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Senior Manager External Communications - Carnegie, United States - American Water
Description
Senior Manager External CommunicationsPrimary Role
Responsible for providing proactive and strategic communications counsel to the leadership team.
Responsible for statewide customer communications and providing statewide strategic support of media relations, public relations, external affairs, community relations, business development, internal communications, corporate responsibility, government affairs, and issue management.
Drive the state's strategy and execution of goals supporting customer communications, customer satisfaction, Inclusion, Diversity & Equity, and all external communications and education/marketing efforts.
Key AccountabilitiesProvides executive level strategic communications counsel to the senior leadership team to effectively address and manage all communications- related issues, challenges, and opportunities.
Provides communication counsel, strategic recommendations, implementation oversight, and management in support of the business plan.Ensures all division and state communications issues are anticipated, planned for and materials developed on a timely basis to meet the needs of Pennsylvania.
Provides proactive and strategic communications campaigns, materials, tools and tactics to the Government & External Affairs team supporting the areas of external affairs, media relations, community relations, customer communications, local government relations, internal communications, corporate social responsibility, and call center communications management.
Develops, leads, and directs issue management strategies and oversees the execution of all communications activities to reduce, mitigate or fully eliminate reputational damage arising from controversial and/or potentially damaging issues.
Leads, directs, manages, and assesses media relations activities, customer communications activities, internal communications activities and all other related outreach activities and ensures the overall effectiveness of these strategies.
Sets metrics for accomplishment and tracks and reports results on a regular basis to divisional leaders.Participates as an integral part of the Corporate Communications and External Affairs team.
Works to represent the needs of Pennsylvania, while recognizing the strategic imperative to develop communication programs and plans that are aligned and integrated between corporate and the states.
Works with the leadership team to assess and manage resource deployment ensuring accountability and accomplishment of strategies.Provides counsel on and ensures the creation and implementation of strategic external communications comprised of robust written and dynamic digital communication content for external audiences.
Works with the state president and team to effectively communicate with key stakeholders.Monitors and measures communication plan outcomes and drives for continuous improvement in customer and overall stakeholder (legislative/regulatory/media) engagement.
As a master of creative content development with a strong visual sense, will propose creative and innovative communications tactics.
In addition to written communication, will help produce videos and digital media assets as part of an overall external communications strategy.
Engage with a variety of external stakeholders to build strategic relationships and coalitions to support the company's advocacy and communications initiatives.
Actively participates in suitable business, industry, civic and community organizations. Supports the state's involvement in external organizations as appropriate.Partners with Internal Communications and Customer Communications colleagues to maintain strategic integration of messaging and regularly communicate and discuss projects best practices with client groups.
Partner with Customer Experience and other cross-functional teams to build strategic external/internal communication plans to promote enterprise-wide projects and programs.
Provide communications support for business development activities.Knowledge/Skills
Knowledge of strategic communications.
Extensive experience in developing, implementing, monitoring, and measuring integrated communications strategies, programs, and campaigns.
Demonstrated comprehensive understanding of the company's business strategy and financial performance and the ability to deploy communications resources to support the accomplishment of divisional and state business plans.
Detailed knowledge, experience, and comprehensive understanding of regulatory issues.Demonstrated experience working at the highest level of an organization and providing strategic communications counsel.
Knowledge and understanding of the media.
Strong digital communication and technology skills. Must expertly leverage the holistic customer and overall stakeholder (legislative/regulatory/media) digital experience.
Excellent written and oral communication skills to distill complex information into easy-to-understand content.
Must work with agile mindset to meet tight deadlines while maintaining attention to detail.
Able to delegate tasks effectively by setting tasks and timelines and providing guidance as needed.
Is experienced and adept at reviewing and providing thoughtful feedback for both copy and graphic design and layout.
High confidence and enthusiasm when working with new technologies and new ideas; ability to manage through influence, and build strong, trusting relationships.
Must be able to multitask and prioritize responsibilities to meet deadlines and demand.Experience/Education
Bachelor's degree in public administration, government, journalism, communications, public relations, public policy, or related field preferred.
Minimum of 7 years' experience comprehensive senior and executive level communications experience developing, implementing, and managing integrated marketing and strategic communications campaigns that include public relations, media relations, community relations, marketing, advertising, community relations, issues management and corporate responsibility activities in a corporate and/or agency environment.
Demonstrated knowledge and experience successfully working within a regulatory environment preferred.Senior level responsibilities preferred in external affairs, or a communications role. Outstanding, proven written and oral communication skills.
Direct, hands-on experience in multimedia communication such as video production, graphics, photography, social media platforms.
Experience with local media.
Travel Requirements
Ability to travel up to 30%.
Work Environment
Indoor office environment.
This position can sit in any PAAW location.
Hybrid working schedule-3 days in office, 2 remote per week.
Competencies
Champions safety
Customer obsessed
Cultivates innovation
Nimble learning
Drives Results
Collaborates
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