing (BGM) contributes directly to this mission by connecting every bu ...

  • META

    Marketing Researcher

    1 week ago

    META Menlo Park, United States

    Meta Platforms, Inc. (Meta), formerly known as Facebook Inc., builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps and services like Messenger, Instagram, and WhatsApp further ...

  • Instagram

    Data Science Manager, Growth

    3 weeks ago

    Instagram Menlo Park, United States

    As a Data Science Manager at Meta, you will help shape the future of the experiences we build for billions of people and hundreds of millions of businesses, creators, and partners around the world.You will apply your people leadership, project management, analytical, and technica ...

  • Tutor Perini Corporation

    Corporate Communications Manager

    6 days ago

    Tutor Perini Corporation Menlo Park, United States

    Corporate Communications Manager · Office or Project Location · Menlo Park, CA · Company · Rudolph and Sletten, Inc. · Job Code · 2200 · Rudolph and Sletten · urgently needs an in-house Corporate Communications Manager to lead the organization's communications program and dev ...

  • WhatsApp

    Marketing Researcher

    6 days ago

    WhatsApp Menlo Park, United States

    WhatsApp is a fast, simple and reliable way to talk to anyone in the world. More than 2 billion people in over 180 countries use WhatsApp to stay in touch with friends and family, anytime and anywhere. WhatsApp is not only free but also available on multiple mobile devices and in ...