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Director of Marketing - Langhorne, United States - Mitchell Martin
Description
Our Client, An American government services company, is seeking a Director of MarketingLocation:
Langhorne, PA/ Hybrid
Position Type:
IT Full Time
Job Summary:
The Company is seeking a Director of Marketing to join their growing team.
As the Director of Marketing, you will provide strong marketing skills in positioning, value proposition, promotion/advertising, and competitive analysis of Client's provider data management solutions.
Reporting to the Senior Vice President of Sales, you'll develop and execute campaigns that facilitate significant growth.Responsibilities:
Develop overall strategy for marketing activities, best practices, methodologies, and operational execution.
2023 top priorities: demand generation content, activities and analytics e.g. campaign development and deployment, proof statements (case studies, white papers, testimonials), webinars, SEO
Support the sales team and accelerate pipeline velocity through proposal preparation and analysis, as well as development and refinement of best-in-class assets.
Lead content generation and production across all media platforms to insure high-impact messaging for prospects and customers. This includes overseeing the creation and delivery of press releases, advertisements, and other marketing materials.Drive overall Customer Relations Management (CRM) programs to ensure the effectiveness of marketing activities.
Conduct market research to capture insight on market trends, pricing strategies, competitors, customer needs and end-user behaviors.
Develop content for webinars, podcasts, relevant white papers, thought leadership pieces, tip sheets, etc.
Develop and manage social media properties (i.e. LinkedIn) with timely updates. Includes webinars and podcasts.
Maintain complete and accurate documentation of all projects, products, materials and branding activities.
Manage selection, engagement, and logistics associated with trade events.
Other duties as assigned.
Qualifications:
Bachelor's degree in in Marketing, Communications, Public Relations, or related field. Master's Degree, a plus.
Minimum of five (5) years of progressively responsible experience in demand management and digital communications with healthcare and workers compensation organizations, as well as TPAs and brokers, that offer technology/SaaS-based solutions.
Must have strong collaborative skills and experience working with cross-functional teams.Excellent written and verbal communication skills with ability to develop complex presentations and create web content for a variety of uses and audiences required.
Experience in developing and overseeing communication strategies and brand management in like or similar healthcare business segments - required.Proficiency in CRM and marketing automation platforms such as SalesForce and Hubspot.
Strong analytical, organizational, project management skills with a bias for action.
Demonstrated track of success in demand management content, activities, and decision-support analytics.
Ability to cope with rapidly changing information in a fast-paced environment.
Strong interpersonal skills with ability to effectively communicate with a diverse group of stakeholders.
Strong general computer literacy, including fluency with all Microsoft Office products, PowerPoint, Word, Project and Excel, and internet applications - required.
Ability to maintain an appropriate level of confidentiality of company, employee and customer/client information.Able to adhere to and represent Client's mission, values, goals, and policies with the highest standards of honesty, integrity and professionalism.
Must be able to travel 10-15%Located in mid-Atlantic region (strongly preferred).
Salary Range:
$130,000 - $140,000
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