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    Associate Brand Manager - Bedford, United States - F.W. Webb

    F.W. Webb
    F.W. Webb Bedford, United States

    1 week ago

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    Description

    We're looking for an Associate Brand Manager to join our entrepreneurial team of strategy, creative, self-starters as we build a best-in-class Marketing division. As a critical team member, you will be responsible for overseeing and developing brand activities related to F.W. Webb in collaboration with the Senior Brand Manager. The Brand Marketing team is responsible for connecting the customer experience across the various products and services offered across the F.W. Webb Company brand, delivering a customer experience they cannot get anywhere else. The Associate Brand Manager will support the brand architecture and maintain brand standards across the legacy and evolution branding.

    Responsibilities:

    Support the branding activities related to F.W. Webb, including infusing Brand Guide/Brand Campaign standards across all correlating assets ranging from the website to tactical level campaign creative, field/store level assets and OOH media assets such as billboards

    Influence and inspire the creative process by working well with creative teams.

    Kickoff all creative requests related to brand-related marketing activities.

    Work closely with various cross-functional partners (ie. Integrated Marketing, Field Marketing, eCommerce) to drive brand strategy forward.

    • External and internal assessments of the business environment, competitors, customers, and market trends.

    Support the development and execution of annual brand plans that include marketing campaigns and media investments.

    Administrative tasks as needed, such as results reporting and budget reconciliation.

    Qualifications:

    • Bachelor's Degree required; Marketing, Communications

    5-7 years of marketing experience, preferably in B2B related business

    Experience creating, executing and managing marketing programs at the brand and product level

    Experience writing advertising copy across marketing tactics such as direct mail, email etc.

    • Moderate level of fluency across functions such as brand strategy, creative strategy, product marketing, innovation, content strategy, or digital strategy.

    Proven ability to effectively manage multiple projects at once with competing priorities

    Fluency with MS Word, Excel and PowerPoint

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