Retail Marketing Manager - Miami, United States - Lithia & Driveway

Description

The Manager, Retail Marketing Operations leads marketing strategy for approximately 15 Lithia auto dealerships with the goal of driving traffic and earning customers for life. This person serves as the primary liaison between store leadership and the internal marketing team and is expected to visit dealerships on a regular basis to interface with dealership General Managers (primary clients) and other store leadership.

Location: Miami, FL (Remote, with regular travel required within Southern Florida)

Compensation Range: $70,000 - $96,000 annually

Responsibilities

• Develop and lead traffic generation and in-store traffic management ROI meetings with a heavy emphasis on Digital/Online Marketing and CRM/store process.
• Serve as an expert strategic marketing resource for store managers. Educate and encourage stores in a professional manner that generates enthusiasm for each store's marketing strategies and plans.
• Partner with assigned store General Managers and store leaders to build and execute annual marketing communications plans that achieve store AOP with a highly efficient marketing spend ROI.
• Partner with internal Lithia Marketing team members and external agencies to create content and measure the results of the campaigns.
• Maintain ample contact and communication with store leaders, including Operations Regional and Group Vice Presidents, to discern actionable sales and growth opportunities.
• Monitor relevant customer, industry, franchise, market, and competitive trends to recommend appropriate marketing strategies.
• Learn and use marketing ROI tools with stores and internal teams to lead, define, and measure marketing strategy.
• Based on your home location and store assignments, overnight travel may be required.

Skills and Qualifications

• Passionate about applying multi-disciplined marketing strategies
• Experience using Google Analytics, CRM Systems, and Microsoft Office
• Bachelor's degree in Business, Marketing, Communications, Advertising, or commensurate experience is required

Competencies

• Meet and exceed objectives mutually developed with RMO Senior Manager
• Commitment, thoroughness, accuracy, and timeliness in completing essential duties.
• The successful execution of individual marketing strategies for your stores.
• Meet individual store traffic and spending objectives (ROI).
• Maintain the satisfaction of regional and store leaders, as well as the LAD Marketing team
• Excellent prioritization and time management skills to execute with the highest impact for assigned store
• Places high value on teamwork and interpersonal skills