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    Marketing Coordinator - Salt Lake City, United States - Baxter Boo

    Baxter Boo
    Baxter Boo Salt Lake City, United States

    1 week ago

    Default job background
    Description

    SUMMARY
    A growing multi-brand company is seeking a motivated and creative Marketing Coordinator to join our team.

    The ideal candidate will possess a strong understanding of digital marketing strategies, proficiency in graphic design, and possess excellent communication skills.

    You will collaborate closely with sales and other cross-functional teams to execute and optimize marketing campaigns that engage our target audience and drive business growth.


    RESPONSIBILITIES

    • Assist in the planning, execution, and monitoring of integrated marketing campaigns across various channels, including email, social media, paid advertising, and content marketing.
    • Create and deploy marketing materials such as graphics, videos, print, and copywriting. Must be proficient in graphic design.
    • Develop, design, and execute email marketing campaigns, including drafting and creating content, creating segments, and scheduling deployments.
    • Monitor email performance metrics, such as open rates, click-through rates, and conversion rates, and make data-driven recommendations for improvement.
    • Collect and analyze marketing campaign data to measure performance, identify trends, and provide actionable insights for continuous improvement
    • Prepare regular reports summarizing key performance indicators and campaign results for presentation to the team and management

    QUALIFICATIONS

    • Bachelor's degree in Marketing, Communications, Business, or a related field
    • Minimum 5 to 7 years of experience in digital marketing, preferably in e-commerce and search engine optimization (SEO)
    • Digital marketing agency experience preferred, but not required
    • Proficiency in social media platforms, email marketing tools such as Klaviyo, and content management systems
    • Proficiency in e-commerce platforms, such as, Big Commerce, Shopify, and Wordpress
    • Working knowledge of HTML and CSS
    • Proficiency in Adobe Creative Suite, Google Suite, Microsoft Office
    • Strong written and verbal communication skills, with a keen eye for details
    • Analytical mindset with the ability to interpret data and make data-driven decisions
    • Creative thinking and the ability to brainstorm innovative marketing ideas
    • Self-motivated, organized, and able to manage multiple projects simultaneously
    ****PAY & BENEFITS

    Competitive Pay & Benefits, including:
    Health Insurance
    Paid Time Off
    Dental and Vision Insurance
    Flexible Spending Account
    401(K)
    Employee Assistance Programs
    Life Insurance

    #J-18808-Ljbffr
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