- Use domain knowledge along with research and analytical skills for market sizing, market landscaping and workflow analysis in the medical diagnostic space
- Build go-to-market plans to support commercialization of third-party products that have material impact to patient care, inclusive of part number life cycle
- Utilize the Danaher Business System to build and own processes specific to new product commercialization in alignment with global marketing and sales teams
- Evaluate the effectiveness of digital marketing campaigns across multiple channels. Collaborate with marketing teams to assess the impact of campaigns on brand visibility, customer acquisition, and engagement
- Monitor and analyze digital strategies employed by competitors. Identify market trends and opportunities to maintain a competitive edge.
- Bachelor's degree in Life Science / Biotechnology, Business / Marketing or a related field with 5 years of related experience or a master's degree with 3 years of related experience.
- 1 years or more of work experience in the life sciences, diagnostics, biotechnology, pharmaceutical or related industry
- Demonstrated experience in projects involving market segmentation
- Ability to comfortably work cross-functionally within a matrixed organization and influence key partners across the business
- Experience in Microbiology (Clinical Diagnostics and Clinical Microbiology)
- Experience working in a Healthcare regulated Product Development and Sales environment, e.g., FDA, IVD
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Sr Global Marketing Analyst - West Sacramento, United States - Danaher Corporation
Description
Wondering what's within Beckman Coulter Diagnostics? Take a closer look.At first glance, you'll see that for more than 80 years we've been dedicated to advancing and optimizing the laboratory to move science and healthcare forward.
Join a team where you can be heard, be supported, and always be yourself. We're building a culture that celebrates backgrounds, experiences, and perspectives of all our associates.Look again and you'll see we are invested in you, providing the opportunity to build a meaningful career, be creative, and try new things with the support you need to be successful.
Beckman Coulter Diagnostics is proud to work alongside a community of six fellow Diagnostics Companies at Danaher.Together, we're working at the pace of change to improve patient lives with diagnostic tools that address the world's biggest health challenges.
The Sr.Global Marketing Analyst – Microbiology for Beckman Coulter Diagnostics is responsible for new product commercialization and market research to drive growth within the organization.
In addition, you will support a team of global marketers to promote products that make an impact on patient care.
This position is part of the Marketing and Project Management office located in Sacramento, CA and will be remote. At Beckman Coulter, our vision is to relentlessly reimagine healthcare, one diagnosis at a time.You will be a part of the Global Commercial Marketing team and report to the Director of Global Commercial Marketing- Microbiology responsible for global product commercialization and product promotion.
If you thrive in a fun, fast-paced, patient- centric and cross-functional role and want to work to build a world-class marketing organization—read on.
In this role, you will have the opportunity to:The essential requirements of the job include:
We recognize the benefits of flexible, remote working arrangements for eligible roles and are committed to providing enriching careers, no matter the work arrangement.
This position is eligible for a remote work arrangement in which you can work remotely from your home. Additional information about this remote work arrangement will be provided by your interview team. Explore the flexibility and challenge that working for Beckman Coulter Diagnostics can provide.The salary range OR the hourly range for this role is $82,400 - $144,200.
This is the range that we in good faith believe is the range of possible compensation for this role at the time of this posting.
We may ultimately pay more or less than the posted range. This range may be modified in the future.This job is also eligible for bonus/incentive pay.
We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees.
Note:
No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable.
The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company's sole discretion, consistent with the law.
At Danaher we bring together science, technology and operational capabilities to accelerate the real-life impact of tomorrow's science and technology.
We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life.
Our global teams are pioneering what's next across Life Sciences, Diagnostics, Biotechnology and beyond. For more information, visitDanaher Corporation and all Danaher Companies are committed to equal opportunity regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law.
We value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve.
Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.The EEO posters are available here ) .
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment.
Please contact us at to request accommodation.