Manager, Demand Generation - Minneapolis, United States - BetterComp, Inc.

Description

BetterComp is a rapidly growing SaaS company making big waves in the HR/compensation space. We are seeking a Demand Generation to help drive our next phase of growth.

The Demand Generation Manager will be a key player in achieving our company growth objectives, making this a highly visible role with a lot of room to grow for the right person.

This role will be responsible for developing and executing high-performing demand generation programs that drive growth.

If you're passionate about both the creative and analytical sides of building demand and want to make a big difference at an early stage company, this may be the right place for you.

What you've done in the past is less interesting than what you could do in the future. If you haven't hit all the qualifications listed below but are excited about marketing at BetterComp, please apply
100% US-based remote-work position.

Preference given to candidates in the following states:
CA, WA, OR, NV, CO, TX, MN, IL, KY, GA, FL, NC, NJ, MA

Who you are:

A curious learner:
you stay on top of industry trends and are always looking to grow your knowledge and skills

Adaptable and driven:
you work well with minimal direction and thrive through ambiguity while still knowing when to ask for help

A team player:
you understand how to work collaboratively to achieve big goals without losing your voice or perspective

Thoughtful and creative:
you enjoy thinking around a challenge and developing innovative solutions

Upbeat and energetic:
you have a stellar attitude and find fun in your work

What you bring:
6+ years of B2B SaaS marketing experience (HR tech or startup preferred) with at least 4 years in demand gen-focused roles
Proven track record of driving conversions through inbound marketing and multi-channel digital campaigns
Passion for experimentation beyond the traditional A/B test; willingness to make big bets on new channels and approaches alongside tried and true demand gen tactics
Demonstrated experience partnering with outbound and sales-led motions to optimize opportunity creation
Strong understanding of B2B marketing principles and best practices, including lead generation, lead scoring, and lead nurturing
Proficiency in sales and marketing platforms including Hubspot, Google Analytics, digital ad platforms (Google Ads, LinkedIn Ad Manager), and Salesforce
Excellent analytical skills with the ability to interpret data, draw insights, and make data-driven recommendations and decisions that drive marketing initiatives and inform goals

What you'll do:
Build a deep understanding of our market and customers and leverage that knowledge to develop strategies, campaigns, and programs that achieve marketing and revenue goals
Develop and execute multi-channel inbound demand generation campaigns including email marketing, event and webinar marketing, and paid advertising that capture, nurture, and convert high-quality leads
Partner with Business Development to implement, maintain, and optimize a lead-scoring framework to identify and prioritize leads for sales follow-up
Share insights from demand gen campaigns to help identify content opportunities and guide content strategy
Optimize event marketing strategy including trade shows, field events, and webinars to drive attendance, engagement, and conversions

Why you'll love it:
BetterComp is transforming how comp teams market price jobs. With customers including numerous Fortune 1000 companies, we are poised to challenge the way compensation has always been done. And our approach is working. We have strong product market fit and have grown rapidly over the past few years.
Our team is the most critical component of achieving our goals. We believe in hiring the best people and giving them the space and autonomy to do their work.

At BetterComp, you'll work with some of the smartest, most thoughtful and talented people from across the globe while solving some of the toughest challenges in compensation.

What we offer:

Competitive compensation package that includes:
Base salary $85-110k, DOQ and location
Equity

Unlimited, flexible PTO
Health, dental, and vision insurance
Simple IRA with company match
100% remote work
Choose your own hardware

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