- Coordinates and executes weekly, monthly, quarterly and all seasonal content site updates in accordance with our master content calendar.
- Types of content may include editorial copy, photography and video assets.
- Reviews content with a mobile first approach.
- Pre-launch: quality checks and tests all new content and added functionality to the site prior to releases.
- Post-launch: responsible for reviewing and checking site updates (link accuracy, layout and visual components) across devices and browsers.
- Supports managing the content catalog and owns folder organization and maintenance within the CMS.
- Learns all of the assets in the DAM and looks for opportunities to apply assets.
- Coordinates timelines, scheduling and asset requests.
- Works cross functionally with marketing, site merchandising and creative teams to ensure site assets are correctly received, sized and properly uploaded and tracking for launches.
- Execute ongoing optimization tactics to increase the visibility of content (i.e., internal linking, SEO meta tagging, content updates).
- Tests site regularly to ensure content and links are up-to-date and the site is working properly.
- Monitor and analyze content activities to share top stories and develop next level recommendations for content, campaigns, and experiences.
- Monitoring competitor analysis and sharing insights and recommendations that could provide improved content performance.
- Keep a pulse on social media feedback and questions to help inform future content ideas
- Assist pulling relevant content data to report on KPI's.
- Actively participates in team strategy sessions and brainstorming for content campaigns and monthly content calendar.
- Manages and updates page template documents as needed.
- Identifies opportunities to improve a content page and its componentry as well as process improvements around managing the CMS.
- Executes site and mobile app content updates.
- Documents all relevant processes of content updates.
- Follows up on necessary communication around updates.
- Identifies and suggests process improvement opportunities to support knowledge share with cross functional teams.
- A site where content is updated consistently and correctly and the CMS tool is an organized and optimized environment where the content team can work efficiently.
- Being the go-to for site content needs and organized details.
- Rolling out smooth and aligned content moments for digital launches.
- Building strong partnerships with Catalog, Digitial Merchandising, Marketing and Digital Platform Operations.
- Minimum of 1 to 3 years of experience within a platform CMS tool, ideally within Salesforce
- Experience with another platform Shopify, SAP Hybris a plus
- Experience working within a DAM
- Exposure to a project management tool such as Confluence JIRA
- Experience laying out content and planning in Miro and Figma
- Highly proficient in Excel and Powerpoint
- Knowledge of computer scripts languages like HTML or CSS a plus
- Photoshop experience a plus
- Awareness of eCommerce tools and tech stack
- Highly effective communicator and collaborative in approach
- Can manage workload independently and prioritize tasks
- Process driven and detail oriented
- Organized and methodical in approach with a proactive and curious mindset
- Ability to thrive within a lean and fast-moving team
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eCommerce Digital Content Coordinator - Costa Mesa, United States - Vans
Description
As the eCommerce Digital Content Coordinator you will execute the content strategy for the North America websites (US and Canada) and mobile app. You are responsible for ensuring content updates are communicated, launched, tested and measured. You will support the eCommerce content team to manage the content library within the content management system and its surrounding processes.
Join the Vans Family
Vans is the original action sports footwear company, rooted in authenticity and creativity. Founded in 1966, we have thrived on a legacy of impacting our greater community through four pillars: action sports, music, art and street culture. We are constantly inspired by the creative voyagers within our company and community. For them, creativity is about the journey, not just the output. Our mission is to empower everyone to use creativity to discover themselves. Our vision is to create a world where anyone can be their unique self.
At Vans, our culture sets us apart and influences everything we do. We are driven by our five values: We have HEART - also referred to as the "Van Doren Spirit". We are relentlessly CURIOUS about our consumers and the world around us. We are UNAPOLOGETICALLY AUTHENTIC and whole heartedly believe the most "Off the Wall" thing you can do is be yourself. We are driven by a spirit of INGENUITY. And we are passionate about local COMMUNITIES. And most of all, we are a family that has fun together.
At Vans we empower creative exploration and inspire youth culture through a commitment to inclusivity. We welcome anyone and everyone into our global family and proudly celebrate and environment where individuality is embraced, equal opportunities thrive, and everyone is empowered to reach their greatest potential.
By joining our family, you will be immersed in an environment of incredibly supportive and collaborative people. We work hard across a multitude of initiatives to bring the Van Doren Spirit to life. We live for what we do.
How You Will Make a Difference
What you will do:
As a mission-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.
Skills for Success
Years of Related Professional Experience: 2+ years
Educational Position Requirements:
A formal education and subsequent undergraduate/graduate degrees are nice to have, but we are most interested in your total experience and professional achievements.
The Ideal Candidate:
What's in it For You
We're in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That's why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we're the total package. Go to and click on "Looking to Join VF?" to learn more.
Our Parent Company, VF Corporation
VF is one of the world's largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish through our family of iconic outdoor, active and workwear brands. At the heart of our journey lies our company-wide purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It's the reason we come to work every day. It's a commitment shared by our global associates across all brands. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at
We just have one question. Are you in?
Hiring Range:
$51,840.00 USD - $64,800.00 USD annually
Incentive Potential: This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.
Benefits at VF Corporation: You can review a general overview of each benefit program offered, including this year's medical plan rates on and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.
Please note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws.
At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual's race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you are unable to submit your application because of incompatible assistive technology or a disability, please contact us at VF will reasonably accommodate qualified individuals with disabilities to the extent required by applicable law.
Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records.
