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    Associate Brand Manager - Waltham, United States - AVAVA Medical a subsidiary of Blossom Innovations

    AVAVA Medical a subsidiary of Blossom Innovations
    AVAVA Medical a subsidiary of Blossom Innovations Waltham, United States

    3 weeks ago

    Default job background
    Description
    Company Description


    AVAVA, Inc is a is a well-funded medical device startup company with a current focus in the Dermatology market space.

    Among the founders of AVAVA are Dr. Rox Anderson, Dr. Dieter Manstein, and Dr.

    Henry Chan from Massachusetts General Hospital and Hong Kong University, who are pioneering researchers in the field of laser dermatology with a successful track record of serial entrepreneurship.


    JOB SUMMARY


    As an Associate Brand Manager/ Brand Manager at AVAVA you will cultivate and leverage category and consumer insights to accelerate new and existing platforms through winning go-to-market strategies.

    You will work closely with the Vice President, Marketing and the cross-functional team in development of materials and tools needed to successfully launch our first product into the marketplace and establish the AVAVA brand presence.

    This is a working position in a start-up environment and will allow the individual to build a team as the business needs arise.


    ESSENTIAL DUTIES
    The requirements listed below are representative of the essential duties.


    Develop Customer acquisition strategy including but not limited to: Working with Marketing and Sales Leadership on targeting Customer groups (Dermatologists, Plastic Surgeons, small and large practices, etc.), tradeshow management, digital website development, etc.

    Identify and create strategies (why, who, what, how) that support Customer acquisition goals.

    Tradeshow management:

    lead tradeshow strategy including – identifying which tradeshows are productive, manage and own full presence at tradeshows including all vendor management, staff coordination, pull through and traffic driving tactics and ROI, post event analysis.

    Implement learnings ongoingly to ensure tradeshow presence is productive.

    Support the sales team by developing tools/ resources for successful salesforce activation.

    Support development and pull through of the product's business model (customer, patient targeting, revenue model, pricing, etc.).

    Remain abreast of the latest industry trends and technology.

    Meet with customers, patients, trainers, sales reps and other key stakeholders.

    Establish and maintain a deep, working-level knowledge of our consumers, category, brand, and products.

    Leverage multiple sources of data to report accurately and regularly on and against brand performance. driving towards actionable insights.


    Listen to and understand customer feedback – articulate insights and capitalize on opportunities to implement into product and program suggestions and upgrades.


    Utilize your data insights and market observations to identify new opportunity areas for the business, driving thoughtful discussions to test, learn, and grow.


    Help ideate insight-driven plans (Customer and Consumer) then lead cross-functional teams and projects to execute new item launches and go-to-market plans with excellence.


    Support the development and execution of annual brand plans that include marketing campaigns, new product launches, promotional plans, and distribution opportunities.

    Utilize your knowledge of the consumer, category, and competition to drive continuous growth and improvement for the business.

    Be a key contributor to the management and growth objectives of the business.


    SUPERVISORY RESPONSIBILITIES

    • No direct reports; individual will need to manage consultants, agencies, vendors
    • Opportunity for growth into management role

    SKILLS REQUIRED
    Education and/or Experience

    A bachelor's degree in communications, marketing or a related field; MBA preferred

    A minimum of 5 years' experience in marketing or a related field.

    A track record of successfully making and keeping commitments.

    Takes initiative and demonstrates leadership and teamwork.

    Ability to work in a fast paced, dynamic startup environment.

    Ability to work on multiple projects at the same time.

    Ability to work with minimal supervision.

    Strong interpersonal and communication skills.

    Experience in aesthetics and/ or beauty preferable.

    Experience in medical device a plus.

    Exceptional analytical and conceptual thinking skills.

    Ability to influence stakeholders and work closely with them to identify acceptable solutions

    High level of comfort with technology and its development.

    Excellent planning, organizational, problem-solving, time management and communication skills along with in-depth knowledge of brand development.

    Competency in Microsoft Office Suite; adept at developing presentations in MS PowerPoint


    Disclaimer:


    This job description reflects management's assignment of essential functions; it does not prescribe or restrict the tasks that may be assigned.

    The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification.

    They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified.

    All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.


    AMERICANS WITH DISABILITIES ACT


    Avava Medical and Blossom Innovations complies with all aspects of the Americans with Disabilities Act (ADA) and state disability laws.

    This means that we will not discriminate against qualified individuals with a disability in any phase of the employment relationship including application for employment, hiring, promotions and/or advancement opportunities, termination, compensation, training and any other conditions or privileges of employment.


    Job Type:
    Full-time


    Pay:
    $90, $120,000.00 per year

    Benefits:

    401(k)

    Dental insurance

    Health insurance

    Life insurance

    Paid time off

    Professional development assistance

    Referral program

    Tuition reimbursement

    Vision insurance

    Schedule:

    8 hour shift

    Application Question(s):

    Are you able to reasonably commute without relocating? This position does not include relocation.


    Education:
    Bachelor's (Required)


    Experience:
    Product Launch Planning: 3 years (Required)

    Social media marketing: 3 years (Required)

    Microsoft Powerpoint: 5 years (Required)

    Medical Device or Pharma: 2 years (Required)

    Marketing in the Aesthetic Dermatology industry: 4 years (Required)

    Willingness to travel:

    25% (Preferred)


    Work Location:
    In person

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