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    Email Marketing Specialist - Austin, United States - ManyChat

    ManyChat
    ManyChat Austin, United States

    3 weeks ago

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    Description
    WHO WE ARE Manychat is a leading Chat Marketing platform. We help businesses engage with their customers on Instagram, Facebook Messenger, WhatsApp, and Telegram.

    Trusted by over 1 million brands in 170+ countries, we're an official Meta Business Partner, backed by top investors, including Bessemer Venture Partners.

    With 200+ teammates across international offices in Austin, Barcelona, Yerevan, São Paulo, and Amsterdam
    • Manychat helps businesses across the globe improve their ROI and grow faster.
    WHAT WE'RE LOOKING FOR We are seeking an experienced Email Marketing Manager to join our dynamic marketing team.

    The Email Marketing Manager will report into the Director of Marketing Automation and be responsible for developing and executing email marketing campaigns that drive engagement, increase revenue, and enhance customer loyalty.

    This role requires a strategic thinker with a creative edge, adept at using data to inform decisions and optimize campaigns for maximum impact.

    WHAT YOU'LL DO Design and implement comprehensive email marketing strategies to meet company objectives, including promotional campaigns, conversion, and transactional emailsOversee the execution of broadcast email campaigns on a daily, weekly, and monthly basis, including planning, targeting, segmentation, content creation, scheduling, testing, and deploymentMonitor and analyze campaign performance, to improve open rates, click-through rates, conversion rates, and overall effectivenessManage the email database for optimal segmentation and targeting, ensuring compliance with data protection regulations.

    Collaborate with the content and design teams to create compelling email content that resonates with our audience and drives actionWork closely with content marketing, product, and customer experience teams to align email marketing strategies with overall business goalsEnsure all email campaigns comply with current email best practices, including deliverability, privacy laws, and opt-in regulationsWHAT YOU'LL BRING Bachelor's degree in Marketing, Communications, Business, or related field.3+ years of experience in email marketing or digital marketing, with a proven track record of developing and executing successful email marketing campaigns.

    Proficiency in email marketing platforms (e.g., Mailchimp, Constant Contact, HubSpot) and marketing automation technology.
    Strong analytical skills, with experience in A/B testing, analytics, and reporting tools.

    Excellent written communication and copywriting skillsKnowledge of HTML/CSS for email design is a plusFamiliarity with GDPR and other email compliance regulations.

    Ability to work in a fast-paced environment and manage multiple projects simultaneously.
    WHAT WE OFFER We care about your growth, well-being, and comfortAnnual professional development reimbursement.
    Generous time-off policy to balance your work and life.

    Competitive medical, dental, and vision coverage for you and your dependents (via PLANS).Hybrid work format to choose between home and office.

    Manychat is an Equal Opportunity Employer. We're committed to building a diverse and inclusive team.

    We do not discriminate against qualified employees or applicants because of race, color, religion, gender identity, sex, sexual preference, sexual identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, military status, or any other characteristic protected by local law or ordinance.

    This commitment is also reflected through our candidate experience.

    If you have individual needs that may require an accommodation during the interview process, please indicate this in your application.

    We will do our best to provide assistance throughout your interview process to ensure you're set up for success.
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