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    Manager, Demand Generation - Minnetonka, United States - Trimble

    Trimble
    Trimble Minnetonka, United States

    Found in: Lensa US 4 C2 - 6 days ago

    Default job background
    Description
    Trimble Transportation is looking for an experienced Demand Generation Manager to strategize and execute Account Based Marketing and digital campaigns

    As the Demand Generation Manager, you will be pivotal in driving revenue generation, improving customer acquisition and enhancing pipeline growth.

    You will be responsible for developing and executing data-driven strategies to acquire, accelerate, and expand our customer base.

    In this position you will report to the Senior Manager of Demand Generation to own or support ABM, digital advertising and inbound marketing campaigns.


    What you'll do:

    • Develop and implement demand generation strategies with a focus on account-based marketing (ABM)
    • Identify and prioritize target accounts and prospects to assist the sales team and our digital advertising strategies
    • Develop targeted, integrated digital campaigns for keys accounts and prospects
    • Leverage intent data to drive more personalized journeys for key accounts
    • Collaborate with creative team and designers to create compelling advertisements and effectively tailor our messaging to target segments
    • Develop a deep understanding of the customer journey and optimize advertising to improve conversion rates at each stage
    • Define repeatable processes to expand the ABM program
    • Be an internal evangelist of account-based marketing, educating teams on what ABM is and isn't and how it can drive business impact when done effectively
    • Implement A/B testing and data-driven approaches to improve campaign performance and identify opportunities for optimization continuously
    • Utilize marketing automation tools to nurture leads and track overall campaign effectiveness
    • Support the day-to-day operations and optimization of digital marketing platforms and campaigns, including budgets and bidding.
    • Work cross-functionally with product marketing, customer success, and sales teams to improve messaging, understand buyers' pain points and support business goals
    • Measure and report on key performance indicators (KPIs) related to lead generation, pipeline development, conversion rates, and customer acquisition costs
    • Stay updated on industry best practices, emerging marketing trends, and technologies to drive continuous improvement in growth marketing strategies

    Who you are:

    • Experienced marketer with B2B and/or SaaS company history
    • Bachelor's degree in marketing, business, communications or related field
    • 2+ years of experience managing account-based marketing and digital campaigns
    • Strong analytical skills and a data-driven approach to decision making
    • Experience working cross functionality with marketing and sales teams to drive key initiatives
    • Excellent copywriting, editing and verbal communication skills
    • Passion for knowledge of marketing technologies

    Requirements:

    • Strong project management, multi-tasking and time management skills
    • Experience with Account-based Marketing platforms, DemandBase is a plus.
    • Knowledge of SalesForce and Marketo, or related CRM and marketing automation platforms
    • Ability to work hybrid in one of our locations
    Trimble's Privacy Policy

    • Pay Equity
    • Trimble provides the following compensation range and general description of other compensation and benefits that it in good faith believes it might pay and/or offer for this position. This compensation range is based on a full time schedule. Trimble reserves the right to ultimately pay more or less than the posted range and offer additional benefits and other compensation, depending on circumstances not related to an applicant's sex or other status protected by local, state, or federal law.
    • Hiring Range: 0
    • 0
    • Bonus Eligible?
    Yes

    • Trimble offers comprehensive core benefits that include Medical, Dental, Vision, Life, Disability, Time off plans and retirement plans. Most of our businesses also offer tax savings plans for health, dependent care and commuter expenses as well as Paid Parental Leave and Employee Stock Purchase Plan.
    • Trimble is proud to be an equal opportunity employer. We welcome and embrace our
    candidates' diversity and take affirmative action to employ and advance individuals
    without regard to race, color, sex, gender identity or expression, sexual orientation,
    religion, age, physical or mental disability, veteran status, pregnancy (including
    childbirth or related medical conditions), national origin, marital status, genetic
    information, and all other legally protected characteristics. We forbid discrimination and
    harassment in the workplace based on any protected status or characteristic. A criminal
    history is not an automatic bar to employment with the Company, and we consider
    qualified applicants consistent with applicable federal, state, and local law.
    The Company is also committed to providing reasonable accommodations for
    individuals with disabilities, and individuals with sincerely held religious beliefs in our job
    application procedures. If you need assistance or an accommodation for your job, contact

    #J-18808-Ljbffr
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