- Oversee the technical integration and project management of channel partners
- Work closely with AMP Business Development Team, Services Content Owners & AMP Marketing to help develop and recommend the best possible customer experiences for our AMP Partnerships
- Manage partners after go-live to resolve any issues and identify areas for optimization
- Identify improvements that could improve platform or program, scope opportunity and propose for roadmap inclusion
- Develop in-depth understanding of the back-end systems to be able to see around corners and mitigate issues before they occur
- Support day-to-day operational requests from internal and external partners
- Transition manual processes to automated and scalable ones
- Strong hands-on experience with search engine marketing, bid management systems
- Strong direct response marketing experience, being able to demonstrate ways to optimize to achieve a balance between revenue and cost goals.
- Problem solver. Ability to find areas of opportunity by looking at data, and also to tell stories based on results in the data.
- Experience with account re-organization and full understanding of how to best segment keywords, match types and audiences.
- Knowledge and experience managing Google Shopping/Product Listing Ads preferred
- Data driven and passionately analytical, Excel power user
- Comfortable with ambiguity, and able to work well independently as well as part of a cohesive, high performing team
- Highly motivated with ability to thrive in a fluid, demanding, fast-paced environment
- Attention to detail with strong organizational and time management / prioritization skills
- 5+ years experience in Paid Search performance marketing programs
- Experience managing and optimizing product feeds highly preferred
- Outstanding verbal and written communications
- Experience working with a global brand preferred
- Google AdWords certification and experience with Bing Ads preferred
- Marin (preferred), Adobe, Doubleclick or Kenshoo bid management system experience - Bid Management Platforms
- Spanish, Portuguese or French language skills not required but would be advantageous
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Paid Search Program Manager - Cupertino, United States - Russell Tobin
Description
Job Description
Job DescriptionPaid Search Program Manager
Contract: 1 year
PR: 55-65/hr
Hybrid in Cupertino, CA
Responsibilities
#LI-CK1Company DescriptionRussell Tobin is an equal-opportunity employer and values diversity in the workplace. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.