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    PR & Communication Specialist (Bilingual Korean) - Los Angeles, United States - cesna

    cesna
    cesna Los Angeles, United States

    5 days ago

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    Description

    Job Description

    Job Description[Position]
    PR & Communication Specialist

    [About Our Client]
    A top leader in Food

    [Job Summary]
    Develop and implement comprehensive PR strategies to promote and elevate the brand image of the client.

    [Job Description]
    Create engaging and compelling content for press releases, media kits, and other communication materials.

    • Build and maintain relationships with key media contacts and influencers to secure coverage and partnerships.
    • Plan and execute PR campaigns, events, and product launches to generate positive media coverage.
    • Monitor and analyze media coverage, industry trends, and competitor activities to adjust communication strategies accordingly.
    • Collaborate with marketing teams to ensure consistency in messaging across all channels.
    • Oversee the creation and management of digital content, including social media, blogs, and website updates.
    • Maintain and update the brand website, ensuring content is current, relevant, and aligns with brand guidelines.
    • Collaborate with agencies to manage and curate content for social media channels, ensuring a consistent and engaging brand presence.
    • Work closely with agencies to develop and execute social media campaigns to increase brand awareness and engagement.
    • Measure and report on the effectiveness of PR and communication campaigns on the website and social media channels.
    • Manage crisis communications and address any negative publicity promptly and effectively.
    [Qualifications]

    • Bachelor's degree in public relations, Communications, Marketing, or a related field; additional certifications are a plus.
    • Proven experience as a PR & Communication Manager, preferably in the food or consumer goods industry.
    • Strong written and verbal communication skills with attention to detail.
    • Ability to build and maintain relationships with media contacts and influencers.
    • Strategic thinker with a creative approach to storytelling.
    • Familiarity with digital marketing, social media trends, and content creation.
    • Crisis management skills and the ability to handle challenging situations with poise.
    • Excellent organizational and project management skills.
    • Knowledge of industry best practices and trends in PR and communication.
    • At least 2~3 years of work experience in related fields.
    If interested, please send resume to
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