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    Marketing Manager - Miami, United States - Rent For Event LLC, Florida

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    Description

    Job Description

    Job DescriptionDescription:

    As the Marketing Manager you will be responsible for developing and executing strategic marketing initiatives to drive growth, enhance brand awareness, and increase market share. You will lead a team of marketing professionals and collaborate closely with other departments to achieve company objectives.

    Responsibilities:

    • Develop and implement comprehensive marketing strategies aligned with company objectives.
    • Develop and maintain the company's brand identity, ensuring consistency across all channels.
    • Oversee the creation of brand messaging and positioning that resonates with the target audience.
    • Lead the development of integrated marketing campaigns across various channels (digital, print, social media, etc.).
    • Collaborate with the creative team to produce compelling content and creative assets.
    • Monitor campaign performance, analyze results, and optimize strategies for maximum effectiveness.
    • Oversee digital marketing efforts, including SEO, SEM, email marketing, social media, and website management.
    • Stay updated on digital marketing trends and technologies, and implement innovative strategies to drive engagement and conversion.
    • Conduct market research to identify customer needs, market trends, and competitive landscape.
    • Analyze data to segment markets, identify target audiences, and tailor marketing strategies accordingly.
    • Collaborate with sales, product development, and other departments to align marketing strategies with business objectives.
    • Work closely with sales teams to develop sales enablement tools and materials.
    • Communicate marketing plans and initiatives to internal stakeholders, ensuring alignment and support.
    Requirements:
    • Bachelor's degree in Marketing, Business Administration, or related field
    • Proven experience as a senior marketing leader, ideally in a similar industry.
    • Demonstrated success in developing and executing marketing strategies that drive growth and increase market share.
    • Strong understanding of digital marketing, including SEO, SEM, social media, and content marketing.
    • Excellent project management skills.
    • Hands-on understanding of PPC, social media, SEO, and other online and offline marketing strategies.
    • Excellent leadership and team management skills, with the ability to inspire and motivate a team.
    • Analytical mindset with the ability to interpret complex data and make strategic decisions.
    • Exceptional communication and interpersonal skills, with the ability to collaborate effectively across departments.
    • Creative thinker with a passion for innovation and continuous improvement.
    • Fluent in English.
    • Russian speaking is an advantage.

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