- Develop overall strategy for marketing activities, best practices, methodologies, and operational execution.
- 2023 top priorities: demand generation content, activities and analytics -- e.g. campaign development and deployment, proof statements (case studies, white papers, testimonials), webinars, SEO
- Support the sales team and accelerate pipeline velocity through proposal preparation and analysis, as well as development and refinement of best-in-class assets.
- Lead content generation and production across all media platforms to insure high-impact messaging for prospects and customers. This includes overseeing the creation and delivery of press releases, advertisements, and other marketing materials.
- Drive overall Customer Relations Management (CRM) programs to ensure the effectiveness of marketing activities.
- Conduct market research to capture insight on market trends, pricing strategies, competitors, customer needs and end-user behaviors.
- Develop content for webinars, podcasts, relevant white papers, thought leadership pieces, tip sheets, etc..
- Develop and manage social media properties (i.e. LinkedIn) with timely updates. Includes webinars and podcasts.
- Maintain complete and accurate documentation of all projects, products, materials and branding activities.
- Manage selection, engagement, and logistics associated with trade events.
- Other duties as assigned.
- Bachelor's degree in in Marketing, Communications, Public Relations, or related field. Master's Degree, a plus.
- Minimum of five (5) years of progressively responsible experience in demand management and digital communications with healthcare and workers compensation organizations, as well as TPAs and brokers, that offer technology/SaaS-based solutions.
- Must have strong collaborative skills and experience working with cross-functional teams.
- Excellent written and verbal communication skills with ability to develop complex presentations and create web content for a variety of uses and audiences required.
- Experience in developing and overseeing communication strategies and brand management in like or similar healthcare business segments - required.
- Proficiency in CRM and marketing automation platforms such as SalesForce and Hubspot.
- Strong analytical, organizational, project management skills with a bias for action.
- Demonstrated track of success in demand management content, activities, and decision-support analytics.
- Ability to cope with rapidly changing information in a fast-paced environment.
- Strong interpersonal skills with ability to effectively communicate with a diverse group of stakeholders.
- Strong general computer literacy, including fluency with all Microsoft Office products, PowerPoint, Word, Project and Excel, and internet applications - required.
- Ability to maintain an appropriate level of confidentiality of company, employee and customer/client information.
- Able to adhere to and represent Client's mission, values, goals, and policies with the highest standards of honesty, integrity and professionalism.
- Must be able to travel 10-15%
- Located in mid-Atlantic region (strongly preferred).
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Director of Marketing - Langhorne, United States - Mitchell Martin
Description
Our Client, An American government services company, is seeking a Director of Marketing
Location: Langhorne, PA/ Hybrid
Position Type: IT Full Time
Job Summary:
The Company is seeking a Director of Marketing to join their growing team. As the Director of Marketing, you will provide strong marketing skills in positioning, value proposition, promotion/advertising, and competitive analysis of Client's provider data management solutions. Reporting to the Senior Vice President of Sales, you'll develop and execute campaigns that facilitate significant growth.
Responsibilities:
*M
