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    Associate Director, CRM Marketing - Plantation, United States - Chewy

    Chewy
    Chewy Plantation, United States

    3 weeks ago

    Chewy background
    Description
    Chewy's mission is to be the most trusted and convenient online destination for pet parents and partners everywhere. We are obsessed with meeting the needs of pets and pet parents and exceeding customer expectations through every interaction.

    Chewy's Customer Relationship Management (CRM) team is focused on scalable delivery of highly personalized messages to Chewy customers across Chewy's on and off-site marketing channels (email, push, , Chewy app, social media handles).

    We are looking for an experienced

    Associate Director, CRM Marketing

    to lead and grow a team of markers in our Boston, MA or Plantation, FL office.

    In this highly visible leadership role, you will shape & build lifecycle marketing strategies for Chewy's customers and will be critical to Chewy's long-term success.

    As a marketing leader, you will develop and own the strategy related to the customer lifecycle at Chewy, and work, and work with the CRM engineering team to launch "always-on" programs that raise the CX bar for our customers.

    You will work cross-functionally across Technology, Merchandising, Customer Service, Data Science, and Executive teams to create, build and execute the CRM vision

    What You'll Do:
    Own, develop and communicate strategic long-term CRM roadmap to senior leadership

    • Manage a team to deliver a CRM Early tenure strategy, prioritize features, build consensus w/ partner teams, and coordinate feature releases and internal/external communications
    • Partner with software and data engineers, analysts, merchandisers, and business leaders to deliver the vision set out in the strategy, measure success and communicate work across organization
    • Acquire a deep understanding of the pet industry and be the subject matter expert (SME) for chewys active customer base to understand purchase and retention strategies.
    • Identify risks and opportunities and drive accountability for goals and key performance indicators with cross functional partners
    • Communicate strategy and status to key stakeholders across Chewy; develop intake process for feature enhancement suggestions
    • Utilize data to understand customer behavior/needs as well as business objectives; enable the team to transform that knowledge into optimization strategies

    What You'll Need:
    BA/BS degree in Marketing, business, or related field
    8+ years of overall experience; 4+ years in management or business capacity
    2+ years in people management and demonstrated growth of team
    Proven track record of managing and executing large projects from start to finish, identifying and mitigating risks, manage multiple competing priorities, high attention to detail and situational fluency, ability to influence and motivate others, and perseverance to handle challenging business situations and make trade-offs at all levels of management
    Strong ownership, urgency and drive, and build culture of experimentation, learning and innovation
    Strong written, verbal, analytical and problem-solving skills
    Track record of building productive relationships with engineering leadership
    Position may require occasional travel

    Bonus:
    MBA or Master's degree
    Strong understanding of Pet Care Industry and recent trends
    In depth experience and understanding of CRM systems and solutions
    Chewy is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members. If you have a disability under the Americans with Disabilities Act or similar law, and you need an accommodation during the application process or to perform these job requirements, or if you need a religious accommodation, please contact

    .
    If you have a question regarding your application, please contact

    .
    To access Chewy's Customer Privacy Policy, please click here ) . To access Chewy's California CPRA Job Applicant Privacy Policy, please click here ) .

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