- Create and lead strategy and day-to-day campaign management and optimizations for our performance marketing program, including paid, organic and owned media channels
- Create and manage digital prospecting and remarketing campaigns, including set-up, targeting and content creation
- Refine and build audiences, and implement lead generation strategies
- Implement marketing automation
- Manage budget across platforms including Google Ads, Twitter, LinkedIn and Meta, driving ROI and customer acquisition costs
- Identify and test emerging channels
- Conduct keyword research, audience analysis, and competitive research to identify opportunities for optimization and growth.
- Implement A/B testing and conversion rate optimization
- Monitor campaign performance metrics, analyze data, and generate reports to track conversions, KPIs, identify trends, and make data-driven recommendations for improvement.
- Stay updated on industry trends, best practices, and emerging technologies in paid media and social media marketing to drive continuous improvement and innovation.
- A minimum of five years of experience in performance marketing using advertising platforms such as Google Ads, Facebook Ads Manager, LinkedIn Ads, Twitter Ads, etc.
- Experience in performance marketing for B2B
- Data driven, with strong analytical skills with the ability to interpret data, generate insights, and optimize campaigns for performance
- Understanding of SEO principles, SEM techniques, and digital marketing best practices
- Demonstrated ability to manage multiple projects simultaneously, prioritize tasks effectively, and meet deadlines
- Strong interpersonal skills and the ability to collaborate effectively with cross-functional teams
- Low ego: we're a small group, and need somebody for whom task is too small
- You're a problem solver with a "get sh*t done no matter what" attitude
- Resourceful: you can figure out solutions - even and especially in highly ambiguous environments
- An appetite for learning about data centers, high performance computing, and the AI infrastructure landscape
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Performance Marketing Manager - Los Angeles, United States - Voltage Park Inc
Description
Voltage Park is building a machine learning cloud infrastructure business from the ground up. As part of this effort, we're looking for a Performance Marketing Manager to lead our paid media and search campaigns. You'll play a critical role in bringing a new product to market, democratizing AI compute space for start-ups and big tech alike. As an early hire, you'll also have significant influence in defining our company culture and ensuring our success.
This is a remote role, but you must be located in Chicago or Los Angeles. We are not able to provide sponsorship for this position.
Responsibilities