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Eden Prairie

    Manager, Demand Generation - Eden Prairie, United States - Trimble

    Trimble
    Trimble Eden Prairie, United States

    2 weeks ago

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    Description
    Manager, Demand Generation page is loaded

    Manager, Demand Generation

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    locations

    US - MN, 4400 Minnetonka (PeopleNet)

    time type

    Full time

    posted on

    Posted 30+ Days Ago

    job requisition id

    R43202

    Trimble Transportation is looking for an experienced Demand Generation Manager to strategize and execute Account Based Marketing and digital campaigns

    As the Demand Generation Manager, you will be pivotal in driving revenue generation, improving customer acquisition and enhancing pipeline growth.

    You will be responsible for developing and executing data-driven strategies to acquire, accelerate, and expand our customer base.

    In this position you will report to the Senior Manager of Demand Generation to own or support ABM, digital advertising and inbound marketing campaigns.


    What you'll do:
    Develop and implement demand generation strategies with a focus on account-based marketing (ABM)
    Identify and prioritize target accounts and prospects to assist the sales team and our digital advertising strategies

    Develop targeted, integrated digital campaigns for keys accounts and prospects

    Leverage intent data to drive more personalized journeys for key accounts

    Collaborate with creative team and designers to create compelling advertisements and effectively tailor our messaging to target segments

    Develop a deep understanding of the customer journey and optimize advertising to improve conversion rates at each stage

    Define repeatable processes to expand the ABM program

    Be an internal evangelist of account-based marketing, educating teams on what ABM is and isn't and how it can drive business impact when done effectively

    Implement A/B testing and data-driven approaches to improve campaign performance and identify opportunities for optimization continuously

    Utilize marketing automation tools to nurture leads and track overall campaign effectiveness

    Support the day-to-day operations and optimization of digital marketing platforms and campaigns, including budgets and bidding.

    Work cross-functionally with product marketing, customer success, and sales teams to improve messaging, understand buyers' pain points and support business goals

    Measure and report on key performance indicators (KPIs) related to lead generation, pipeline development, conversion rates, and customer acquisition costs

    Stay updated on industry best practices, emerging marketing trends, and technologies to drive continuous improvement in growth marketing strategies


    Who you are:
    Experienced marketer with B2B and/or SaaS company history

    Bachelor's degree in marketing, business, communications or related field

    2+ years of experience managing account-based marketing and digital campaigns

    Strong analytical skills and a data-driven approach to decision making

    Experience working cross functionality with marketing and sales teams to drive key initiatives

    Excellent copywriting, editing and verbal communication skills

    Passion for knowledge of marketing technologies


    Requirements:
    Strong project management, multi-tasking and time management skills

    Experience with Account-based Marketing platforms, DemandBase is a plus.

    Knowledge of SalesForce and Marketo, or related CRM and marketing automation platforms

    Ability to work hybrid in one of our locations

    Trimble's Privacy Policy

    • Pay Equity
    • Trimble provides the following compensation range and general description of other compensation and benefits that it in good faith believes it might pay and/or offer for this position.
    This compensation range is based on a full time schedule. Trimble reserves the right to ultimately pay more or less than the posted range and offer additional benefits and other compensation, depending on circumstances not related to an applicant's sex or other status protected by local, state, or federal law.

    • Hiring Range:0 0
    • Bonus Eligible?
    Yes -Trimble offers comprehensive core benefits that include Medical, Dental, Vision, Life, Disability, Time off plans and retirement plans.

    Most of our businesses also offer tax savings plans for health, dependent care and commuter expenses as well as Paid Parental Leave and Employee Stock Purchase Plan.


    • Trimble is proud to be an equal opportunity employer.
    We welcome and embrace our
    candidates' diversity and take affirmative action to employ and advance individuals
    without regard to race, color, sex, gender identity or expression, sexual orientation,
    religion, age, physical or mental disability, veteran status, pregnancy (including
    childbirth or related medical conditions), national origin, marital status, genetic
    information, and all other legally protected characteristics. We forbid discrimination and
    harassment in the workplace based on any protected status or characteristic. A criminal
    history is not an automatic bar to employment with the Company, and we consider
    qualified applicants consistent with applicable federal, state, and local law.
    The Company is also committed to providing reasonable accommodations for
    individuals with disabilities, and individuals with sincerely held religious beliefs in our job
    application procedures. If you need assistance or an accommodation for your job,

    contact


    Trimble is transforming the way the world works by delivering products and services that connect the physical and digital worlds.

    Core technologies in positioning, modeling, connectivity and data analytics enable customers to improve productivity, quality, safety, and sustainability.

    From purpose built products to enterprise lifecycle solutions, Trimble software, hardware and services are transforming a broad range of industries such as agriculture, construction, geospatial and transportation and logistics.


    For more information about Trimble (NASDAQ:
    TRMB), visit .

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