- Collect, validate, and analyze quantitative and qualitative market insight and addressable opportunity data from both internal and external sources.
- Conduct market sizing / opportunity studies (global, regional, sector) to identify new growth markets and segments.
- Formulate regional market sizing into segmentation and targeting strategies for annual planning, quarterly reviews, and monthly cadence meetings.
- Assess existing customer set for share of wallet opportunities and aid in account planning for client management & sales.
- Segment current and potential customers by size, industry, category, geography, and other relevant firmographic or technographic characteristics.
- Develop surveys, interviews, focus group guides and usability studies that can be conducted with either external partners or internal constituents.
- Model and/or gather via survey key customer characteristics (Hotels, distribution mix; Agencies, business travel, M&E/Groups, Leisure, Specialty)
- Establish "early warning' system for key audiences that identifies new market forces and (competitive) landscape changes.
- Provide actionable, fact-based intelligence and insight that align with objectives, goals and business decisions and key stakeholder (including the Board) needs
- Supporting marketing lead and intent data to improve sales outcomes (MQL to SQL to CW to Actualization).
- Monitor industry, technology, and category trends and recommend sales and marketing adjustments rooted in fact-based insights.
- Create comprehensive customer personas and conduct targeted market research, including surveys and user research, to refine sales, value proposition, and product approaches.
- Assist marketing in the development of competitor profiles, playbooks, and selling-against documentation, based on market insights.
- Serve as subject matter expert who transfers knowledge about markets and customers to marketing, sales, operations, and enablement function.
- Guide targeted research projects and/or select vendors and manage projects to evaluate customer needs and market potential in sub-sectors gathering primary and secondary research.
- Develop and implement processes, procedures, and policies to improve data gathering, analysis and intelligence dissemination.
- Communicate insights, findings, and recommend actions to sales leadership and key senior leaders
- Bachelor's Degree
- 3 to 5 years of analytics experience
- Experience in travel & hospitality
- Proven ability to leverage data, quantitative analysis and advanced analytics to deliver actionable insights, guide decisions and drive business results
- Experience with SQL
- Experience with Salesforce
- Advanced skills in Microsoft Excel
- Advanced knowledge of Tableau / Microstrategy
- MBA/M.S. in Business Analyst or equivalent
- Specific experience in business analytics at a hotel chain and/or a large travel management company/travel consulting company is desired
- Ability to translate quantitative data into actionable recommendations
- Ability to translate business objectives into customer analysis, measurements, and recommendations
- Identifying, analyzing, and interpreting trends or patterns in complex data sets
- Analyzing data using statistical techniques and providing reports
- Ability to identify and analyze critical issues, draw conclusions, and formulate recommended solutions while being attentive to details and data quality
- Ability to communicate complex data concepts in ways that internal & external stakeholders will understand
- Excellent verbal and written communication skills
- Analytical thinker
- Curiosity
- Strong communication and storytelling skills
- Self/motivated & accountable
- Flexible/adaptable
- Collaborative
- Rational/logical
- Detail-oriented
-
Marketing Analyst
2 weeks ago
Curemedhealth Dallas, United StatesWe are looking for a Marketing Analyst who'll research and identify ways to build our brand and acquire new clients. · Marketing Analyst responsibilities include tracking advertising costs, researching consumer behaviour and exploring market trends and opportunities. To be succes ...
-
Market Analyst
1 week ago
Petro Papa Dallas, United StatesPress Tab to Move to Skip to Content Link · Select how often (in days) to receive an alert: · HF Sinclair is seeking a Market Analyst in Dallas, TX who will conducts financial analysis, prepares market analyses and reporting assignments for assigned department with minimal superv ...
-
Market Analyst
3 weeks ago
HF Sinclair Dallas, United States Full timeBasic Function · HF Sinclair is seeking a Market Analyst in Dallas, TX who will conducts financial analysis, prepares market analyses and reporting assignments for assigned department with minimal supervision. · Job Duties · Works closely across commercial, capital and financial ...
-
Marketing Performance Analyst
3 weeks ago
Inclusion Services S.A Dallas, United StatesAbout the job Marketing Performance Analyst (Dallas) · Company Overview: · Inclusion Cloud is an IT company based in Argentina that provides software solutions to clients in the US market. Our mission is to deliver inclusive and accessible software products to promote equal opp ...
-
Digital Marketing Analyst
3 weeks ago
Omni Hotels Dallas, United StatesLocation · Omni Hotels and Resorts creates genuine, authentic guest experiences at 60 distinctive luxury hotels and resorts in leading business gateways and leisure destinations across North America. Omni Hotels is known for its exemplary culture, authenticity to the markets in w ...
-
Forex Market Analyst
2 weeks ago
augmentjobs Dallas, United StatesJob Description · Job Description · Job Description: · As a Forex Market Analyst, you will be responsible for analyzing and interpreting financial data to provide insights and recommendations to traders and investors in the foreign exchange (Forex) market. Your role involves mo ...
-
Partner Marketing Analyst
3 weeks ago
Salesforce Dallas, United StatesAbout Salesforce. Were Salesforce, the Customer Company, inspiring the future of business with AI Data CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we Marketing, Analyst, Email, Sal ...
-
Digital Marketing Analyst
3 weeks ago
Omni Hotels Dallas, United StatesLocation: · Omni Hotels and Resorts creates genuine, authentic guest experiences at 60 distinctive luxury hotels and resorts in leading business gateways and leisure destinations across North America. Omni Hotels is known for its exemplary culture, authenticity to the markets in ...
-
Senior Marketing Analyst
3 weeks ago
Renuity Dallas, United StatesOverview: · Renuity is seeking a collaborative and experienced Senior Marketing Analyst to join our team. The Senior Marketing Analyst will be tasked with the comprehensive assessment of both digital and traditional marketing channels to gauge performance and pinpoint areas ripe ...
-
Digital Marketing Analyst
2 days ago
Omni Hotels Dallas, United StatesOverview: · Omni Hotels and Resorts creates genuine, authentic guest experiences at 60 distinctive luxury hotels and resorts in leading business gateways and leisure destinations across North America. Omni Hotels is known for its exemplary culture, authenticity to the markets in ...
-
Senior Marketing Analyst
1 week ago
Renuity Dallas, United StatesOverview: · Renuity · is seeking a collaborative and experienced · Senior Marketing Analyst · to join our team. The Senior Marketing Analyst will be tasked with the comprehensive assessment of both digital and traditional marketing channels to gauge performance and pinpoint ar ...
-
Digital Marketing Analyst
2 weeks ago
PMG, Inc. Dallas, United StatesPMG is a digital company that helps marketers connect people with their brand. Focused on people and grounded in data, our award-winning culture fosters meaningful careers. Partnering with the most iconic brands in the world, we put people at the center of everything we do to del ...
-
Forex Market Analyst
2 weeks ago
augmentjobs Dallas, United StatesJob Description · Job DescriptionJob Description: · As a Forex Market Analyst, you will be responsible for analyzing and interpreting financial data to provide insights and recommendations to traders and investors in the foreign exchange (Forex) market. Your role involves monitor ...
-
Digital Marketing Analyst
5 days ago
PMG, Inc. Dallas, United StatesPMG is a digital company that helps marketers connect people with their brand. Focused on people and grounded in data, our award-winning culture fosters meaningful careers. Partnering with the most iconic brands in the world, we put people at the center of everything we do to del ...
-
Digital Marketing Analyst
3 weeks ago
PMG, Inc. Dallas, United StatesPMG is a digital company that helps marketers connect people with their brand. Focused on people and grounded in data, our award-winning culture fosters meaningful careers. Partnering with the most iconic brands in the world, we put people at the center of everything we do to del ...
-
Market Data Analyst
2 weeks ago
Invesco Mutual Fund Dallas, United StatesAs one of the world's leading asset managers, Invesco is dedicated to helping investors worldwide achieve their financial objectives. By delivering the combined power of our distinctive investment management capabilities, we provide a wide range of investment strategies and vehic ...
-
Market Research Analyst
3 hours ago
MV Transportation Dallas, United States· Market Research Analyst · Job Locations · US-TX-Dallas · ID · Position Type · Regular Full-Time · Overview · If you reside in California, please see our California Applicant Privacy Policy for more information about our data handling practices and your data rights. · Responsib ...
-
Marketing Data Analyst
1 week ago
Infosys BPM Dallas, United StatesThe Business Marketing Advertising and Audiences Data and List Generation team is looking for an enthusiastic Data Engineer/Analyst to help develop source data and ultimately create B2B targeted audiences for Sales, Call Centers, Direct Mail, Search, and Email Distribution. We ar ...
-
Marketing Data Analyst
1 week ago
Infosys BPM Dallas, United StatesThe Business Marketing Advertising and Audiences Data and List Generation team is looking for an enthusiastic Data Engineer/Analyst to help develop source data and ultimately create B2B targeted audiences for Sales, Call Centers, Direct Mail, Search, and Email Distribution. We ar ...
-
Market Data Analyst
2 days ago
OppenheimerFunds Distributor, Inc Dallas, United States Full timeDescription · You Role: · Provide MDS commercial administrative support for global business partners and to manage MDS spend. Inventory management using FITS (Financial Information Tracking System), MDS invoice processing, contract review and vendor relationship management. · Y ...
Senior Market Analyst - Dallas, United States - Onyx CenterSource
Description
Onyx CenterSource is the leading global provider of B2B payments and business intelligence solutions to the hospitality industry. Our global team of experts collaborate to solve our clients' business challenges, enabling our clients to enjoy stronger business relationships with each other by streamlining commission payments, removing friction from the process. This means hotels pay agencies the money they're owed faster, and agencies receive much-needed supplier revenue more quickly and easily, increasing their desire to direct more bookings to hotels that use Onyx. All of this frees our clients up to focus on strategic, revenue-generating activities.
As a worldwide team with 20+ nationalities represented, we value our differences and use them to best serve our global clients. Every Onyx employee has the opportunity to grow through continual development opportunities, and we're committed to making a positive impact in our communities and the world.
Onyx offers a variety of benefits to support a competitive total compensation package. You will work in an international and fast paced growing environment full of learning opportunities.
Reports to Manager of Business Data
Leveraging industry data and proprietary information, the Market Analyst will collaborate with senior leaders to assess quantitative and qualitative market insights to determine marketing sizing, current share, and go-forward opportunities while answering key questions on market and sector potential to inform growth targets and plans.
The Market Analyst will drive market strategy through aggregate and sector market analysis, customer segmentation, and competitive intelligence. The Market Analyst's role and corresponding deliverables are a critical part of the company strategy in the coming years.
Location: US
Responsibilities: