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    Event Specialist, VIP Experiences - Orlando, United States - Holidayinnclub

    Holidayinnclub
    Holidayinnclub Orlando, United States

    2 weeks ago

    Default job background
    Description

    Event Specialist, VIP Experiences

    Job Category*:

    • Sales & Marketing

    Requisition Number*:

    • EVENT007164
    Showing 1 location


    Job Details

    Description
    This position will report to the Manager, VIP Experiences and proactively manages the day to day experiential events. S/he holds responsibility for implementing successful experiences to increase engagement and drive revenue. Events could include concerts, dining, sporting events, private tours, cruises, and other unique and/or exclusive experiences.

    This position will incorporate our marketing communications to promote events across many channels including e-mail, direct mail, and other channels as they evolve.

    This position will be instrumental in expanding awareness and growing each channel with our owners, owner referrals, and new acquisitions.

    As each program evolves, we have found success in more experiential events with personalized premiums.

    This form of marketing requires more attention to detail through proper communication; emails, websites, telecommunication, in person, and digital (including most forms of social media).

    This role will be responsible in collaborating with a variety of HCV support departments and leadership to ensure the VIP Experiences initiatives are prepared and executed to company guidelines and expectations, while at the same time ensuring the brand awareness image both internally and externally, by utilizing the sales and marketing techniques to maximize revenue while maintaining existing guest loyalty.


    ESSENTIAL DUTIES:

    • Responsible for supporting the strategic vision of the Director, VIP Experiences and Owner Referral.
    • Responsible for the creation, implementation, and ongoing management (develop & monitor KPIs) and optimization of the experiential events and competitive analysis.
    • Ensures project timelines are being met and that they incorporate appropriately within resort operations, marketing, contact center and sales efforts.
    • Responsible for monitoring, tracking, assisting, and providing routine updates on trends that impact overall business strategies.
    • Assisting in planning and executing experiential event initiatives through the VIP Experiences Service Level Agreement (SLA) and operational plan
    • Help educate leadership and team members on the VIP Experiences best practices.
    • Evaluate and demonstrate the business impact of the VIP Experiences program through reports and dashboards including demand, qualified leads, conversions, and other relevant KPIs.
    • Contribute to consumer journey mapping and document consumer paths to service/purchase as appropriate for communities/regions.
    • Proactively work with team members, leadership, key stakeholders, and internal teams (such as IT) and vendors/partners to ensure all VIP Experience activities are completed successfully, on time, and within program budgets.
    • Use data to optimize experiential events, identify and target best prospects and customers, and produce incremental sales and revenue from current or inactive customers.
    • Quantify initiatives and goals and demonstrate progress and successes of marketing efforts using detailed ROI reports, value tracking, and digital analytics. Provide data reports and feedback for leadership to keep them abreast of progress and business value of marketing efforts.
    • Display high competency in project management, working in a fast-paced and complex environment, execution of large projects, and working under multiple and competing deadlines.

    REQUIREMENTS:

    • 5+ years experience in Event Planning or Marketing with a history in driving a businesss growth with innovative demand generation and prospecting campaigns.
    • Must have a 4-year degree in a business-related or technical field such as Marketing, Business Administration, Information Technology, Computer Science, or any other related field. An equivalent of the same is also acceptable for this position.
    • Proven ability to be successful in a matrixed organization and work across a variety of leadership/management structures, internal teams (IT, Business, Finance), and partners/vendors.
    • Strong attention to detail for editing and event logistics.
    • Excellent customer and engagement skills, with the ability to quickly build rapport and relationships across Business Units, team members, customers, and vendors.
    • Strong communication skills both in written and verbal form.
    • Proven ability to problem solve, identify opportunities, and implement improvements.
    • Must have the ability to thrive in a fast-paced and evolving work environment, successfully manage concurrent projects, work under multiple and competing deadlines, as well as a collaborative team atmosphere.
    • Proficient in MS Excel, MS Word, and PowerPoint, which are necessary in the creation of visually and verbally engaging reports and presentations for senior performance marketing management, and key stakeholders, and external partners.
    • Up to 60% travel

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